As more and more brands have begun to focus on environmental protection issues in recent years, sustainability has gradually become mainstream from the attention of only a few consumers, and people's perception and assessment of trends and values will undergo major changes in the next decade. At this time, environmental brands will prove their value in all clothing categories.

Part.1 Respond to new environmental protection fashion

Burberry launched a new ReBuberry series based on the spring summer 2020 series. Each item in the series is made of sustainable materials.

Eco-friendly red carpet

In recent years, stars have also paid attention to environmental protection issues and adjusted their dresses for major occasions accordingly. Looking back on the clothing style on the red carpet, the creativity of the designers has also been fully demonstrated under this theme.

Meryl Streep wears an environmentally certified fabric golden dress at the 2012 awards ceremony

Cameron Diaz wore an organic silk long sleeve halter dress on the red carpet in 2012

Lady Gaga wearing a foam jacket made of coffee filter in the 2014 special show

Emma Watson wears Calvin Klein's recycled plastic skirt on the red carpet in 2016

Lily Cole wore a pleated skirt made of discarded plastic bottles on the 2016 Oscar red carpet

Rooney Mara wore a beige dress made of polyester fiber at the 2017 Oscar Party

Thandie Newton wears a printed skirt made of organic silk on the 2018 red carpet

Gisele Bundchen wears a Versace asymmetrical environmental dress on Met Gala in 2018

Adut Akech wears Valentino clothing made of recycled materials at the 2019 awards ceremony

Lea Seydoux wore a white layered dress made of organic silk and satin at the 2020 awards ceremony

Saoirse Ronan wears Gucci clothing custom made from abandoned satin on red carpet in 2020

Part.2 Environmental protection recommendations

As people continue to pay attention to the theme of sustainable environmental protection, scraps and unsaleable fabrics are particularly important in future design.

Invest in natural primary colors

As the brand pays more and more attention to the design of minimalist products, the use of unprocessed primary colors in the purest form is increasingly favored, and more natural yarns or fibers of undyed primary colors are used to create products.

Strengthen hand-made texture

With the rise of the handmade trend on the T stage in recent seasons, tassels, crochet, hollow embroidery, knots and various accessories of natural materials have provided a wealth of design choices for creating handmade boutiques.

Part.3 Recommended Brand

Monica Cordera

The brand Monica Cordera, founded in 2008 by Monica and Maria, uses a sustainable business model of 100% Spanish production to better focus on the future of the planet by reducing plastic, water consumption and using recycled materials.

New York designer Mara Hoffman launched the brand of the same name in 2000 and recently set foot in the field of environmental protection. It is intended to let consumers understand the brand's environmental transformation.

Founded in 1999 in New York by Swedish designer Carin Rodebjer, the personal brand Rodebjer uses a large amount of organic and recycled materials in fabrics to find good alternative materials for clothing and accessories. Each season provides fashion suitable for vegans clothing.

View more sustainable fashion trend for clothing: https://www.popfashioninfo.com/trends/man_12331/