If your knowledge of Rihanna is still in the singer and beauty blogger, it will be out of date.

About two weeks ago, Rihanna suddenly released her own ready-to-wear brand "FENTY"  in Paris. This time, it is not a colloboration, it is not a temporary rise, but a real clothing line. As a fan of Rihanna, they didn't wait for a new album, but just waiting for a new brand.

FENTY set up a flash shop in Paris on May 23 that is selling new models on the spot. At the same time, the official website of Fenty was also launched at the same time to provide people outside the Paris region to purchase clothing by way of online ordering.

On FENTY's official website, the price is really makes ordinary people persuade. Apparel prices are all at $1,000+, and jewelry and footwear are priced at $600+, and the luxury price route is properly taken.

The release of the FENTY clothing brand has caused quite a stir among young people, it is not only because of Rihanna's own popularity and influence, but also because FENTY clothing was launched by the LVMH Group.

Although LVMH includes N+ world-class luxury brands, Rihanna, who is appreciated by LVMH. Rihanna is not only the CEO of the FENTY clothing brand, but also the creative director, with absolute right to speak and decision-making.

Except Fenty clothing brand, you can also find other brand style at https://www.popfashioninfo.com/styles/online/