The close combination of digital virtual technology and fashion trend influences the future aesthetics of street fashion culture. AI technology innovations and lots of social media allow millennials and Gen Z to escape into virtual worlds such as digital platform and games. With fewer and fewer resources available, increasing young people are trying to reduce their impact on the environment. And the fabric which combines futurism and technical functions gradually rises. Therefore, ripstop, antimicrobial, waterproof and reflective functional fabrics become new trends for A/W 21/22. Fashion and technical functions coexist, endowing puffa jackets with new vitality.

Vinyl is a new type of composite material. It consists of non-crystalline structure, and creates characteristic trendy fabrics when mixed with all kinds of terylene and chemical fibers. It is waterproof and takes on a reflective dazzling surface. It taps into youngsters' pursuit of individuality and becomes one of key fabrics in A/W 21/22.

Coating on the composite material is combined with vinyl to be waterproof. Its chic colors and textures cater to functional protection trend in A/W 20/21. Oil film reflection, tinfoil metal, iridescence and holographic brilliance create chic and technical sheeny fabrics.

Iceberg and Vetements launch fashionable puffa jackets one after another. The fabric takes on technical brilliance and shows individuality. Wind-proof stand collar, metal chain, rubber drawstring, lettered tape and waterproof vinyl upgrade women's puffa jackets and future fashion attitude.

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