Exquisite crafts and handicrafts bring not only warmth and comfort, but also a refined wearing experience. Cashmere is warm, smooth and soft. This report makes a key analysis of the three Italian brands, Brunello Cucinelli, Zegna and Malo. They advocate exquisite yarns and minimalist subtle designs, thus creating fine natural products. Styles are simple yet luxury.

Italian menswear brand Zegna is founded in 1910 by entrepreneur Ermenegildo Zegna. He travels as far as Australia, Mongolia and South Africa in search of the best wool, cashmere and mohair and transports them all the way back to the wool factory headquartered in Trivero. He insists on making clothes in this factory, which lies in the foothills of the Alps at an altitude of 700 meters. Craftsmen turn these rare natural fibers into top yarns, and finally produce soft and tensile high-quality textiles. Zegna strives the excellence in quality. Ermenegildo Zegna is the core brand of the Zegna Group. It is dedicated to the Italian style, rare fabrics, refined quality, everlasting elegance and modern luxury. Its sub-line brand, Z Zegna, integrates functionality into leisure items.