Regulars to Pitti Bimbo – some 6,870 registered buyers (+2.5% on 2017 with an increase in international attendance: Russia +4.5%, US +18% and Japan +12%) – the trade show that kickstarts the season for kidswear, know it's not just about the static show itself. Split out across areas such as The Nest, Sport Street, Kidz Fizz and Apartment, it brings an unrivalled offering to the market, with 540 brands (315 foreign, and 128 new names or re-entries), bolstered by elaborate presentations and catwalk shows. The Monnalisa show took place in the Attico floor of Fortezza da Basso for the first time, where the brand marked its 50th anniversary with a huge catwalk and after-show party titled The Golden Age. Other highlights included the Children's Fashions from Spain catwalk and the return of the Kidz Fizz and Apartment catwalks.
Regulars to Pitti Bimbo – some 6,870 registered buyers (+2.5% on 2017 with an increase in international attendance: Russia +4.5%, US +18% and Japan +12%) – the trade show that kickstarts the season for kidswear, know it's not just about the static show itself. Split out across areas such as The Nest, Sport Street, Kidz Fizz and Apartment, it brings an unrivalled offering to the market, with 540 brands (315 foreign, and 128 new names or re-entries), bolstered by elaborate presentations and catwalk shows. The Monnalisa show took place in the Attico floor of Fortezza da Basso for the first time, where the brand marked its 50th anniversary with a huge catwalk and after-show party titled The Golden Age. Other highlights included the Children's Fashions from Spain catwalk and the return of the Kidz Fizz and Apartment catwalks.