Stars focus on their clothing collocation because of the attention from their fans and fashionistas. Recently, puffa jackets, overcoats and warm berber fleece appear frequently in street snaps, and so do the knitwear, sweatshirts, denim and trench coats. Stars lay emphasis on warmth as well as the layered match, interpreting a different fashion style.

Since the arrival of the new media era, each platform has become the gathering place of traffic and the biggest show place for the brand. With the rise of fans economy, the value of stars' selling ability is more and more prominent. In addition to fans' pursuit of celebrity souvenir, trend-following young people and brands will also pay attention to the hot products driven by stars. In the subconscious of the public, the star is a trend vane, owning the same thing with the star will endow himself/herself with the shining characteristics of the star, so as to achieve a spiritual self-satisfaction. This report starts from the daily life of female stars, analyzes their knitwear collocation on holiday, trip, shooting and leisure, and tries to be helpful to the development of women's knitwear.

A/W 19/20 Seoul fashion week has ended. There are many styles we can see from fashionistas in Seoul. Hot street style is gradually replaced by simpler colors. Exaggerated punk styles are softer. Bright decorations on some parts enhance the whole look. Suits in simple silhouettes and romantic grey tones are of spring mood. The female images become tougher, and the non-sexism emerges.