Skiing has been a luxury sport in a sense for its participants needs plenty of money and time. Thus in the view of most Chinese customers, skiing is an aristocratic sports just like golf and polo, which set up a customer base for luxury brands' import. With the influence of corona virus, those skiing lovers who used to go to Japan, Korean and Western countries chose to go skiing in high-end domestic ski resorts. According to the data of Ctrip, the room rate of domestic hot hotels near ski resorts is increased by 60% in December while these hotels are full up on snowy days. Along with the raise of skiing, luxury brands like Dior and Chloe launched out skiwear series and entered the professional sports field this November. Both artistic and protective performance should be stressed to earn skiing lovers' hearts for luxury brands.
Skiing has been a luxury sport in a sense for its participants needs plenty of money and time. Thus in the view of most Chinese customers, skiing is an aristocratic sports just like golf and polo, which set up a customer base for luxury brands' import. With the influence of corona virus, those skiing lovers who used to go to Japan, Korean and Western countries chose to go skiing in high-end domestic ski resorts. According to the data of Ctrip, the room rate of domestic hot hotels near ski resorts is increased by 60% in December while these hotels are full up on snowy days. Along with the raise of skiing, luxury brands like Dior and Chloe launched out skiwear series and entered the professional sports field this November. Both artistic and protective performance should be stressed to earn skiing lovers' hearts for luxury brands.