Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
- Style
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2024-02-29 2414
Young Commuter -- The Analysis of Men's Street Styles
With the transformation of workplace culture, traditional formal wear no longer completely dominates the scene. The dressing style of modern young professionals tends towards casual fashion and diversity, offering more choices and variations for urban youth. French casual, stylish mix-and-match, Clean Fit, and Japanese retro styles bring fresh and eye-catching looks to workplace dressing, showcasing the unique charm and personality of the new generation of professionals with modern and humorous fashion styles.
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2023-11-30 13387
The Street Style Analysis of Women's Knitwear
Besides the 2024 Spring/Summer Fashion Week, fashion week street photography has also brought us a variety of fashion styles to showcase. From a stylistic perspective, the key focus of recent sweater styles is the quiet luxury style, which is simple and elegant, with extraordinary taste. On the contrary, retro spicy girls are more youthful and diverse, and are loved by young people. From a single product perspective, shoulder tops and casual pullovers have become eye-catching choices, with a unified color combination that makes the clothing's lines and contours more prominent. In addition, the frequent appearance of colorful stripe patterns is worth paying close attention to.
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2023-11-13 5715
Urban Relax -- The Analysis of Men's Street Style
There is no fixed formula for relaxed urban dressing, but rather a simple, lazy and textured style expression. The relaxed urban feel combines the characteristics of comfort, leisure, simplicity, and personalization, creating a relaxed and comfortable dressing style that echoes urban fashion. In the relaxed urban wind direction, the main styles are high-end luxury, atmosphere Korean, and lazy Japanese. This season's color scheme is mainly based on Maillard, with suits, trench coats, and shirts as representative items. In design, emphasis is placed on loose silhouettes, emphasizing loose and casual, and a natural dressing atmosphere
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2023-07-04 17942
The Comprehensive Analysis of Milan Fashion Week Men's Street Styles
The Spring/Summer 2024 Milan Fashion Week has successfully concluded. In contrast to the local trendsetters, the audience showcased a more casual and relaxed style in their outfits. Due to the hot weather, refreshing shirts and knitted tops with hollow-out designs were popular choices for tops. Meanwhile, many fashion-forward individuals broke away from tradition by opting for skirts and super-short shorts, showcasing unique male styling. Soft-toned colors took center stage this season, expanding the possibilities between masculine and feminine gender binaries.
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2023-07-03 9658
Pitti Uomo Men's Street Styles (Part Two)
Global men's fashion design is rapidly evolving towards youthfulness and style diversity, which has become an irreversible trend. In this context, Pitti Uomo also advocates for an inclusive attitude, no longer adhering to classic menswear, but showcasing bold attempts at various styles such as streetwear, fashion, avant-garde, and outdoor. Therefore, the outfits at the event showcase a vibrant and diverse range of styles.
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2023-06-28 12041
The Men's Street Style of Pitti Uomo (Part One)
The biannual Pitti Uomo event, surrounded by the Statue of Liberty-like Fortezza da Basso, came to a perfect end from June 13th to 16th. Fashionable men always manage to attract attention. White is the preferred color for summer, as it blends perfectly with vivid colors, giving a refreshing and comfortable visual experience. Earth tones give a sense of stability and seriousness, while navy blue showcases the charm of the Mediterranean. In addition, vibrant color combinations not only stimulate dopamine secretion but also bring a pleasant and joyful mood, as if immersing oneself in a feast of colors.
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2023-05-30 10625
The Street Style Analysis of Women's Knitwear
Street fashion photography captures street style, allowing people to understand the fashion trends in different places, countries, demographics, and age groups. It stimulates people's fashion awareness and interest by showcasing the diversity and evolution of fashion culture. Street fashion photography not only highlights the variety and fluidity of fashion, but also influences people's fashion consumption beliefs and behaviors, exerting a significant impact on the fashion industry as a whole. Among them, women's sweaters as individual pieces and their styling techniques are particularly worth our attention.
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2023-05-24 19485
Dirty Fit -- The Analysis of Men's Street Styles
With the growing popularity of Vintage Carhartt, the highly sought-after extreme distressed effect has become a trend known as "Dirty Fit." On various social media platforms, more and more trend followers can be seen wearing "dirty-looking" clothing. The short and wide silhouette continues to be popular as part of the Clean Fit style, with worn-out, faded details adding a finishing touch to outfits. In Unsound Rags' shopping guide, heavily distressed clothing featuring long-term wear and tear, patches, and paint marks can fetch prices that are 2-3 times higher compared to regular Vintage Carhartt garments.
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2023-05-11 42266
Nostalgic Emotion -- The Denim Street Style of Coachella Festival
Coachella is an annual music festival held in the desert of Indio, California, organized by Goldenvoice. It boasts the most impressive lineup of bands and is known for its diverse and multilingual performances. Headlining acts include South Korean pop group Blackpink, American artist Frank Ocean, Spanish singer Rosalía, and Puerto Rican artist Bad Bunny. The festival is popular for its street style, influenced by the Noughties Nostalgia, Y2K trends, and Utility style, where denim becomes a must-have item for both men and women at Coachella.
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2023-05-05 42063
Clean Fit -- The Analysis of Men's Street Styles
On Xiaohongshu, the views on Clean Fit have reached 80 million, with over 50 million discussions. Each fashion enthusiast has contributed their own interpretation of the style that balances clean comfort and fashion. In the future, we prefer things that feel more healing, comfortable and healthy. Based on this, the more natural and eco-friendly materials the better, which will become a new trend. "Clean Fit" is a stylish version of the "Athflow" style in the post-pandemic era. It has the relaxed feeling of athleisure, but does not overemphasize homewear, instead tends towards creating a relaxed and comfortable feeling with classic fashion items.
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2023-03-23 28702
Paris Fashion Week -- The Color Analysis of Women's Street Styles
This report analyzes the key color palettes and colors from street styles during Paris Fashion Week, as well as a summary of color application. The brands featured during Paris Fashion Week mainly consisted of established luxury brands, while the fashionistas in street style were invited by the brands and wore outfits that highlighted the brand's characteristics, often featuring key colors from the previous season. The key color palettes this season focused on shades of purple, green, blue, and orange. Please refer to the following report for more details.
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2023-01-10 7829
Fall/Winter 2022 Street Snap -- The Comprehensive Analysis of Men's Knitwear
Street snaps and the looks on Instagram deliver fashion attitudes and express personality, which becomes the best approach for contemporary youths. The separates and matches of men’s knitwear are noteworthy. Fashion jacquard, classic stripe, argyle, warm fuzz and casual cardigan are the five directions.
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2022-12-15 42574
The Analysis of Japanese Women's Fashion Magazine
This report focuses on the new released Japanese fashion magazines in December. FUDGE, Oggi, Otana Muse and Gisele are the recommended magazines that tell the local fashion trends in Japan.
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2022-11-30 38878
Women's Knitwear -- The Street Styles in Western Countries
Streetsnap is a street culture activity that spreads fashion elements, and it also becomes a channel for contemporary youths to express themselves. Women’s knitwear items and looks are noteworthy. This report will introduce you five major styles on the streets: Minimal Casual, Sweet & Cool, Elegant Commuting, Athleisure and Vacay Ethnic.
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2022-11-24 20565
Leather & Fur -- The Comprehensive Streetsnap Analysis of Women's Fashion Week
Except for the runway shows in fashion weeks, the streetsnaps are also impactful. This report puts emphasis on leather and fur items. Baseball jackets and shoulder-padded suits are joined by leathers to create a cool street style. Motor jacket, cropped jacket, racing suit, suit and shirt jacket are the main silhouettes presenting Y2K aesthetics and cool fashion.
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2022-11-03 48568
London Fashion Week -- The Color Analysis of Streetsnaps
This report introduces the key color groups, key colors and color application of streetsnaps during the London Fashion Week. In the foggy winter of London, people prefer more uplifting colors. Orange, blue, green and brown are the four major color groups.
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2022-10-11 42048
New York Fashion Week -- The Color Analysis of Streetsnaps
This report introduces the key color groups, key colors and color application of streetsnaps during the New York Fashion Week. Healing desaturated tones are important to the depressive environment.
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2022-08-30 68226
Blokecore -- The Streetsnap Analysis of Menswear
Blokecore is the hottest fashion trend among Gen Z’s young men. Social media consultant Georgia Aldridge describes the aesthetic as “vintage replica football tops, baggy or straight-leg jeans (often Levi’s) and mainly Adidas trainers”. The coming World Cup and the collab jersey of Adidas and Balenciaga prompt the trend.
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2022-07-07 68294
The Streetsnap Analysis of Jessica Jung
Jessica Jung is a Korean-American singer, songwriter, actress, author, and businesswoman known for her work as a former member of South Korean girl group Girls' Generation. In early 2014, she established a fashion brand, Blanc & Eclare. Jessica ended her contract with SM Entertainment and signed with Coridel Entertainment in 2016, prior to the release of her debut solo album With Love, J.
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2021-12-31 73248
2021 Fashion IP 100 List -- Celebrities
The data on the following list of celebrities comes from the 2021 Fashion IP 100 list, which covers the most commercially valued global fashion intellectual properties in China in terms of designers, designer brands, celebrities, artists and influencers. It evaluates them according to three standards: a consumption index, search frequency on Chinese engine Baidu and popularity on China's Weibo, Xiaohongshu (Red) and TikTok.
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2021-11-03 36276
Minimalist Businesswear -- The Comprehensive Analysis of Menswear Streetsnap
Under the urban situation that pays more attention to the life attitude, people desire for getting free from the invisible pressure. Minimalist businesswear has become an important developing trend, which is able to present wearers' neat temperament and casualness. We can see from the the daily looks of bloggers that minimalist businesswear can be greatly chic and fashionable.
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2021-08-09 58183
The Textbook Couple Style -- The Analysis of Alice Barbier & js Roques Couple Outfit Bloggers
Alice Barbier and js Roques from Paris, France jointly run the couple fashion account @jaimetoutcheztoi on ins, which means "I like everything about you" in French. The styles of this western couple bloggers are mainly urban commuting and unisex leisure. They are good at using the same color tones and elements to create casual and natural outfits, showing a kind of tacit agreement.
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2021-04-15 47372
Modern Fashion -- The Comprehensive Analysis of Menswear Street Snap in Shanghai
As a leading city in the Yangtze River economic belt, Shanghai's developed economy, science and technology, and transportation determine its high consumption level. Shanghainese are have a rising requirement of dressing and taste. Avant-garde or minimalist or petty-bourgeoisie looks are common at Shanghai Xintiandi, on Wu Kang Road and Wu Yuan Road.
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2021-03-26 95100
Instagram Blogger -- Personalized Expression
Young generation pays more attention to expressing self-value and unique fashion understanding. And Instagram bloggers exactly interpret the fashion personality through their dressing understanding and presentation. This report will analysis three refined representative bloggers, Miquela, Olivia Frost and VJ Kaylee.