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French LVMH and other luxury brands will switch to produce the protective equipment

Author:Tom 2020-03-31

With the spread of the new crown epidemic around the world, shortage of medical supplies has become a difficult problem in the fight against epidemics in various countries. Masks, disinfectants, protective clothing, and ventilators have become tight sellers.

Global luxury giant LVMH Group recently announced that its three major factories producing perfumes and cosmetics under the brands Dior, Guerlain, and GIVENCHY will be converted into hydroalcoholic gels for hand disinfection and will be provided free of charge to French health departments and hospitals.

It is reported that in only three days, the first batch of alcohol gels produced by Dior's factory has been delivered to the first-line medical staff, and the ready-made bottles of DIOR were directly used. The indenter also clearly bears the "CD" mark on the indenter. It can be said that "The Most Beautiful Epidemic Product"。

Hand sanitizer in Dior bottles! Netizens are also very excited: "Finally, there are luxury goods that can be bought" and netizens directly helped design the bottle of LV hand sanitizer, saying that such a bottle will cost $160.

Oh, no. You maybe think too much.

This luxury product is exclusively for epidemic situations, it is only for free, but not to sale!

LVMH Group said in a statement: "The implementation of this decision is to help solve the shortage of virus protection products for France. In addition, it is also intended to remind more people to take the right measures to protect them from virus infection.

French luxury goods group Kaiyun issued a statement on the 22nd that its luxury brands Balenciaga and YSL (Yves Saint Laurent) plan to switch to medical protective masks on the premise of ensuring the personal safety of employees. At present, the mask manufacturing process flow and material quality of relevant factories have passed the verification of relevant departments.

In addition to converting its own brand of protective equipment, Kering will also import 3 million medical surgical masks from China to support the French medical system.

At the same time, the Group's brand Gucci will produce and donate 1.1 million masks and 55,000 sets of medical protective clothing to Italian medical staff. The plan is awaiting the approval of the Italian government.

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