The Japanese magazine style is from Japanese female makeup which adopts mainly warm colors to be fresh and healing. Therefore, Japanese clothing collocation also tends to be warm tones and pays attention to the simple but layered effect. Photos in magazines such as JJ and Lee prefer portrait photos that are close to life. With the fresh and elegant tones, the entire look is very comfortable and warm. As people pursue Japanese magazine style, the Chinese market will also be affected by the Japanese magazine style in the next season, and will absorb elements of bright mid-length overcoats in Japanese magazines, showing the unique silhouette flavor in line with Chinese overcoat aesthetics.

The Japanese magazine style is good at combining natural colors with the simple overcoat silhouette. The most basic mid-length overcoat can be paired with a top and trousers or a skirt to show the commuting style.

Influenced by the popularity of suits, the cocoon silhouette is changed into the H-line, and notch lapels become peak lapels, making the soft overcoat tough and handsome.

The overcoat with toggles is the most popular with women of all ages in Japan. In next season, the overcoat with toggles will turn from basic shoulder to the dropped shoulder and will change materials of toggles. At the same time, it can be integrated with workwear 3D pockets to replace patch pockets.

More Japanese women prefer to pair casual items with collarless overcoats. For example, the sweatshirt can be paired with a collarless neat overcoat, which is also advocated in China.