Our industry insight for menswear in November, 2022 collected important events, innovative brands and products in the industry to foresee the market trending.

With the blurred boundaries between sports and fashion, people’s pursuit of high quality, beauty and personality diversifies the golfwear. Newest fashion elements are integrated into professional sportswear to lead the fashion trend.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

According to the forward-looking trend reports of POP Fashion, retro and futuristic techwear are the mainstreams in A/W 23/24. Chic cargo pants is the representative staple. The dense cotton fabrics are solid and draped. The changes of season and fashion trend lead to the new fabric development of cargo pants. Wide floor-length pants, multi-pocket cargo pants and active sweatpants are the three major directions.

We can see many racing elements in runway shows and streets, such as statement motor jackets and active racing pants. Bikercore is officially making a comeback. Bikercore is an aesthetic that consists of luxe leathers and gritty hardware—buckles, studding, decorative zippers.

This report focuses on the details and crafts on different positions of pants. Smart waistband, innovative pocket, seam slims, leg splicing and practical leg opening offer all-around design solutions and references.

The energy problem caused by Russia-Ukraine war brought The Paris Agreement to the forefront once again. Environment protection and sustainability draw history-high attention and accelerate the transformation of fashion industry. Meanwhile, the negative shopping mood brought by pandemic leads to the eyes on production costs. Besides, AI virtual interactive fashion is still popular. The creative technologies on intelligent textiles will create subversive products in the future. The development of regenerated fibers is mature and stable. The emergency of regenerated fabrics and bio-based/plant-based fabrics pushes forward the sustainable approach of fashion industry.

In 2024, sustainability is still the first duty of textile industry. The combination of functionality and fashion appearance gives a direct presentation and guidance to consumers. Materials and techniques integrate classic elements with creativity. Nature-friendly materials are sitting on the driver’s seat. This report focuses on the appearance and texture of fabrics to inspire the design development in S/S 2024.

Pattern craft is an important detail to elevate the quality of denim products. This report will support your design development of denim through the introduction of after-printing wash, fringed patch, discharge print, 3D embroidery, fringed applique and handmade embroidery.

Fasteners can not only give functional details, but also shift the styling of garments. The smart designs strengthen the practicality and show newness. The application on utility activewear improves the sense of fashion.

Anxiety about the times must be accompanied by admiration for the trend of tracing back to the past. The fashion industry continues the passion on vintage court styles, traditional Chinese fashion and naturalism.

Sweatshirt has been an essential item for its trans-seasonal properties, practicality and comfort. We can see the revival of activewear on fashion shows, which takes the place of streetwear. Vintage sport suits and minimal outfits become the mainstreams. Bare-midriff crops share the market with the popularity of street dancing. The details on side seam are also noteworthy. Logo-print ribbons, color blocking and chic letter prints are trending upward.

A pair of suitable pants can present a sleek outfit. The detail designs subvert the convention and show highlights. The following six categories will inspire your design development in S/S 2024.

The ideas of ‘back to nature’ and minimalism are praised by middle-aged consumers. Pants have been the essential item for urban women. For S/S 2024, delicate, innovative and blended design techniques are combined with classic and practical silhouettes. The subtle updating of fabrics and prints makes highly practical styles for multiple occasions.

The palette of womenswear is divided into two color stories: 1.Back to Future: With the updating of digital technologies, people became interested in exploring the unknown world. The psychedelic feeling of cold Vintage Indigo and Jacaranda continues the futuristic sporty. 2.Rebuilt Oasis: With the development of science and human’s mental world, we draw energy from the nature and present a primitive and healing colorway.

Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Pattern crafts are combined to present decorations on clothing. Different colors and textures are gathered to form visual differences and enrich the layers. This report will introduce you the charm of combination and addition through the following five aspects.

The burst of pandemic boosts the application of digital tools. More and more economic events are put on internet, which also stimulates the growth of digital consumption. The parallel world in metaverse is a spiritual haven for people. The integration of digital technologies and arts blurs the boundaries between virtual and real. In this era of overloaded information, the young generation is now pursuing an advanced aesthetic that combines activewear with future technology. We need to reconsider the possibilities that creatures, intelligence, AR and sustainability give us.

American Retro is a popular fashion style among young consumers. We can see the evolution of retro fashion in the denim industry. The vintage campus style and the looks of Bella Hadid awaken the feeling for denim. Baseball jacket, parachute pants and straight wide-legged pants are the staples.

Metaverse drives the kidswear industry to have new inspirations and forms. The development of digital art and media brings more visual possibilities. Kidswear design, retailing and collaborative goods take the industry into a new stage. Crossover arts, functionality and cutting-edge virtual display allow people to know in advance their favourite styles and conditions in the future.

With the development of textile chemical technology and textile sustainability, polyester fiber welcomes a new revolution. This report introduces the technical principles and foresees the trend in two directions: eco-friendly polyester and performance polyester.