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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Suit -- The TOP Ranking of Womenswear

    2024-03-22 6186

    Suit -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's suit product data based on user download statistics in March, the focus of the suit market in the past month has mainly been on the simple European style and the small fragrance style, as well as the new Chinese style. Especially, the popularity of the new Chinese style and Chinese style continues to rise. In terms of style design, minimalist collarless and V-neck design have become the focus. And edge contrast details represented by MIU have also become popular this season.

  • Down Jacket -- The TOP Ranking of Womenswear

    2024-03-14 19206

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's down jacket data based on user download statistics in March, the focus of the cotton down market in the past month has mainly been on the new Chinese style and Chanel style, especially the popularity of the new Chinese style continues to rise. In terms of style design, lightweight quilting has become the mainstream trend. The contrasting edging and fabric stitching have become the highlight details in the design.

  • Overcoat -- The TOP Ranking of Womenswear

    2024-02-28 17138

    Overcoat -- The TOP Ranking of Womenswear

    Based on the user download data of POP in February, the analysis of the top 100 women's overcoats shows that in the past month, the focus of the overcoat market has mainly been on the new Chinese and simple European styles; especially, the attention to the new Chinese style has significantly increased. In terms of design, the shirt-style silhouette has become more popular, and the popularity of edge decorations in details has also increased.

  • Down Jacket -- The TOP Ranking of Girlswear

    2023-12-19 43065

    Down Jacket -- The TOP Ranking of Girlswear

    According to the analysis of the top 100 girls' cotton down download data in November, the cotton down market in the past month has focused on styles that extend from Japanese and Korean "sweet macarons" to sporty outdoor styles. The truncated bread jacket and outdoor waist style silhouette have shown high attention. In terms of details, focus on the design of cute decorations and pattern stitching.

  • The Data Analysis of Cross-Border E-Commerce Womenswear in November

    2023-12-11 38753

    The Data Analysis of Cross-Border E-Commerce Womenswear in November

    Current situation analysis: According to data from the Amazon platform in November 2023, sales of women's sportswear have increased by 160.34% year-on-year since November, ranking fifth on the best-selling list. Its core product is sportswear. Knitted cardigans increased by 39.97%, ranking 46th; Secondly, the category of women's windbreakers increased by 24.49%, casual pants by 63.77%, and women's fleece jackets and coats by 8.32%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: These categories showed an upward trend in November: sports sweaters, knitted cardigans, windbreakers, and casual pants. This report will focus on analyzing the popular designs of these categories and provide recommendations for corresponding styles.

  • Korean Style -- The TOP Ranking of Kidswear

    2023-10-10 66900

    Korean Style -- The TOP Ranking of Kidswear

    According to the POP Top 100 list of user downloads from September to October 2023, Korean children's clothing patterns have received much attention in the development of patterns this season. As one of the popular design styles this season, Korean children's clothing patterns are deeply loved by consumers due to their cute, fashionable, and personalized characteristics. The pattern design techniques of hand drawn graffiti and retro comics are important expressions of Korean pattern development, which endows children's clothing with more artistic and interesting elements. Secondly, animals, flowers and plants, and geometric shapes are key elements applied in the development of Korean patterns.

  • Localized Pattern -- The TOP Ranking of Boyswear

    2023-08-16 39959

    Localized Pattern -- The TOP Ranking of Boyswear

    According to the data analysis of the TOP100 children's clothing positioning patterns downloaded by users in August 2023, the ranking of the most popular pattern elements is as follows. The proportion of simple arrangement pattern design elements is the highest, followed by American-style patterns. Among them, American retro-style patterns account for 20%, American college-style patterns account for 14%, and technology metal-style patterns with enhanced trendy style account for 12%. Graffiti art accounts for 8%. The overall trend is towards letter arrangement stylized design patterns.

  • May 2023 -- The TOP Ranking of Women's Lingerie

    2023-06-14 62534

    May 2023 -- The TOP Ranking of Women's Lingerie

    Based on user browsing, search, and interaction data in May, as well as professional market research analysis, a top list of shapewear was selected. Seamless lingeries not only break the traditional hook design, making the garment more fit to the body, but also use seamless technology to make it less likely to leave marks when worn. The rise of these trends reflects women's dual demand for comfort, health concepts, and sex appeal, and should also become the direction of development for the underwear industry.

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