The eponymous label was founded by the designer Jonathan Simkhai, the graduate of Parsons School of Design, in 2010 in New York, which provides luxury ready-to-wear for the modern women. "No matter what, we just need to keep going, like the circle of life," the designer said. "There's ups and downs, but as long as you just keep it moving I think it's going to connect. I guess that's kind of how fashion feels in a way, too." To commemorate the anniversary of 9/11, he brought his own collection and presented a show about circle. Lines, fringes and pleats were grouped with low-saturation pale colors to express that the beginning is also the end.
The eponymous label was founded by the designer Jonathan Simkhai, the graduate of Parsons School of Design, in 2010 in New York, which provides luxury ready-to-wear for the modern women. "No matter what, we just need to keep going, like the circle of life," the designer said. "There's ups and downs, but as long as you just keep it moving I think it's going to connect. I guess that's kind of how fashion feels in a way, too." To commemorate the anniversary of 9/11, he brought his own collection and presented a show about circle. Lines, fringes and pleats were grouped with low-saturation pale colors to express that the beginning is also the end.