Puffa jacket, it is talking about a single item in every winter. But how was it invented?

The earliest puffa jacket was designed by American Eddie Bauer, who loves winter fishing, in 1936 to withstand the harsh outdoor environment. He applied for a patent in 1940, and now Eddie Bauer's eponymous outdoor brand is still producing quality puffa jackets.

But the puffa jackets that have been "living by the sky" so far have never escaped the "fashion insulator" in the mouth. But to say this, you still have to bow to reality. In this case, fashion people is loving the puffa jacket now.

In fact, in the last century, the puffa jacket has already appeared to unlock the fashionable prototype, and it has been on the inside page of the magazine very early.

via Vogue

Harper’s Bazaar, October 1938Photography by Horst P. Horst

The picture on the left is a very important design by Charles James in 1937. The challenge is to solve the inconvenience of wearing a thick down fabric (also how to design a duck down quilt as a good arm for the arm), and later created this deep V. Neckline with short cuffs. The picture on the right is the design of Norma Kamali, inspired by the sleeping bag, stitching two down coats together to maximize warmth.

Moncler 2016/17 BACKSTAGE

But today, fashion, warmth, and lightness become the key words of puffa jackets. When it comes to "fashionable puffa jackets," we will always think of the brand Moncler.

Perhaps, have you ever known "Queen in Puffa Jacket"?

Moncler, known as the "Queen in Puffa Jacket", is a puffa jacket luxury brand with no other disadvantages. Founded in 1952, Moncler combines exquisite tailoring techniques, high-density quilting technology, precise feather collection technology with the fashion elements of the year. Even the average price of $2000 can't stop the fashionistas' love for the winter savior. This is not just because of a single piece puffa jacket, but Moncler has important position in fashion culture.

Moncler in 80's

Back in the 1980s, young people in Milan created a style that is very different from the elegant Italian fashion, but Paninari, which means “fast food sandwiches”. Influenced by the American culture at that time, the Italian youth’s rebellion against the slow food culture was stimulated, and consumerism began to spread. They embraced American culture, pursued pleasure and evaded political conflicts, and inadvertently expressed fashion resentment with fashion.

In the Paninaro style, the bright Moncler puffa jacket is standard for these young people, usually with a shirt and Versace, Armani, Levis 501 jeans, rolled legs to the ankle, and paired with a pair of Timberland yellow boots. In addition, Ellesse's POLO shirts and Ray-Ban sunglasses are also a must-have item in this style.

The Paninaro style has led the way in addition to music, the European style of dress, especially in the early 1990s, the style of loose sportswear has a distinct impact. In this style, we can see the classic dressing rules of the puffa jacket in the 80s, and now it seems to be still a fashionable high street image.

Moncler x ART FORLOVE

As early as 2015, Moncler had the idea of cross-border art. On the occasion of New York Fashion Week 2015, Moncler connected the puffa jacket with more than 30 photographers. Under the photographer's unique aesthetic perspective, the puffa jacket became the suit of love. We saw the functional side. More possibilities for this edge piece. More importantly, this exhibition is in the name of love. The real purpose is to raise funds for AIDS in the United States. As one of the photographers said: “It is the mutual penetration of fashion and culture that has built the cultural landscape of this era.”

Moncler Genius

In 2018, Moncler launched the unprecedented "Genius" program, which consists of eight talented and distinctive designers in the fashion industry. Each design is designed in a separate series according to its own style. The time and location are released separately. Each release is a projection of the sensitivity of the “extraordinary thinking” to the unique style, and Moncler's most iconic outlines have been reinterpreted. Through the Moncler Genius project, the helm of Remo Ruffini hopes to give the brand new creativity and define new boundaries of fashion.

Moncler Genius x Palm Angels

In addition to the eight capsule series, the Moncler Genius project has teamed up with Palm Angels this year for a new collection. Under the theme of Mind Control, the designer Ragazzi stretches the brand's classic puffa jacket to a super-large shape, with metallic nylon fabrics and graffiti Palm Angels logo on T-shirts and down vests. A fearless sense of the city, carrying a rebellious spirit of near-punkism, wandering in high-end ready-to-wear and wild streets.

Moncler can be said to make the puffa jacket into the icebreaking milestone of the high fashion industry, but in addition to it, in recent years, some brands have also emerged in the down field. They are a group of fashion explorers who have started a brave adventure.

laurence&chico

The brand laurence & chico from Canada is based on the stage style, so it also has a strong Camp taste, which has caused countless controversies. When the puffa jacket element touches it, it begins a very dramatic world. In the 2017/18 autumn and winter fashion show, the designers showcased unlimited creativity, playing with a large number of fabrics, volumes, colors, prints and innovative structures, combining the feather filling technology with the high-time tailoring with great skill. . At this moment, they became a self-contained art player.

CHENPENG

When Chen Peng appeared as a graduate of the London School of Design in 2016 and that led people remembered the young talented designer. After that, he created his own brand of CHENPENG, a brand that specializes in down and adheres to the concept of “egalitarianism”.

The egalitarianism is also called "one size fits most". Through the study of the two extreme body types of fat and thin, he designed an anti-traditional puffa jacket that breaks the boundaries of beauty and ugliness. For Chen Peng, the puffa jacket carries more important than "beauty" significance.

The three-dimensional structure and high-saturation color are the main factors in CHENPENG's works. In his manuscript, it can be seen that many of the design inspiration comes from the dress of special groups in life, and Chen Peng also behind the anti-conventional silhouette. Has been pursuing a breakthrough in its functionality. When it is loved by a group of European and American stars, CHENPENG as a new star also makes people expect him to show more creative power in the future.

From Moncler to CHENPENG, what really excites is the challenge of the puffa jacket material in the fashion frontier, and the break of the narrow aesthetic. Perhaps it is because they impose "drama" on the down, so that this section of the very strong single item can get rid of the primary game of "warm to be good". "Fashion, no boundaries, we always respect true creativity.

View more fashion trend inspiration for clothing: https://www.popfashioninfo.com/inspiration/