Currently, we are facing a climate crisis, economic turbulence and political turmoil. And the global outbreak of novel coronavirus worsens the panic. In the face of huge unpredictability, rational consumption is unprecedented high, and the market tends to be conservative, thus the demand for classic, durability and practicality is enlarged. Under this circumstance, neutral colors become core colors in the future, because they are steady, inclusive and transseasonal. With the rising trend of telecommuting, comfortable and multi-occasion clothing will prevail. Driven by sustainability, warm neutral colors and natural unbleached original colors will become the focus. Economic turbulence inspires crisis awareness. Classic achromatic tones have the everlasting charm, and meet consumers' demand for a sense of stability. At the same time, the expression and venting of people's fear of death increase the application of neutral dark colors, so combining with the vintage trend to fight against the anxiety will attract more consumers. In A/W 21/22, neutral colors will cover the market with different feelings and become core tones with a huge commercial value.
Currently, we are facing a climate crisis, economic turbulence and political turmoil. And the global outbreak of novel coronavirus worsens the panic. In the face of huge unpredictability, rational consumption is unprecedented high, and the market tends to be conservative, thus the demand for classic, durability and practicality is enlarged. Under this circumstance, neutral colors become core colors in the future, because they are steady, inclusive and transseasonal. With the rising trend of telecommuting, comfortable and multi-occasion clothing will prevail. Driven by sustainability, warm neutral colors and natural unbleached original colors will become the focus. Economic turbulence inspires crisis awareness. Classic achromatic tones have the everlasting charm, and meet consumers' demand for a sense of stability. At the same time, the expression and venting of people's fear of death increase the application of neutral dark colors, so combining with the vintage trend to fight against the anxiety will attract more consumers. In A/W 21/22, neutral colors will cover the market with different feelings and become core tones with a huge commercial value.