‘Cultural Fascination’ is the second trend story of S/S 2023 Shanghai SPINEXPO. Many brands are being driven by consumers who want less lip service and more real engagement from. Nationalistic sentiment is strong in all the countries that have been refocusing on their own culture. In countries like China, where the population is young and where young people are independent, make confident choices and know what quality means, people are proud to take ownership of their cultural heritage and this is reflected in the increasingly popular fashion trend known as ‘Guochao’. or Chinese retro.
‘Cultural Fascination’ is the second trend story of S/S 2023 Shanghai SPINEXPO. Many brands are being driven by consumers who want less lip service and more real engagement from. Nationalistic sentiment is strong in all the countries that have been refocusing on their own culture. In countries like China, where the population is young and where young people are independent, make confident choices and know what quality means, people are proud to take ownership of their cultural heritage and this is reflected in the increasingly popular fashion trend known as ‘Guochao’. or Chinese retro.