Borderland Fusion -- S/S 2025 Outdoor Sports Trend

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Borderland Fusion -- S/S 2025 Outdoor Sports Trend

Borderland Fusion -- S/S 2025 Outdoor Sports Trend

The trend of sports events, national fitness, and sports consumption continues to return, promoting outdoor sports to become a popular way of life. More and more people are actively participating in outdoor adventures, fitness and other activities to meet diverse sports needs. As people enter the field of outdoor sports, they pay attention to the specialization of sports equipment and the enrichment of scenes, and realize the diverse social opportunities brought by sports scenes. The trend of emphasizing both professionalism and comfort has led to an increase in demand for outdoor living, and the upgrading of professional outdoor appliances and equipment has become a highlight of the outdoor industry. The transformation of emotional healing and social interaction has become an important exploration direction for the outdoor industry.

The trend of sports events, national fitness, and sports consumption continues to return, promoting outdoor sports to become a popular way of life. More and more people are actively participating in outdoor adventures, fitness and other activities to meet diverse sports needs. As people enter the field of outdoor sports, they pay attention to the specialization of sports equipment and the enrichment of scenes, and realize the diverse social opportunities brought by sports scenes. The trend of emphasizing both professionalism and comfort has led to an increase in demand for outdoor living, and the upgrading of professional outdoor appliances and equipment has become a highlight of the outdoor industry. The transformation of emotional healing and social interaction has become an important exploration direction for the outdoor industry.

Chapter
Theme Driver
Inspiration Event: HYKE x THE NOTH FACE
Representative Brand: Salomon
Representative Brand: Johanna Parv
Material Inspiration
Inspiration Event
Theme Story
Theme Colors
Story 1: Mountain Tour
Story 2: Runfinity
Story 3: Urban Dynamics
Story 4: Wilderness Pastoral
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