PLEASURES is a Los Angeles-based streetwear brand founded by the former creative director of Publish Brand, Alex James, and Vlad Elkin, who comes from SSUR, in 2015. The west-coast fashion player Alex James is trying to create native culture elements and charms through the rock-n-roll and street spirit in the last 80s and 90s - the golden era of street culture. Hardcore elements as underground punk, hip-hop, rock-n-roll, and heavy metal reflect straight and sharp dark humor. Loose-fit T-shirts and hoodies are printed by controversial elements, impact patterns, and rebellious slogans.
PLEASURES is a Los Angeles-based streetwear brand founded by the former creative director of Publish Brand, Alex James, and Vlad Elkin, who comes from SSUR, in 2015. The west-coast fashion player Alex James is trying to create native culture elements and charms through the rock-n-roll and street spirit in the last 80s and 90s - the golden era of street culture. Hardcore elements as underground punk, hip-hop, rock-n-roll, and heavy metal reflect straight and sharp dark humor. Loose-fit T-shirts and hoodies are printed by controversial elements, impact patterns, and rebellious slogans.