Hot Girls -- The Item Design Development of Women's Denim

With the lifting of global lockdown, the comeback of sport matches and musical festivals leads to the revival of Going-out Fashion. The concept of 'micro vacation' has also been a trend. Retro elements such as disco, basketball, tennis and golf are the mainstreams, which turns the eyes of young consumers to nostalgic fashion and vintage fits. The on-trend American retro fashion is updated by the sporty boom. Gender-inclusive sportswear and the prevalence of retro fashion reflect the spirit and vitality of this era of freedom.

Internet will be our ideal future. COSMOS theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.

With the rise of avant-garde designs and pragmatism, men’s trousers are developed to have slimmer fits. Trans-seasonal quilted shorts meet the prevalence of layering; practical cargo pants are updated by bold design ideas; slim-fit suitpants are joined by workwear elements; traditional flares are designed to have a higher volume; cuffed pants feature signature pocket designs and drawstrings.

The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Waist is an important part of the lower garments. Misplaced waist, folded waist, double waist, function buckle, deconstructed hollow and lace-up waist allow simple silhouettes to have diversified details.

Consumers are now having higher requirements on the practicality and the sense of fashion of outdoor pants. Workwear pockets and 3D bags are all integrated into the design of pants to attract younger consumers. The arrangement of multiple pockets develops eye-catching pieces. Voluminous side pockets meet the practical aesthetic and make trousers for urban commuting and outdoor activities. The use of zippers allows wearers to adjust the length and looseness of trousers to deal with different outdoor situations.

Influenced by the global background, people are willing to protect the environment and embrace the nature. Thus outdoor camping has been a trending activity in most regions. More and more fashion brands notice the trend and start a new round of outdoor style: being pretty and practical. Different from simple performance workwear, diverse patterns are added into mountaineering wear to develop stylish pieces.

Wheat is a friendly warm that sits between white, camel and brown. The hue of milk tea offers babies with warm experiences in cold winter. Soft, soothing Wheat is matched up well with skin colors. The combinations with knits and plush materials develop cozy loungewear for infants.

The tranquil yet lively hue of Mellow Green is essential for A/W 23/24, which reveals the warm shines to relieve pressure. It brings us energy and carries a retro and modern tonality. This bright, clean and fresh green is healing and soothing.

Woolen fabric plays a big role in the Fall/Winter development. The rarity of material leads to the high costs. For business menswear, British wools pay more attention to the techniques, while Italian manufacturers keep their eyes on advanced colorways and textures. This report will dig into the materials, structures and surfaces of woolen fabrics to introduce the developing trend in Fall/Winter 23/24.

The versatility and unique charm of denim products attracts countless consumers. Designers also consider the patterns of denim as a key point in every season. With the rise of new Chinoiserie fashion, Chinese elements are injected to develop statement denim; rhinestones are timeless in the youthful denim market; laser printing still plays an important role; ethnic motifs are modernized by an urban touch; spray-print graffiti endows denim products with offbeat visual effects.

The pandemic situation transfers people’s awareness about health and promotes workout to be the mainstream lifestyle. Consumers are now pursuing durable products that are both athleisure and fashionable. Versatile trousers have been their idea target.

This report focuses on the patterns of women’s denim. Diversified pattern crafts create natural mottled effects and random motifs on fabrics. Over dyeing accents the natural weathered effect; animal prints bring the wildness in forest; fun hand paintings and printed flowers interpret the unique uncertainty; laser-print logo and delicate embroidery are presented allover the garment to pay homage to the tradition.

Soft tactility is a popular direction in Autumn/Winter, offering visual highlights in more dimensions. Toothbrush embroidery, 3D terry embroidery, applique, embossed foam printing and flocking are the noteworthy crafts. These simple yet also sophisticated techniques allow A/W apparels to be warmer and more stylish.

As the first week of the French Open 2022 wound down, we will turn our eyes to Wimbledon. Driven by the ‘tennis boom’, this sport for middle-class elites is attracting more fashion lovers. Tennis players are not only athletes, but also fashion icons. Fashion brands are drawing inspirations from tennis. Classic tennis uniforms are fused with modern fashion elements to develop youthful sportswear for new-generation players and consumers.

The versatility and unique charm of denim products is attracting consumers. The use of details and crafts is the important way to improve the appeal. Upright quilting endows clothing with sophistication; detachable modules are more flexible and changeable; mottled effects develop streetwear with fine details and a sense of designing.

Amber Brown(PANTONE 17-1147TPG) is a color comes from the ground and wood in winter days. The high inclusiveness and warmth of Amber Brown develop worsted wools and knits in Fall/Winter.

Retro Time -- The Design Development of Menswear

Abstract patterns carry a unique artistic charm. Abstract art can be transformed to be concrete through ink painting and tie-dyeing. The diverse textures on surface meet the modern aesthetic that is borderless and futuristic. Thermal images, tie-dyeing and light & shadow effects are fused with color gradients to create brand-new fashion outfits.

Tropical style is a timeless element for fashion houses. The fantastic and pretty changes in the natural world become the essential topic for Spring/Summer collections. In the fascinating yet mysterious tropical jungles, bold sensory stimulation and minimalist pattern design bring coolness to the hot summer.