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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Young Commuter -- The Analysis of Men's Street Styles

    2024-02-29 2414

    Young Commuter -- The Analysis of Men's Street Styles

    With the transformation of workplace culture, traditional formal wear no longer completely dominates the scene. The dressing style of modern young professionals tends towards casual fashion and diversity, offering more choices and variations for urban youth. French casual, stylish mix-and-match, Clean Fit, and Japanese retro styles bring fresh and eye-catching looks to workplace dressing, showcasing the unique charm and personality of the new generation of professionals with modern and humorous fashion styles.

  • The Street Style Analysis of Women's Knitwear
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    2023-11-30 13387

    The Street Style Analysis of Women's Knitwear

    Besides the 2024 Spring/Summer Fashion Week, fashion week street photography has also brought us a variety of fashion styles to showcase. From a stylistic perspective, the key focus of recent sweater styles is the quiet luxury style, which is simple and elegant, with extraordinary taste. On the contrary, retro spicy girls are more youthful and diverse, and are loved by young people. From a single product perspective, shoulder tops and casual pullovers have become eye-catching choices, with a unified color combination that makes the clothing's lines and contours more prominent. In addition, the frequent appearance of colorful stripe patterns is worth paying close attention to.

  • Urban Relax -- The Analysis of Men's Street Style

    2023-11-13 5715

    Urban Relax -- The Analysis of Men's Street Style

    There is no fixed formula for relaxed urban dressing, but rather a simple, lazy and textured style expression. The relaxed urban feel combines the characteristics of comfort, leisure, simplicity, and personalization, creating a relaxed and comfortable dressing style that echoes urban fashion. In the relaxed urban wind direction, the main styles are high-end luxury, atmosphere Korean, and lazy Japanese. This season's color scheme is mainly based on Maillard, with suits, trench coats, and shirts as representative items. In design, emphasis is placed on loose silhouettes, emphasizing loose and casual, and a natural dressing atmosphere

  • The Comprehensive Analysis of Milan Fashion Week Men's Street Styles

    2023-07-04 17942

    The Comprehensive Analysis of Milan Fashion Week Men's Street Styles

    The Spring/Summer 2024 Milan Fashion Week has successfully concluded. In contrast to the local trendsetters, the audience showcased a more casual and relaxed style in their outfits. Due to the hot weather, refreshing shirts and knitted tops with hollow-out designs were popular choices for tops. Meanwhile, many fashion-forward individuals broke away from tradition by opting for skirts and super-short shorts, showcasing unique male styling. Soft-toned colors took center stage this season, expanding the possibilities between masculine and feminine gender binaries.

  • Pitti Uomo Men's Street Styles (Part Two)

    2023-07-03 9658

    Pitti Uomo Men's Street Styles (Part Two)

    Global men's fashion design is rapidly evolving towards youthfulness and style diversity, which has become an irreversible trend. In this context, Pitti Uomo also advocates for an inclusive attitude, no longer adhering to classic menswear, but showcasing bold attempts at various styles such as streetwear, fashion, avant-garde, and outdoor. Therefore, the outfits at the event showcase a vibrant and diverse range of styles.

  • The Men's Street Style of Pitti Uomo (Part One)

    2023-06-28 12041

    The Men's Street Style of Pitti Uomo (Part One)

    The biannual Pitti Uomo event, surrounded by the Statue of Liberty-like Fortezza da Basso, came to a perfect end from June 13th to 16th. Fashionable men always manage to attract attention. White is the preferred color for summer, as it blends perfectly with vivid colors, giving a refreshing and comfortable visual experience. Earth tones give a sense of stability and seriousness, while navy blue showcases the charm of the Mediterranean. In addition, vibrant color combinations not only stimulate dopamine secretion but also bring a pleasant and joyful mood, as if immersing oneself in a feast of colors.

  • The Street Style Analysis of Women's Knitwear

    2023-05-30 10625

    The Street Style Analysis of Women's Knitwear

    Street fashion photography captures street style, allowing people to understand the fashion trends in different places, countries, demographics, and age groups. It stimulates people's fashion awareness and interest by showcasing the diversity and evolution of fashion culture. Street fashion photography not only highlights the variety and fluidity of fashion, but also influences people's fashion consumption beliefs and behaviors, exerting a significant impact on the fashion industry as a whole. Among them, women's sweaters as individual pieces and their styling techniques are particularly worth our attention.

  • Dirty Fit -- The Analysis of Men's Street Styles

    2023-05-24 19485

    Dirty Fit -- The Analysis of Men's Street Styles

    With the growing popularity of Vintage Carhartt, the highly sought-after extreme distressed effect has become a trend known as "Dirty Fit." On various social media platforms, more and more trend followers can be seen wearing "dirty-looking" clothing. The short and wide silhouette continues to be popular as part of the Clean Fit style, with worn-out, faded details adding a finishing touch to outfits. In Unsound Rags' shopping guide, heavily distressed clothing featuring long-term wear and tear, patches, and paint marks can fetch prices that are 2-3 times higher compared to regular Vintage Carhartt garments.

  • Nostalgic Emotion -- The Denim Street Style of Coachella Festival

    2023-05-11 42266

    Nostalgic Emotion -- The Denim Street Style of Coachella Festival

    Coachella is an annual music festival held in the desert of Indio, California, organized by Goldenvoice. It boasts the most impressive lineup of bands and is known for its diverse and multilingual performances. Headlining acts include South Korean pop group Blackpink, American artist Frank Ocean, Spanish singer Rosalía, and Puerto Rican artist Bad Bunny. The festival is popular for its street style, influenced by the Noughties Nostalgia, Y2K trends, and Utility style, where denim becomes a must-have item for both men and women at Coachella.

  • Clean Fit -- The Analysis of Men's Street Styles

    2023-05-05 42063

    Clean Fit -- The Analysis of Men's Street Styles

    On Xiaohongshu, the views on Clean Fit have reached 80 million, with over 50 million discussions. Each fashion enthusiast has contributed their own interpretation of the style that balances clean comfort and fashion. In the future, we prefer things that feel more healing, comfortable and healthy. Based on this, the more natural and eco-friendly materials the better, which will become a new trend. "Clean Fit" is a stylish version of the "Athflow" style in the post-pandemic era. It has the relaxed feeling of athleisure, but does not overemphasize homewear, instead tends towards creating a relaxed and comfortable feeling with classic fashion items.

  • Paris Fashion Week -- The Color Analysis of Women's Street Styles

    2023-03-23 28702

    Paris Fashion Week -- The Color Analysis of Women's Street Styles

    This report analyzes the key color palettes and colors from street styles during Paris Fashion Week, as well as a summary of color application. The brands featured during Paris Fashion Week mainly consisted of established luxury brands, while the fashionistas in street style were invited by the brands and wore outfits that highlighted the brand's characteristics, often featuring key colors from the previous season. The key color palettes this season focused on shades of purple, green, blue, and orange. Please refer to the following report for more details.

  • Fall/Winter 2022 Street Snap -- The Comprehensive Analysis of Men's Knitwear

    2023-01-10 7829

    Fall/Winter 2022 Street Snap -- The Comprehensive Analysis of Men's Knitwear

    Street snaps and the looks on Instagram deliver fashion attitudes and express personality, which becomes the best approach for contemporary youths. The separates and matches of men’s knitwear are noteworthy. Fashion jacquard, classic stripe, argyle, warm fuzz and casual cardigan are the five directions.

  • The Analysis of Japanese Women's Fashion Magazine

    2022-12-15 42574

    The Analysis of Japanese Women's Fashion Magazine

    This report focuses on the new released Japanese fashion magazines in December. FUDGE, Oggi, Otana Muse and Gisele are the recommended magazines that tell the local fashion trends in Japan.

  • Women's Knitwear -- The Street Styles in Western Countries

    2022-11-30 38878

    Women's Knitwear -- The Street Styles in Western Countries

    Streetsnap is a street culture activity that spreads fashion elements, and it also becomes a channel for contemporary youths to express themselves. Women’s knitwear items and looks are noteworthy. This report will introduce you five major styles on the streets: Minimal Casual, Sweet & Cool, Elegant Commuting, Athleisure and Vacay Ethnic.

  • Leather & Fur -- The Comprehensive Streetsnap Analysis of Women's Fashion Week

    2022-11-24 20565

    Leather & Fur -- The Comprehensive Streetsnap Analysis of Women's Fashion Week

    Except for the runway shows in fashion weeks, the streetsnaps are also impactful. This report puts emphasis on leather and fur items. Baseball jackets and shoulder-padded suits are joined by leathers to create a cool street style. Motor jacket, cropped jacket, racing suit, suit and shirt jacket are the main silhouettes presenting Y2K aesthetics and cool fashion.

  • London Fashion Week -- The Color Analysis of Streetsnaps

    2022-11-03 48568

    London Fashion Week -- The Color Analysis of Streetsnaps

    This report introduces the key color groups, key colors and color application of streetsnaps during the London Fashion Week. In the foggy winter of London, people prefer more uplifting colors. Orange, blue, green and brown are the four major color groups.

  • New York Fashion Week -- The Color Analysis of Streetsnaps

    2022-10-11 42048

    New York Fashion Week -- The Color Analysis of Streetsnaps

    This report introduces the key color groups, key colors and color application of streetsnaps during the New York Fashion Week. Healing desaturated tones are important to the depressive environment.

  • Blokecore -- The Streetsnap Analysis of Menswear

    2022-08-30 68226

    Blokecore -- The Streetsnap Analysis of Menswear

    Blokecore is the hottest fashion trend among Gen Z’s young men. Social media consultant Georgia Aldridge describes the aesthetic as “vintage replica football tops, baggy or straight-leg jeans (often Levi’s) and mainly Adidas trainers”. The coming World Cup and the collab jersey of Adidas and Balenciaga prompt the trend.

  • The Streetsnap Analysis of Jessica Jung

    2022-07-07 68294

    The Streetsnap Analysis of Jessica Jung

    Jessica Jung is a Korean-American singer, songwriter, actress, author, and businesswoman known for her work as a former member of South Korean girl group Girls' Generation. In early 2014, she established a fashion brand, Blanc & Eclare. Jessica ended her contract with SM Entertainment and signed with Coridel Entertainment in 2016, prior to the release of her debut solo album With Love, J.

  • 2021 Fashion IP 100 List -- Celebrities

    2021-12-31 73248

    2021 Fashion IP 100 List -- Celebrities

    The data on the following list of celebrities comes from the 2021 Fashion IP 100 list, which covers the most commercially valued global fashion intellectual properties in China in terms of designers, designer brands, celebrities, artists and influencers. It evaluates them according to three standards: a consumption index, search frequency on Chinese engine Baidu and popularity on China's Weibo, Xiaohongshu (Red) and TikTok.

  • Minimalist Businesswear -- The Comprehensive Analysis of Menswear Streetsnap

    2021-11-03 36276

    Minimalist Businesswear -- The Comprehensive Analysis of Menswear Streetsnap

    Under the urban situation that pays more attention to the life attitude, people desire for getting free from the invisible pressure. Minimalist businesswear has become an important developing trend, which is able to present wearers' neat temperament and casualness. We can see from the the daily looks of bloggers that minimalist businesswear can be greatly chic and fashionable.

  • The Textbook Couple Style -- The Analysis of Alice Barbier & js Roques Couple Outfit Bloggers

    2021-08-09 58183

    The Textbook Couple Style -- The Analysis of Alice Barbier & js Roques Couple Outfit Bloggers

    Alice Barbier and js Roques from Paris, France jointly run the couple fashion account @jaimetoutcheztoi on ins, which means "I like everything about you" in French. The styles of this western couple bloggers are mainly urban commuting and unisex leisure. They are good at using the same color tones and elements to create casual and natural outfits, showing a kind of tacit agreement.

  • Modern Fashion -- The Comprehensive Analysis of Menswear Street Snap in Shanghai

    2021-04-15 47372

    Modern Fashion -- The Comprehensive Analysis of Menswear Street Snap in Shanghai

    As a leading city in the Yangtze River economic belt, Shanghai's developed economy, science and technology, and transportation determine its high consumption level. Shanghainese are have a rising requirement of dressing and taste. Avant-garde or minimalist or petty-bourgeoisie looks are common at Shanghai Xintiandi, on Wu Kang Road and Wu Yuan Road.

  • Instagram Blogger -- Personalized Expression

    2021-03-26 95100

    Instagram Blogger -- Personalized Expression

    Young generation pays more attention to expressing self-value and unique fashion understanding. And Instagram bloggers exactly interpret the fashion personality through their dressing understanding and presentation. This report will analysis three refined representative bloggers, Miquela, Olivia Frost and VJ Kaylee.

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