Last year, Chinese brands go global. At New York Fashion Week in February of 2018, “China Day" made Chinese brands prevail for a long time. In the meantime, it redefines some top Chinese fashion brands such as CLOT, Li Ning, Peacebird and Bizzcut.
LI-NING x Deppon
After the show in New York Fashion Week last year, Li Ning has changed totally. There are many creative ideas, especially in cooperation between brands from different industries. The new cooperator is Deppon, which is very shocking. On colorway, large-scale yellow and white are utilized, plus some deep blue blocks. All this corresponds to the theme color of Deppon. Big logo is also used, which is eye-catching.
LI-NING x XLARGE and LI-NING x X-girl
The 2019 latest collaborated collections are LI-NING x XLARGE and LI-NING x X-girl. The themes includes vintage and future styles, and the 90s' internet world. The weaving of illusion and reality demonstrates the connection between humans and internet.
PEACEBIRD x HEYTEA
The Chinese lunar new year is coming. PEACEBIRD and HEYTEA collaborates to release the new co-branded collection. The red sweatshirts show cool looks.
PEACEBIRD × Godzilla
The new collaborated collection between PEACEBIRD and Godzilla has been released. The modern oversized silhouette is mixed with the vintage and technological style. Big breakthrough is made by silhouette and color blocks.
BIZZCUT × Gavin × 腔调
On the night of 2018 Weibo, Gavin ranked first in the list of hot search. Before that, some Chinese designers once cooperated with Gavin to release collections. The new collection of BIZZCUT × Gavin × 腔调 applies emoji of Gavin on sweatshirt, phone case, pillows, etc.
This report is from https://www.popfashioninfo.com/details/report/t_report-id_5678-col_20/
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