Hyein Seo, a Korean designer who graduated from the Royal Academy of art in Antwerp, started her eponymous brand in 2013. Hyein Seo does not follow the traditional Korean design. And the design not only integrates the street fashion elements, but also reveals a strong punk style, and combines the dark and twisted aesthetics. Hyein Seo creates a different kind of aesthetics through integrating diversified cultural elements. Fashion critics have commented on clothing of HYEIN SEO as saleable and wearable. Such products are an attractive category in retail market currently. The brand became a global hit after Rihanna wore its first collection. The address in Korean is 95-5 Cheongdam-dong, Gangnam-gu, Seoul.
Hyein Seo, a Korean designer who graduated from the Royal Academy of art in Antwerp, started her eponymous brand in 2013. Hyein Seo does not follow the traditional Korean design. And the design not only integrates the street fashion elements, but also reveals a strong punk style, and combines the dark and twisted aesthetics. Hyein Seo creates a different kind of aesthetics through integrating diversified cultural elements. Fashion critics have commented on clothing of HYEIN SEO as saleable and wearable. Such products are an attractive category in retail market currently. The brand became a global hit after Rihanna wore its first collection. The address in Korean is 95-5 Cheongdam-dong, Gangnam-gu, Seoul.