3D flowers, pendants and rhinestones were the major pattern crafts for youthful womenswear in S/S 2023. S/S 2024 continues the plant elements and presents handmade flowers and court-style bead flowers; starry embellishment and diamond pendant are also hot in the market; practical rhinestone logos and bows expand the longevity of this trend.

Carbon Peak and Carbon Neutrality will be at the core of low-carbon development of China in the future. There are several standards which help people quantify the carbon footprints. Based on the life cycle assessment - international standard ISO 14040, we have standards as 1SO 14064(1-3), ISO/TS 14067, GHG Protocol and PAS 2050. Besides, PAS 2060, INTE B5 and ISO/WD 14068 are the standards for carbon neutrality.

The clean green hue of Hint of Mint cools down the temperature in S/S 2024. The extremely low saturation is versatile for multiple fashion styles, especially the minimalist styles. Unlimited fabrics, patterns and textures are combined with color contrasts to highlight the main color on dresses, tops and suit jackets.

Our industry insight for underwear & loungewear in November, 2022 collected important events, innovative brands and products in the industry to foresee the market trending.

This report introduces the localised washing on different positions of denim products. Joints, shoulder & chest, back, waist & buttock, legs and leg openings are the main positions.

Suit is a staple for the minimal lady style. Classic features and innovative details attract consumers in the changing fashion trends. In S/S 2024, suits combine practical silhouettes, refined design elements, vibrant colors and quality patterns to present a new fashion style.

The graphic design of young businesswear pays more attention to creativity and colorways. This pattern trend report of menswear reveals an artistic approach for reference.

The eyes on fashion design and self-sufficient lifestyle prompt the popularity of plants and flowers. Planting purifies the souls and stays close to the nature. The patterns with the veins of nature deliver a distinctive sense of design; smudged gradients and surreal effects are combined to show diverse layers; artistic plant silhouettes bring a strong visual impact.

Ocean Imagination is divided into three color stories: Joyful Coast uses natural pastels to create a healing vacation for kids to let them enjoy the sunny beach and summer drinks; Little Navigator continues the classic red, white and blue with waves, seagulls, sailboats and lighthouse; Deep Sea Journey is a fantastic dream of being a diver.

Women’s knitted dress is an important item in Fall/Winter. The season requires warmth, sense of designing and also functionality. Based on the market researches, this report offers references for silhouettes, sleeves and neck design in FW 23/24.

According to the forward-looking report of POP Fashion, vintage and futurism are still the hot trends in A/W 23/24. With the changes of season and fashion trends, the fabric development of kids’ pants welcomes a new trend - the prevalence of lustrous and fuzzy fabrics. This report makes an in-depth research on the fabrics of kids’ pants. Flannel, brushed knit, corduroy and lustrous chemical fiber are the four major directions.

The selection of fabric is extremely important to the silhouettes and fashion of pants. Fashion commutewear, gorgeous velvet and casual cotton are the three major directions in Fall/Winter 23/24. This report will introduce the key points and recommended silhouettes of each direction.

Recently, fashion brands have launched collaborations with different movies. These classic characters on the screen have a large amount of fans. DUMBGOOD released a capsule with American Psycho(2000); Universal Monsters® X Levi’s® is also a hot collab.

Our industry insight for menswear in November, 2022 collected important events, innovative brands and products in the industry to foresee the market trending.

Stitching is always an important element for men’s knitwear. Beyond the solid cables, the exquisite geometric stitches also develop thermal and delicate knitwear in A/W 23/24.

With the blurred boundaries between sports and fashion, people’s pursuit of high quality, beauty and personality diversifies the golfwear. Newest fashion elements are integrated into professional sportswear to lead the fashion trend.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

POP Fashion White Paper on Trend 2024

With the explosive growth of society and information, consumers are showing higher aesthetic needs. The eye-catching patterns on fur continue the popular elements and reveal diverse crafts. Floral patterns and modern expressions present noteworthy mosaic arts. Shorn-tile, surface cutting and embossing give 3D embossed textures.

Memphis is an aesthetic that involving bright colors, pure geometric shapes, and zig-zagged lines that originated in the 1980's by the Italian design group Memphis Milano from Milan, Italy. From being innocent and funny to pursuing playfulness and oddity, opposing elements are crashed together to express the culture connotation.

The collars and sleeves of men’s knitwear strengthen the sophistication and design through details. Hand stitches and fine opposing stripes on collars improve the detail and quality. Collar shapes and materials create light business styles and smart casual styles. Creative deconstruction and deformation explore more possibilities. Details, lines and distressing on sleeves improve the sense of designing.