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MAKE KOL -- 2020 S/S Pattern Trend for Menswear
The economy of cyber celebrity is in the spotlight this year. "Cyber celebrity" is one person who becomes popular because of some incident or behavior. Recently in fashion industry, "virtual cyber celebrity" is rising. An intellectual start-up called Brud in Los Angeles created Lil Miquela. Afterwards, Cameron James Wilson, a British photographer, created Shudu by CGI3D. High technology paves the way for cyber celebrities. And we believe that virtual celebrity just begins.
Make KOL -- 2020 S/S Pattern Trend for Womenswear
Internet celebrity economy is a hot topic, and high technology contributes to the rise of virtual KOL. Ombre, laser or neon colors are key. Saturated tones give a technical take, teaming with tie dye, digital print or puff print to make a statement.