Knitwear in lounge style is increasingly popular. The combination of knitwear is elegant.

Logo is a trademark which represents the brand culture. It is used to promote public identification and recognition. Nowadays, brands like Burberry, Celine and Balenciaga change their original logos to rejuvenate the brand identity. New logos blur the boundaries of customer ages and thus expand the markets.

In a fast-paced, high-stress and over-consumption society, people are spiritually barren, provoking reflections on life. IKIGAI means "purpose" or "the meaning of life" in Japanese, and that's the secret why people in Kohama, Okinawa live a cheerful and long life. IKIGAI calls for a healthier and more natural lifestyle, encourages people to find happiness in busy days and seek the original force of life.

Stylish and functional jackets hit the market. This season, soft, lightweight design is more popular.

In a fast-paced, high-stress and over-consumption society, people are spiritually barren, provoking reflections on life. The theme of Life cherishes the concept of time well spent, and the idea of living better rather than bigger. Floral patterns exude a natural style, feeling refreshing and elegant.

Red is the color of China, representing the culture and spirit of Chinese. Taking hue from the wall of the Forbidden City, China Red is historic and classic.

Loose printed leather coats carry a casual feel which entices young customers. Exaggerated prints emphasize a distinctive and youthful style.

Just like the weather, kids' mood is changeable. This report is themed on Weather Forecast. Rain, sun and colorful rainbow become key patterns in S/S 2020. Bright yellow and orange liven up the palette.

Gold coral is a mix of pink and brown, bringing a warm feeling. And they are suitable for knitwear during the transition of seasons. Gold coral will prevail in Resort 2020.

The 1990s preppy style is prevalent for kidswear. Cerise, dark blue and off white are classic, while retro apricot and wax yellow add vibrancy. Traditional stripes and checks are colored in unconventional shades to bring newness. Bowknots and ruffles also deliver a youthful mood.

From the vast universe, mystical creatures in ancient tales to human bodies, unknown things arouse our curiosity. Let's discover in this report.

Base layers are worn as outerwear in these seasons. The details of collars are important, shirt collar and square neckline become hot. Time and Jacquemus choose the classic shirt collar for a retro elegant style. Lorena Antoniazzi employs jacquard to mimic the sailor collar.

As consumers look to buy less but better, modular design surges in popularity, enabling consumers to turn a set into a top and short combo which can be worn together or separately. Effectively, it's diverse looks for the price of one.

Shanghai Fashion Week started from October 10, gathering brands of different styles. Here are the key brands you need to know.

Lots of people feel confused and are under pressure in this modern society, in which the pace is fast and natural resources are overused. Some people turn to the pursuit of the essence of life and the natural way of living, and hope to create a sustainable and open future. We should integrate the natural living with the inner demand, and emphasize environmental protection and healthy living as well. Concerning fabrics, the texture and comfort is important. Lots of natural materials such as cotton and linen are used.

This season, girls' puffas are covetable. Padded jackets and long voluminous coats are classic, while metallic sheen and mixed materials add newness. High neck and drawstring become bold details.

With the effect of La Niña, we will have a cold winter. Voluminous puffas become essential. Puffer jackets are easier to wear, while long coats feel warmer. Pockets, prints and paneling are employed to create practical yet stylish looks.

2019 S/S Shanghai Fashion Week will be held from October 10 to 17 this year. The theme is "Personal Expression". Catwalk and presentation, trade business and themed events are the main three parts.

Stripes and checks are still faddish for shirtdresses. Diverse colored stripe, tablecloth plaid and solid-color fabrics sophisticate womenswear. They highlight the smart and exquisite quality of urban women.

Paneling is still faddish in S/S 2019. Color-blocking design is not new, mixed materials and styles also gain traction. They update and add diversity to garments.

Metal accessories, which include buckles, hoops, zippers, have been used widely in modern designs. They are integrated into the design to express individuality. The development of metal accessories needs the update of design philosophy, technique, material and environmental awareness.