Jil Sander, the founder of the brand, is often referred to as the "Queen of Less." Her purist approach revolutionized the concept of beauty, and her design principles revolve around harmony, understatement, and a dynamic elegance. By eliminating all unnecessary and exaggerated details, she emphasizes a reduction of gender-specific features and focuses on the essential silhouette of the garments. Jil Sander redefines women's fashion through the use of clean lines, treating them as an art form to study. The pure DNA of the Jil Sander brand is composed of streamlined and minimalist lines.
Jil Sander, the founder of the brand, is often referred to as the "Queen of Less." Her purist approach revolutionized the concept of beauty, and her design principles revolve around harmony, understatement, and a dynamic elegance. By eliminating all unnecessary and exaggerated details, she emphasizes a reduction of gender-specific features and focuses on the essential silhouette of the garments. Jil Sander redefines women's fashion through the use of clean lines, treating them as an art form to study. The pure DNA of the Jil Sander brand is composed of streamlined and minimalist lines.