Influenced by social environment and seduced by all kinds of things, people have lost their purity and original plainness. The theme Back to the Purity takes emotions and lives back to the purity. Earth ecology, human health and mentality are reset. We deal with things around us by positive energy instead of complexity. The key colors of A/W 22/23 sportswear all extracted from the wonderful things in life and nature. Color psychology is influencing consumers who pursue optimism and balanced health and environment, and bringing positive energy and security. Therefore, positive high-saturation natural colors dominate. Stable and healing neutral colors provide security. And bright low-saturation colors presents the clean and healthy mental effect. The whole palette has better durability, intensive positive emotion and also stability.
Influenced by social environment and seduced by all kinds of things, people have lost their purity and original plainness. The theme Back to the Purity takes emotions and lives back to the purity. Earth ecology, human health and mentality are reset. We deal with things around us by positive energy instead of complexity. The key colors of A/W 22/23 sportswear all extracted from the wonderful things in life and nature. Color psychology is influencing consumers who pursue optimism and balanced health and environment, and bringing positive energy and security. Therefore, positive high-saturation natural colors dominate. Stable and healing neutral colors provide security. And bright low-saturation colors presents the clean and healthy mental effect. The whole palette has better durability, intensive positive emotion and also stability.