Technical digital theme prompts the rise of unfocused prints and injects new vitality into flowers. Painting, twisting and layering bring rich intonation and visual effects to flowers.

Dior and Gucci all choose dried flowers and specimen flowers as important patterns. The focus is on not only flowers, but also combinations of branches and flowers. Designers employ dried flowers, plant specimen, flowers and abstract geometric tendrils, showing more possibilities.

Paisley pattern originates in ancient Babylon and flourishes in Persia and India. In the 1960s, it was favored by the Beatles, Jimi Hendrix and David Bowie. It is exotic, retro and luxurious. And this complicated pattern creates a psychedelic effect. Gucci, Versace and MSGM interpret paisley from a new angle with new colorway and collage patterns. Paisley is not only a luxurious traditional pattern, and it also has romantic femininity.

Mega brands like GUCCI and COACH combines their brands with classic IP images. In the future, different elements and images are reorganized and fused with silhouette, geometry and monograms to endow womenswear patterns with new meanings. IP images in this report are just for reference, in consideration of the copyright.

Retro classic prints exude eternal nostalgic temperament. Back to the exuberant 1970s, music elements and retro colors create a classic and retro vibe for clothes, especially wavy psychedelic patterns and geometric patterns. Designers express themselves via album covers and lyrics.

As the society changes, consumers have diversified needs, which is reflected by clothing patterns. This kind of visual element covers or combines striking letter patterns, camouflage, floral elements, embroidery and applique.

A/W 21/22 Theme Design & Development for Womenswear

Elephants are lovely and carry positive message in different cultures. As people are more aware of environmental protection, elephants gain more attention. Their big ears and long noses are quite cute, and they often appear in illustrations, homeware and handicrafts. This season Kenzo uses elephants as the main pattern.

Butterfly elements prevail in the whole fashion industry, such as magazines, jewellery, makeup, accessories and filters. Many brands adopt butterfly elements in various ways, and menswear mainly mixes butterfly elements with letters.

The 24th Winter Olympic Games will be held in Beijing and Zhangjiakou City from February 4th, to February 20th, 2022. This is the first time for China to host the Winter Olympics, so winter sports draw wide attention in China. Currently, people pay more attention to health and sports. They enjoy vitality brought by sports and find a sense of fulfillment in sports.

Logos express the brand's idea and stands for the brand. Compared with advertisements, logos are more recognizable for consumers. In recent years, many brands innovate their logos or unique patterns, and promote their own culture via embroideries, applique and beads to bring consumers closer to brands.

This global pandemic drives the attention to environmental protection. Inward thinking and equal rights become main topics in life. Hand-painted placards provide a way for people to express themselves. Understandable words, fonts and layouts also have their own aesthetics, which inspires kidswear patterns.