Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Healing Club -- Theme Color Trend for Womenswear
The outbreak of NCP drives the heat of masks and medicine, and changes people's lifestyle and living concept. People find that health is the first, and we should respect the natural ecology. Inspired by the hot topics of health and environmental protection, healing colors will widely spread. Responsible white, dynamic red, natural blue and green hide strong power and will heal people.
Reversed Future -- Theme Fabric Trend for Womenswear
From the 1940s to the 1980s, technology developed rapidly. Lloyd Dunn, a famous publisher, coined Retro Futurism in 1983, which refers to the imitation of early futuristic design by contemporary art. Nostalgic and technical futuristic styles mix, and contrasting elements create parallel space-time like reality. With the support of modern tech, early futurism still has unrealized ideas, adding appeal to "the future that never happened", and enhancing the S/S 2021 retro futuristic aesthetics through virtual technology and brilliant colors. Digital space reverses the future, taking us back to a new world that "never happened."
Combining Two into One -- The Craft Detail Trend for Womenswear
The outbreak and the restriction of residents' going out lead to the sharp decline of customers in the market-oriented offline shopping malls, results in massive stock items, and limits the production and development plans of the fashion industry for the new season. Once again, we realize the importance of sustainable and circular designs for the clothing industry, and the urgent need to reduce the resource waste associated with unmarketable products. We need to maximize the value of the product and extend the life cycle of the product. For the new season, the design mode of combining two into one can be used to integrate the old and the new.
Reversed Future -- Theme Fabric Trend for Menswear
Reversed Future blends early futuristic designs with technical colors, and it uses virtual digital technology and brilliant colors to enhance the futuristic aesthetics of S/S 2021 street fashion. Digital space reverses the future, taking us back to a new world that "never happened". The increasing value of the e-sports industry and the emergence of online clothing are all crazy and orderly, displaying fun in the form, just as American music artist Laurie Anderson said, "Now it is a good time to create a new reality!"
Friends of Nature -- The Pattern Craft Trend for Kidswear
The outbreak of the NCP makes the relationship between man and nature hot again. This season the key of pattern is abandoning complicated prints and patterns, and focusing on what people really care about. Slogans of environmental protection update T-shirt text patterns, and marine protection presents the underwater world through cartoon images. Caring about emotions and life, rainbow elements and florals are used to create a positive vibe. Plain embroidery and graffiti display our daily life.
More and More Exquisite -- The Accessory Trend for Women's Knitwear
Women in the new era have a totally different thinking mode and a completely new lifestyle. They enjoy the exquisite, perceptual and hedonistic casual fashion. In the new season, women's knitwear tends to choose dainty and light metal accessories to create fine and elaborate items.
Anti-outbreak -- The Knitted Fabric Trend for Womenswear
Because of the outbreak, antibacterial and protective fabrics are being snapped up by major medical manufacturers. Exercise and immunity will become the focus of S/S 2021, and people will pay more attention to improving their immune system through various sports. This season the knitted fabric will tend to be more protective and functional, and become water-proof, antibacterial, comfortable and luxurious to be all-weather and durable.
Re-creation of Multiple Layers -- The Craft Detail Trend for Womenswear
The current economic structure is being challenged by the outbreak, and the traditional structure is being overturned. Upset and anxiety also surround us. Under this influence, stock commodities become an urgent problem, and industry insiders also rethink the new operating mode. Redesign of clothing also brings new opportunities, and endows transseasonal items with new vitality. The commercial mode breaking rules awakens the sustainable cycle of fashion industry, rejuvenates stock products, and extend the sales period of out-of-season goods.
Spring Blossoms - Theme Color Trend for Womenswear
At the beginning of 2020, we are seemingly surrounded by bad things, like the outbreak and the earthquake. Anxiety, panic and sadness are overwhelming. We want hope, want to be healed, and want to embrace the fresh air. What we are going through endows pastel colors with more responsibilities. Soft pink tones, sunshine yellow tones and green tones are powerful, endowing pastel colors with a new definition. When spring is in the air and blossoms are everywhere, everything will be alright.
Holiday of BoBos -- Theme Design & Development for S/S 2021 Womenswear
Pursuit to freedom and connection to nature get popular. Tourism is hit by NCP, while consumers turn to home life. They take staycation by pruning gardens and planting. Like in the 1970s of America, indoor ecology prevails with the promotion of environmental protection. 70s Bohemian style revives at the same time. BoBos blend Bourgeois qualities with free and artistic Bohemian style, bringing a perfect holiday for S/S 2021.
Forging Ahead -- The Silhouette Trend for Men's Jackets
With the improvement of people's living standards and consumption awareness, it has become an important trend to escape from the city and embrace nature. Currently, we have to stay at home because of the outbreak, and it's a good time to learn and recharge ourselves. And we can also know about how to travel outdoors responsibly and to be more fashionable when wearing outdoor clothing. A comfortable jacket is key to outdoors. The hooded jacket, the pullover jacket and the stand-collar jacket combine the neat cutting with rich colors, bringing more diversified design language to jackets.
Interpretation of The Classic -- The Silhouette Trend for Women's Overcoats
Women's coats appeared around the end of the 19th century and were developed from women's long woollen coats. The overcoat is long, waisted and with big lapels. As Audrey Hepburn, Marilyn Monroe and other stars wore the overcoat, it became popular in the world and the entertainment circle. Nowadays, the overcoat has been a classic item. And the long overcoat is optimized to be more fit for daily wearing. For A/W 21/22, we starts from the classic long overcoat to analyze the wide-shoulder boyfriend overcoats, modern X-line overcoats, retro straight overcoats, overcoats with shawl lapels and collarless overcoats.
The Flower Field -- Theme Design & Development for Kidswear
In the modern city life full of reinforced concrete, returning to nature is more and more concerned. Inspired by the flower field, designers combine sweet flowers with utility, focus on comfort, take neutral tones like reseda and sunny yellow as main tones, and use red tones like gossamer pink and coral as decorations, presenting the colorful and soft natural theme.
Belle Époque -- Theme Design & Development for S/S 2021 Womenswear
Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.
Immersive Weekend -- The Fabric Trend for Menswear
Escape from the pressure of the city, embark on a journey to the distance, and find a blend of youth and nature. As Fernando Pessoa wrote in The Book of Disquiet: I would like to live a different life in a faraway land. We roam freely under the sky, search the comfortable shore of the deep heart. Every time we set out, it is to meet a better yourself. Whether it is the original intention of human, or the call of nature, the outdoor world has become a desirable spiritual place. Data show that outerwear made of recycled polyester in the UK and the US grow sharply year on year. The exploration of new protective materials and forward-looking design is getting more and more attention from brands and designers.
Slight Fashion Short T-shirts -- The Silhouette Trend for Men's Knitwear
The design combines past with present, aesthetics with practicality. Recalling the classic and the slight fashion inspires the new season to comprehend men's knitwear of the fashion leisure style. And the exploration of details and crafts of ready-to-wear makes delicate and functional T-shirts more integrated into the daily life.
The Bear -- The Pattern Trend for Kidswear
For kids, a plush toy bear is definitely a warm friend, a good listener and a companion. The movie, Ted, shows us a fashionable and cool side of teddy bear. And this report concludes cute or cool teddy bear for designers' reference.
Fun Pockets -- The Craft Trend for Men's Leather Clothing
As a main accessory, the pocket is practical and decorative. Nowadays, clothing pays more and more attention to functionality, so the pocket is increasingly important. How to balance creativity and utility becomes a critical design topic. Designers are also keen on the creative shape of pockets. Therefore, they break the orderly outline or add decorative details to endow the pocket with a unique shape and a design sense, and enrich the clothing.
Durable Clothing| Soft and Retro Ecology -- The Fabric Trend for Women's Denim
Denim is getting increasingly popular. And the cinematic aesthetics of Once Upon A Time In Hollywood has inspired emphasis on durable denim look. Catering to the revival of retro style, in S/S 2021, designers adhere to the nonchalant and sincere attitudes of the late 1970s and 1980s, use the retro keynote to add novel elements to unsalable and recycled denim, apply primitive elements to enhance the indigo denim texture, and utilize the improvement of laser and ozone to display the denim charm of natural original ecology and to bring close to the aesthetic perception of the natural environment. Reactive dyed denim, soft denim and eco-friendly denim jacquard are integrated with soft practical style, adding modern elegance and enduring vitality to new femininity.
Urban Bystander -- S/S 2021 Theme Trend for Kidswear
We walk through the busy streets, pass the familiar coffee shop downstairs, visit the exhibition of Vincent van Duysen, wear basic clothes and live in a comfortable and warm house. In such a relaxed day, we enjoy the city life, feeling down-to-earth yet a little lonely. Seemingly absent, but we are determined to find ourselves - be social men, also sober urban bystanders.
Cool Summer Days -- The Silhouette Trend for Boys' Shorts
As an important item in summer, shorts are indispensable for boyswear. For silhouettes, practical workwear shorts are popular; slit sports shorts are retro but chic; mock-layered shorts are athletic and street; suit shorts are serious and formal; beach shorts are full of a summer vibe. So S/S 2021 will be passionate and colorful.
Meditation and Practice -- The Fabric Trend for Women's Yoga Clothes
Comfort and renewable fabrics are increasingly important in S/S 2021. Based on adaptability, functionality will be more and more prominent. In search for optimized technology and innovation of fabrics, consumers demand for personality and sustainability. In S/S 2021, clothes for yoga and Pilates will be more durable and practical. Functional knitted items, matte quick-dry fabric and sustainable polyester fabrics are used to create leggings and base-layer, and to protect the wearer during exercise.
Charming Blue in the Street -- The Silhouette Trend for Men's Shirts
In S/S 2021, the silhouette of denim shirts is combined with popular elements to bring more novel designs and provide more choices for S/S street. The well-fitting boxy denim shirt will become a popular silhouette for denim shirts, while the loose spliced check shirt and the oversized denim shirt will dominate the silhouettes of street denim shirts. The loose western denim shirt will lead the style of denim shirts and becomes the hottest silhouette currently.