South Korea has many multi-brand boutiques, located in fashion landmarks such as Myeongdong, Kangnam and Garosugil Street or shopping malls. The relatively small-scale select shops in malls sell 10 to 15 street brands, while those in places such as Myeongdong are larger, enjoying a building with several floors (men, women and vintage). The Korean market focuses on youthful styles and most of them are athleisure, featuring sweatshirts, heavy-gauge knitwear, long trench coats and baseball jackets in oversized, loose and casual silhouettes. Crafts, patches, prints and webbings are important on sweatshirts, patterns also play a key role.
South Korea has many multi-brand boutiques, located in fashion landmarks such as Myeongdong, Kangnam and Garosugil Street or shopping malls. The relatively small-scale select shops in malls sell 10 to 15 street brands, while those in places such as Myeongdong are larger, enjoying a building with several floors (men, women and vintage). The Korean market focuses on youthful styles and most of them are athleisure, featuring sweatshirts, heavy-gauge knitwear, long trench coats and baseball jackets in oversized, loose and casual silhouettes. Crafts, patches, prints and webbings are important on sweatshirts, patterns also play a key role.