In 2020, a highly sci-fi and futuristic year has quietly arrived. Looking back over the past 10 years, the global fashion scene has changed. As the beginning of the new decade in 2020, we will takes you back to the top ten keywords that have influenced the development of the fashion industry in the past ten years.
Keyword 1: Farewell & Tribute
In the ten years from 2010 to 2019, we bid farewell to many masters and witnessed the end of many times.
Alexander Mcqueen passed away in early 2010; in 2014, the king of evening dresses Oscar de la Renta and British fashion godmother Louise Wilson passed away; in September of the same year, Chloe founder Gaby Aghion passed away; in 2016, France's most iconic fashion design One of the masters-the knitting queen Sonia Rykiel passed away; in 2018, the founder of Givenchy Hubert de Givenchy and the famous fashion designer Kate Spade passed away; in early 2019, Karl Lagerfeld died in Paris ...
Keyword 2: Disruption & Innovation
After "Pirate Lord" John Galliano left Christian Dior in 2011, Dior has welcomed Raf Simon (2012) and Maria Grazia Chiuri (2017), one of Valentino's former design directors. In 2013, Marc Jacobs said goodbye to Louis Vuitton, the brand ushered in Nicolas Ghesquière, former design director of Balenciaga, and Virgil Abloh, founder of popular off-white brand Off-White. And after Balenciaga left Nicolas Ghesquière, he finally waited for Demna Gvasalia, the founding designer of the tide brand VETEMENTS.
In 2015, former Gucci chief accessories designer Alessandro Michele took over as creative director, officially opening the fierce competition between the two luxury giants, Gucci and LV. In 2018, Céline creative director Phoebe Philo officially ended a decade of mutual success with Céline, and the brand welcomed the new creative director Hedi Slimane. In the same year, Bottega Veneta announced that Daniel Lee, the young designer of Phoebe Philo, would take over as creative director. Bottega Veneta has become one of the most popular brands in 2019.
Keyword 3: Sustainable fashion
With the outbreak of a series of "fashion pollution protests", environmental protection and sustainable fashion concepts have penetrated into the fashion industry, attracting widespread attention from fashion brands and designers, and sustainable fashion has become the focus of many brands.
From the level of investment in environmental protection and green fashion in the new era, the development of environmentally-friendly fabrics and technologies, and the people's focus on improving the continuous development of the entire fashion ecosystem, the word environmental protection no longer just appears on the surface.
Keywords 4: Collaboration & Cross-border
Beginning in 2010, cross-border joint names have become more and more intensive, and now it has become an indispensable word in the current trend.
Ten years ago, who would have thought that the old fashion house LV would collaborate with Supreme, League of Legends, French high-definition master Jean Paul Gaultier and Bosideng? We look forward to more unexpected cross-border cooperation in the next decade.
Keywords 5: KOL
In this era of rapid development of information technology, luxury brands have been pursuing physical store sales that have to transform in the face of changes in customer groups.
In addition to cooperating with e-commerce, conducting media sales, and finding traffic star endorsements, KOL key opinion leaders have also become one of the brand's cooperation goals, and instragram is the most important stage for KOL.
Keywords 6: fast fashion's rise and fall
Forever21, Zara, H & M, Topshop, New Look, ASOS and other smash hit, everywhere fast fashion brand, was the countless Chinese women touch and catch up with the trend of the benchmark.
Nowadays, in addition to the ills of its own model gradually appearing, as well as changes in the overall external consumption environment, they are gradually slipping from the front of the trend. The second decade of the 21st century is also a decade in which fast fashion has gone from a golden age to a recession.
Keywords 7: Feminism
Since the 21st century, with the increase of women's social status and right to speak, women's power has become another rapidly developing social form.
Feminism ushering in a new shift with new designs under the helm of former Celine creative director Phoebe Philo, and Maria Grazia Chiuri's first collection after taking up Christian Dior with a slogan “We should all be Feminists” that the shirt further promoted the development of feminism.
Keyword 8: Gender-free fashion
As early as several years ago, reports have predicted that "gender-free fashion" will be the core of fashion in the second decade of the 21st century. Nowadays, non-sexism is very popular in the fashion industry. Whether it is an old fashion house or a new trendy brand, it is admiring this concept.
More and more women are favoring suits, and while they are going to be neutral, Gucci, under Alessandro Michele's command, has gradually shown the neutral and enchanting side of men. In fact, there are no restrictions on the concept of gender to bring more freedom to fashion.
Keywords 9: Retro style
In the ten years of the 2010s, with the rise of the digital culture industry, enduring retro style has taken root in the fashion field.
Re-examining the classic design through a modern perspective. Retro-styled items such as one-piece tops, bodybuilding shorts, corset tops, dad shoes, pajamas-style dresses and suits are constantly being interpreted in new forms, highlighting the new retro style.
Keywords 10: Fashion virtual characters
In the digital age, the rapid development of the online world and the rise of social networking sites have made everything in the virtual world that not only affect information sharing and consumer models, but also spawned a new type of virtual human.
The four virtual fashion icons headed by Shudu Gram, Lil Miquela, Noonoouri and Imma are the products of this era.