Fashion's digital transformation is accelerating. Over the past year, brands have experimented with radical technologies and engaged with new platforms – whether it's gaming, 3D fashion or virtual models – in an attempt to connect with next-gen fashion lovers. In this report, global shopping platform Lyst digs into fashion's newest frontiers. They analyzed how the digital shifts in the industry are affecting consumer behavior by combining search metrics from over 100 million annual shoppers, Google data, social media tracking and press coverage generated over the past 12 months. In the sections ahead, Lyst & The Fabricant explore how gaming opened a whole new world of opportunity for brands. How influence in the age of the digital avatar is changing. While understanding digital fashion buyer personas and discovering what the future holds for fashion tech. Ultimately, their research shows that consumer attitudes towards virtual fashion experiences are rapidly changing in the current climate.
Fashion's digital transformation is accelerating. Over the past year, brands have experimented with radical technologies and engaged with new platforms – whether it's gaming, 3D fashion or virtual models – in an attempt to connect with next-gen fashion lovers. In this report, global shopping platform Lyst digs into fashion's newest frontiers. They analyzed how the digital shifts in the industry are affecting consumer behavior by combining search metrics from over 100 million annual shoppers, Google data, social media tracking and press coverage generated over the past 12 months. In the sections ahead, Lyst & The Fabricant explore how gaming opened a whole new world of opportunity for brands. How influence in the age of the digital avatar is changing. While understanding digital fashion buyer personas and discovering what the future holds for fashion tech. Ultimately, their research shows that consumer attitudes towards virtual fashion experiences are rapidly changing in the current climate.