As a leading city in the Yangtze River economic belt, Shanghai's developed economy, science and technology, and transportation determine its high consumption level. Shanghainese are have a rising requirement of dressing and taste. Avant-garde or minimalist or petty-bourgeoisie looks are common at Shanghai Xintiandi, on Wu Kang Road and Wu Yuan Road.

Young generation pays more attention to expressing self-value and unique fashion understanding. And Instagram bloggers exactly interpret the fashion personality through their dressing understanding and presentation. This report will analysis three refined representative bloggers, Miquela, Olivia Frost and VJ Kaylee.

A/W 21/22 Big Four fashion weeks have come to the end, and many brands have released their latest collections and designs. Fashionistas are also wearing chic clothes on the street. The streetwear this year is daily, practical and advanced instead of being strange and weird. Vintage fashion style and rustic clothing are in a rising trend. And blurred mix&match styling is also the key.

The fashion search engine Lyst launched 2020 annual fashion report on Nov.17. Its data collected over 100 million searches, sales, social media data and news report to list and reveal this most influential fashionista, brand and item this year. In the past 12 months, there were 10 individualized celebrities broke the records in the previous data.

The rise of Instagram, Xiaohongshu and Douyin spawns a number of online fashion bloggers. Their dressing styles and lifestyles are imitated by many followers. In A/W 2020, many boy fashion bloggers interpret various styles via their everyday looks, including fashion outdoors, fun leisure, new preppy style and simple fast fashion.

The dressing style and lifestyle of fashion bloggers have become a new signal of fashion since the rise of Instagram. Their wearing style and lifestyle are imitated by many people. In 2020, the inventory of men's fashion on Instagram dressing types were finished. Some blogger's popularity came from OneSight. The styles include business leisure, street fashion, comfortable home and other styles. The age range is wide and the collocation is full of reference and influence.

This report makes a comprehensive analysis of street snaps during S/S 2021 four major fashion weeks. Generally speaking, fashionistas focus more on practicality, and fashion showing a slowdown pays more attention to resonance of the essence of clothes and the living environment. This season features two styles, folk style and fashion sports style. Jackets dominate. Striking Magenta Lacquer is key.

In this age of Internet, bloggers and KOL reflect current fashion. In addition to adults, there are also some child fashion bloggers. They employ frills, flowers, gauze and varied sleeves for different styles and looks.

Femininity topics and the change of female social status allow women in the new era to stand out. They are no long restricted by life trivia and pursue a nonchalant styling. The essence of the urban lady style is neat, and the focus in on the waist. Many fashion bloggers display their own styling with core items such as classic suits, shirts and skirts.

Couples' looks in the fashion industry have always been diversified. Looks of Alice Barbier and js Roques brighten our eyes. The unique styling, complementary colors and cutting show us harmonious couples dress. On the whole, their style is elegant, simple and comfortable.

This report concludes the popular clothing collocations and recommends inclusive and versatile items, such as cropped boxy suits, acetate shirts, cotton & linen shirts, below-the-knee dresses and A-line tops. The rule is to highlight the waistline via silhouettes, belts or layered matches.

Clothing Collocation of Stars

Those male bloggers on instagram integrate cartoon images, bright colors, layered items and feminine elements into their looks, statement-making and fun.

Asian-American fashion blogger Anthony Urbano is a columnist for Details, a famous fashion magazine, and he also has his own blog. His transition from structural engineer to menswear blogger allows him to form a unique perspective on his wardrobe choices. Recently, he breaks the boundary of classic appearance with bold color combination and innovation.

The most popular models in America right now are the three, Gigi Hadid, Kendall Jenner and Bella Hadid. Gigi Hadid and Bella Hadid are sisters from the Hadid family, and their mother is the former Dutch model Yolanda Forster. Kendall Jenner is from the Kardashian family. The three have a strong family background, so after the debut they are favored by European and American luxury brands. With their appearance in the Victoria's Secret Fashion Show, their beautiful face and figure have gained a lot of topicality. Therefore, their looks become the representatives of Occident style womenswear street snaps.

The A/W menswear fashion week brings sincerity and surprise, and fashionistas' looks outside the show are also full of highlights. Off-white founder Virgil Abloh once put forward the idea that streetwear was going to die. However, on the whole, streetwear is still the main trend. Corduroy, denim, leather and faux fur return back, and will be key design directions for A/W 20/21. The loose clothing is the mainstream. Designers expand the silhouette boldly. Workwear styles still take up a part.

Celebrities are fashion icons for fans and young consumers. When buying the same items, fans can acquire spiritual satisfaction. Recently, Wang Linkai, Zhu Zhengting and Fan Chengceng are eye-catching, and they mainly choose big brands and fashionable brands. The rise of Chinese fashion also draws much attention on many brands.

For the masses, stars are the fashion vane. Compared with unknown and designer brands, knitwear of DIOR MEN, Gucci, Fendi and Chanel appears frequently. And Chinese market also pays much attention to the four brands. Stars can provoke the purchase desire, and gain attention from the brand.

Concluding female stars' knitwear, Miu Miu, Chanel, Gucci and LOEWE frequently appear. So here we specially select popular styles as key recommendations.

Stars focus on their clothing collocation because of the attention from their fans and fashionistas. Recently, puffa jackets, overcoats and warm berber fleece appear frequently in street snaps, and so do the knitwear, sweatshirts, denim and trench coats. Stars lay emphasis on warmth as well as the layered match, interpreting a different fashion style.

Fashionistas and fashion bloggers have their own style in recent street snaps. The street fashion style is still popular. The functional style keeps prevailing and the functional vest appears with changes of materials and colors. The workwear style combining utility and fashion sweeps the fashion circle. Voluminous suits, leather outerwear and long trench coats are also warmly welcomed. Layered match and sets appear in various forms, expressing the fashion attitude of fashionistas.