Beautiful People is a fashion brand founded by designer Hidenori Kumakiri in Japan in 2006, advocating "Everything is beautiful". The brand's products focus on comfort and pleasure, believing that beauty is never a simple and singular standard. They discover beauty from various aspects of daily life, providing customers with more choices in size, gender, pattern, and color, and offering unique beauty to each individual. Since 2017, the brand has successfully participated in Paris Fashion Week and has become one of its official schedules, attracting the attention of many well-known journalists and receiving recognition and coverage from many famous fashion media. In the spring/summer of 2023, Beautiful People collaborated with Japanese fast fashion brand GU to launch a beautiful people and GU joint series.
Beautiful People is a fashion brand founded by designer Hidenori Kumakiri in Japan in 2006, advocating "Everything is beautiful". The brand's products focus on comfort and pleasure, believing that beauty is never a simple and singular standard. They discover beauty from various aspects of daily life, providing customers with more choices in size, gender, pattern, and color, and offering unique beauty to each individual. Since 2017, the brand has successfully participated in Paris Fashion Week and has become one of its official schedules, attracting the attention of many well-known journalists and receiving recognition and coverage from many famous fashion media. In the spring/summer of 2023, Beautiful People collaborated with Japanese fast fashion brand GU to launch a beautiful people and GU joint series.