In 2014, Jessica Jung and Dami Kwon co-founded Rare Market which later released its fashion brand We11Done, driven by the idea of creating the rare and leading the fashion. This name means "Bring Well-made Clothing; Be Perfect." 11 nods to the original 11 team members. The 1970s and 1980s American youth culture gives infinite inspiration. The brand combines youngsters' naughtiness and indifference, simplicity and delicacy, interpreting retro silhouette in modern ways. It features unruly oversized items, multiple colors, versatile check outerwear and sweatshirts, as well as funky skinny pants.
In 2014, Jessica Jung and Dami Kwon co-founded Rare Market which later released its fashion brand We11Done, driven by the idea of creating the rare and leading the fashion. This name means "Bring Well-made Clothing; Be Perfect." 11 nods to the original 11 team members. The 1970s and 1980s American youth culture gives infinite inspiration. The brand combines youngsters' naughtiness and indifference, simplicity and delicacy, interpreting retro silhouette in modern ways. It features unruly oversized items, multiple colors, versatile check outerwear and sweatshirts, as well as funky skinny pants.