2025 White Paper on Trend is an annual trend guide document produced by the POP Forward-looking Team. It gathers the key trend points of 2025 that cannot be missed, as well as the upcoming development opportunities. The economy is transitioning from the era of progress to the era of resilience, marking an important stage in the economy's switch to the next cycle. "New resilience-driven forces" are the key to moving towards a new stage. The economy needs to have the ability to flexibly adjust industrial structure and promote innovative development in order to face new market environments and changes in consumer demands. With the polarization and multipolarization of consumption, the industry is entering a completely new stage. The ability of resilience-driven forces will determine whether enterprises have the ability to seize a broader market and consumer base, and will drive future economic development.
2025 White Paper on Trend is an annual trend guide document produced by the POP Forward-looking Team. It gathers the key trend points of 2025 that cannot be missed, as well as the upcoming development opportunities. The economy is transitioning from the era of progress to the era of resilience, marking an important stage in the economy's switch to the next cycle. "New resilience-driven forces" are the key to moving towards a new stage. The economy needs to have the ability to flexibly adjust industrial structure and promote innovative development in order to face new market environments and changes in consumer demands. With the polarization and multipolarization of consumption, the industry is entering a completely new stage. The ability of resilience-driven forces will determine whether enterprises have the ability to seize a broader market and consumer base, and will drive future economic development.