Under the new global normality, a green and eco-friendly era has landed in fashion industry. People start rejecting waste and advocating healthy, original ecological and comfortable light luxury life concept. This new lifestyle leads to consumers' rising attention to the product quality and the whole industry chain. People are pursuing natural integration and protection. The daily consumer goods should be healthy and eco-friendly while the fabric presents the high-class feeling, which can soothe the inner anxiety and emotion of post-epidemic consumers to reach a real peace. Thus, this report selects well-known precious fabrics, sea island cotton, handmade mulberry silk and Australian merino wool, and three eco-fashion medium&high-end brands as standard-bearer to create a fine, healthy and comfortable new lifestyle.
Under the new global normality, a green and eco-friendly era has landed in fashion industry. People start rejecting waste and advocating healthy, original ecological and comfortable light luxury life concept. This new lifestyle leads to consumers' rising attention to the product quality and the whole industry chain. People are pursuing natural integration and protection. The daily consumer goods should be healthy and eco-friendly while the fabric presents the high-class feeling, which can soothe the inner anxiety and emotion of post-epidemic consumers to reach a real peace. Thus, this report selects well-known precious fabrics, sea island cotton, handmade mulberry silk and Australian merino wool, and three eco-fashion medium&high-end brands as standard-bearer to create a fine, healthy and comfortable new lifestyle.