Global fashion search platform Lyst released the most popular brand rankings for the third quarter of 2019 that based on big data analysis.
The world's "most popular brand" was retaken by Off-White, Balenciaga ranked second, and Gucci who is the first place in the previous season, now it is dropped two places by ranking third. Versace fourth, Prada ranked fifth.
Many people speculate that the wedding dress designed by the owner, Virgil Abloh, for Hailey Bieber may be a major reason for the brand to become popular.
Virgil Abloh, how does he building from “street” to “fashion”, once again turned Off-White into the world's hottest brand?
Brand Unique Logo
The brand's unique large letter logo, twill and cross arrow pattern has always been the classic stylized design of OFF-WHITE. The high degree of recognition has also become a single item for many trend lovers.
Brand New Brand Logo
Compared to the previous black and white twill, Off-White replaced the brand new logo and used it in clothing and accessories. Not long ago, the new T-Shirt series for men and women in the new logo design was also shown.
The new LOGO is very special. The whole is composed of three parts. The middle part looks like a face, and the left and right sides are "Off" and "White" respectively. It can also be seen at the collar label.
To say that for the innovation of iconic patterns, the new sneaker "ODSY-1000" launched in the 2019 autumn and winter series is very eye-catching. In addition to breaking the conservative design of the past, there are also variants of the cross-arrows, and listed in the second quarter of the global men's most popular singles list in Lyst 2019.
On the big fashion show of spring and summer 2020, Off-White launched a brand new Meteor handbag, which is very bold in design. Inspired by meteorite impact, the round hole on the handbag is like a meteorite falling through.
Capture new generations of consumption
OFF-WHITE × UNDERCOVER
Off-White&Nike SB Dunk Low
The Virgil Abloh x IKEA co-branded collection, named after the Swedish MARKERAD, uses architectural, artistic and trendy designs to infuse art into everyday living. The series will be available for sale on November 1.
Lyst 2019 Third Season's Hottest Fashion Brands List