Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Meditation and Practice -- The Fabric Trend for Women's Yoga Clothes
Comfort and renewable fabrics are increasingly important in S/S 2021. Based on adaptability, functionality will be more and more prominent. In search for optimized technology and innovation of fabrics, consumers demand for personality and sustainability. In S/S 2021, clothes for yoga and Pilates will be more durable and practical. Functional knitted items, matte quick-dry fabric and sustainable polyester fabrics are used to create leggings and base-layer, and to protect the wearer during exercise.
The Secret Land Full of Florals -- The Pattern Trend for Women's Loungewear
As consumers spend more and more time at home, they spend more and more money on loungewear. Online shopping drives consumers to have a higher demand for patterns. This season pattern is inspired by catwalks. Bold plant and floral patterns are used to create loose loungewear and bring a bold visual impact. Exquisite and dainty prints are used to bring a sweet and fresh style. Retro series is extracted from the past years to attract consumers who pay attention to environment protection.
Fashionable and Fun Icons -- The Pattern Trend for Menswear
Fun icons can bring novelty to regular styles. The bold colors and appeal of warnings enhance the chic feel and add fun to regular styles. Nostalgic games and icons of daily goods recall the childhood memory of post-1980s and post-1990s. Groundings are more diversified. Solid color, stripes and tie-dyed grounding keep the appearance commercial and conform with the trend of "bad taste" of street wear brands.
Encountering Cutout -- The Craft Trend for Women's Knitwear
Slim young females are seeking for a style in line with their aesthetics in modern urban life. In spring and summer, proper skin-revealing can be close to nature and relax selves. And cutout is one key element to be light and breathable. Balancing the design sense and wearability, cutout in the new season will pay more attention to dainty looks, the combination with transparent yarns and accessory decorations.
Renewal of Tie-dye -- The Pattern Craft trend for Womenswear
Tie-dye is a Chinese folk dyeing technique, traditional and unique. It has more than one hundred different techniques, each with its own characteristics. More surprisingly, each tie-dyed flower is unique. This unique artistic effect is hard for machine to reach. Traditional tie-dye craft gets renewed in S/S 2021. Tie-dyed stripes and bright colors are added to attract youngsters. And placement decoration creates a softer appearance.
Aurora Exploration with Chanel -- The Pattern Trend for Womenswear
Many brands have been exploring the mysterious and beautiful starry sky. The bright stars on the haute couture, shoes and bags, or starry sky theme show can always bring a visual feast and promote the purchase desire. The aurora, similar to the starry sky, shines brightly in the Pre-Fall 2020 show. The aurora is regarded as one of the most beautiful wonders in nature, colorful, unique, gorgeous and unparalleled. Now let's begin the exploration of the mysterious and beautiful aurora with Chanel and Christian Dior.
Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.
Outer Beauty -- The Silhouette Trend for Girls' Outerwear
Influenced by adults' clothing, simple but practical silhouette is a key direction for girls' outerwear for S/S 2021. With the continuous development of utility, "carefully buying" has been a consumption concept favored by consumers. Individual high-waist outerwear, workwear outerwear, personalized leather and nostalgic suits bring new inspirations to this season. Exquisite ruffles, visual sleeves, soft and gentle hemline and bright-colored splicing draw much attention to girls' outerwear.
Exploring The Boundary of Nature -- The Pattern Trend for Men's and Women's Fleece
In A/W 2021, it's more urgent to protect the nature, and more people will join. Besides, science and technology are changing our real life quickly. In the era when informationization and digitalization develop rapidly, people yearn for a more realistic, beautiful and down-to-earth world. Real scene of nature creates a soothing visual impact. Some conventional and negligible artistic techniques gradually draw much attention. Zebra stripes and camouflage express people's inner call, fit for fleece.
Gentle and Beautiful -- Clothing Collocation of The Mature Lady Style of Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Their free will shines out in history, exuding the natural beauty. Thus financially independent women will choose more diversified clothing collocation to show the sexy side and the confident side.
Natural and Nostalgic -- Theme Color Trend for Women's Underwear
As consumers spend more and more time online, they long for the comforts of life. This emotion can be reflected by natural style and retro color match, so natural and nostalgic tones return back. Offline shopping will draw more attention to trying-on and comfort, while the growth of online consumption will increase the attention to colors and styles. Thin straps can be added to promote consumers' purchase desire and to be good-looking. With the integration of the global market, consumers demand for more transseasonal items, and the boundary between S/S and A/W colors is gradually blurred.
Urban Bystander -- Theme Color Trend for Women's Knitwear
Some of urban females are broad-chested, roaming in the city. We are urban bystanders. We pursue comfort and simplicity, choose stylish clothing and the minimalist match, and insists on true selves.
Spliced Materials -- The Craft Trend for Menswear
Every season, designers will splice different fabrics with novel designs to bring different visual effects and hand feelings. Compared with spliced structures, A/W 20/21 pays more attention to fabrics. Retro and luxurious velvet and corduroy make a contrast with sportswear fabrics or knitted fabrics. Fleece will be expressed by new fabrics. Splicing different materials adopts a wider range of fabrics, like denim, suede, wool and woven shirts.
Functional and Fashionable -- Clothing Collocation of Men's Chinese Fashion T-shirts
Actually, when Chinese designers integrate their own design style, personality and life attitude into their designs, the Chinese fashion is born. With the arrival of the new century, people will gradually shift their focus from living in the present and recalling the past to the future due to their confusion and longing for the future. Thus the futuristic and technical functional style will be an important developing direction for S/S 2021. The strongly functional deconstructed T-shirts and fashionable hooded T-shirts are worthy of attention in S/S 2021.
Retro -- The Silhouette Trend for Women's Denim
In S/S 2021, denim returns back in classic styles, brings more possibilities to consumers, and creates mix & match looks. This season is dominated by classic styles, classic appearance and eco-friendly washing. Cycling shorts and distressed straight jeans are washed and well-fitting to create an urban style. Voluminous flares and high-waist loose trousers return back with the retro trend. Holes and exaggerated fringes can create a leisure and young look. The style is both daily practical and avant-garde.
Psychedelic Colors -- The Pattern Trend for Menswear
As a hot element in the fashion world, tie-dye is still the mainstream, but it tends to turn towards softer colors. Hazy effect, soft focus and ombre effect develop quickly in the fashion world, so tie-dye is upgraded. Watercolor, digital feel and ombre effect are combined together to bring an ethereal visual effect.
Sweet Femininity -- The Silhouette Trend for Women's Blouses
In S/S 2021, influenced by sweet femininity, the young lady style emphasizes more the explicit expression of clothing. As a key item in spring and summer, the blouse will be expressed by a decorative design language. The blouse emphasizes the ethereality and femininity. Therefore, it will be waisted, crinkled, decorated and multi-layered, to fully display the femininity.
Shining Brightly -- The Pattern Trend for Knitted Scarves
Under the trend that clothing advocates minimalism and feminism, the maximalist aesthetics will find a breakthrough in apparel category of small proportion. According to related data, the economic slowdown and the rising of living cost have not affected young people's consumption enthusiasm, and cosmetics and culture and art products are selling well. This is the "the lipstick effect". (Please check details in Fetish Young Women -- The Accessory Trend for Women's Socks) As a functional accessory in cold season, accessories can be matched with garments, and optimize the consumption experience. In A/W 21/22, maximalist patterns will add novelty to scarves, socks and gloves, and the de-branding high-quality products will be favored by pragmatist.
Unlocking Black and White Stripes -- The Pattern Trend for Womenswear
Balenciaga combines zebra stripes with MIDI elements, allowing the classic to coexist with modern psychedelic elements. Anais Jourden transforms conventional animal prints, integrates textural details and other grounds, and brings a little MIDI feel to cater to youngsters. Pamella Roland breaks zebra stripe and reorganizes it to be geometric, quite modern. Chanel uses fleece, with black and white textures to be vivid.
The Maximalist -- Clothing Collocation of The Young Lady Style
Influenced by the restoration of art, the young lady style for S/S 2021 brings decorations and the voluminous feel back to the public view. Retro Victorian, Baroque and Rococo aesthetics gets rid of seriousness and dullness, and appear in clothing playfully and ethereally. Influenced by this style, the young lady style pays attention to the decorativeness and richness, and uses the maximalist aesthetics to create more good-looking clothing collocation.
Big Color Blocks -- The Pattern Trend for Kidswear
The illustration of big color blocks gains much attention. Simple color blocks turn into fun patterns through ingenious combinations. Seeking fun in the ordinary is a little happiness in life. The pattern which focuses on trifles in daily life enters the public view.
Relaxed Outdoors -- The Accessory Trend for Sports Equipment
As the outdoor equipment is increasing important in street swear, the boundary between it and fashion is getting vaguer. In S/S 2021, sports wear will be more adaptive and functional. Consumers are increasingly demanding for the durability and practicality of products. The mixed design is not limited to street wear and sportswear, and the integration of daily commuting apparel with outdoor accessories will lead consumers to transform into multi-field sports, which is reflected by release buckle straps, decorative strips and color-blocked pipping.
Urban Bystander -- Theme Color Trend for Men's Knitwear
We live in the city and enjoy the convenience brought by the development of city. We are independent, strong and down-to-earth yet a little lonely. With the rise of loneliness economy, more and more urban people try to live in harmony with loneliness, enjoy loneliness, and pursue the comfortable, quiet, modern, practical and high-quality economic concept. Inspired by this trend, men's business knitwear uses soft but cold pastel colors, neat cutting, precise silhouette and detail, and high-quality yarns to bring a brand-new young urban business style.
Drawing The Orient -- The Craft Trend for Embroidery Pattern of Formal Dress
As an ancient Chinese handicraft, embroidery has a history of thousands of years. Embroidery is closely related to the development of costume. As leisure and simple aesthetics become the mainstream gradually, traditional embroidery also changes along with the fashion trend and develops toward the direction of diversification and individuation. In addition to stitch, pattern design is also important. Simple pattern and elegant color become the non-negligible points in the new season.