In S/S 2024, Crystal Rose is a pink with transparent light that carries the urban romance. This sweet, innocent and also graceful color is really appealing. POP Fashion introduced Mauve Morn(Pantone 12-2102TPG) as the color for S/S 2023. The saturated gray-infused Crystal Rose(Pantone 12-1708TPG) meets the Y2K trend and digitalization, and presents a brand-new romanticism for all ages.

The key colors of t-shirts and sweatshirts in S/S 2024 include comfortable pastels, saturated brights and daily neutrals. As the items for all seasons, t-shirt and sweatshirt are the most versatile pieces in daily lives.

The rising cultural confidence of contemporary Chinese youths leads them to pursue those traditional Chinoiserie things. All the mainstream media are riding the tide of fusing traditional Chinese culture with the modern aesthetics. The haute couture show ‘FIND THE TRACES’ of ZHUCHONGYUN reinterprets the crash between modern and tradition, and inherits the ancient taste.

In S/S 2024, girls’ dresses use cute and dreamy colors to display vitality and sweetness. As an important trans-seasonal item, dress plays an important role in kidswear market. Driven by diverse emotions, people desire for mental healing and expression. Pastels make up a sweet palette for girls’ dress. Blue and green are mixed with basics to show freshness and vitality.

COSMOS perfectly fuses the sense of technology with futurism to improve the expression of avant-garde street fashion and urban techwear. The evolving of technology foresees the VR universe. Virtual vision, metallic texture, blurred colors and tensive letters are the main creative inspirations that exude a mysterious, unknown and bizarre atmosphere.

Girls’ t-shirts are sweet and comfy in S/S 2024. Pastels and saturated digital tones reflect the positive moods and vibrance of girls. T-shirt is a trans-seasonal item that plays an big role in the wardrobe. For S/S 2023, the colorways of t-shirt are bright and grayish, and accent a cozy mood. For S/S 2024, designers capture sensory joy from daily lives and refine mood-boosting colors.

Mocha Mousse is a thick brown hue of a cup of warm coffee and the cream on chocolate cake that can soothe our tired minds after a day. Fusing steadiness with elegant warmth, this graceful Mocha Mousse is the most appealing and practical color in A/W 23/24.

The world pattern and human society are under a massive transformation. Baring the negative energy brought by the economy, we require the healing from the natural power and are eager to give away the mental fatigue. The softness of knitwear endows human body with maximized comfort. With the artistic atmosphere of palette, knitwear has been a carrier that delivers our inner emotion in S/S 2024. This report offers four color stories: Technical Luster, Fresh Vitality, Retro Sports and Cozy Home.

Cabbage is a low-purity macaroon that fuses blue with the fresh green to cool the summer. The clean hue brings us the vitality and oxygen of plants.

The palette of womenswear is divided into two color stories: 1.Back to Future: With the updating of digital technologies, people became interested in exploring the unknown world. The psychedelic feeling of cold Vintage Indigo and Jacaranda continues the futuristic sporty. 2.Rebuilt Oasis: With the development of science and human’s mental world, we draw energy from the nature and present a primitive and healing colorway.

Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Vivid and vibrant Island Green is an important color for vacay styles. The green allover the body ignites the active factors in Spring/Summer. Stripes, checks, color blocks and graphics interpret the application of Island Green from multiple perspectives.

Pattern crafts are combined to present decorations on clothing. Different colors and textures are gathered to form visual differences and enrich the layers. This report will introduce you the charm of combination and addition through the following five aspects.

Daiquiri Green is a vibrant and vivid color in S/S 2024 that heals people and injects energy. POP Fashion introduced the bright and saturated Tender Shoots(PANTONE 14-0446) in S/S 2023. Daiquiri Green(PANTONE 12-0435TPG) is a gray-infused green sourced from food. The combination with soft materials and 3D silhouettes creates a modern and elegant style.

Influenced by the fast living tempo and the uncertain society, people are looking for the natural healing and a balanced lifestyle. Leather and fur is a part in the nature. Natural gloss is fused with digital colors to present a diversified interaction mode. This report tells us about four color stories: Minimalist Neutral combines classic neutrals with sustainable natural leathers to endow urban lives with minimal qualities; Romantic Pastel interprets the cross-seasonal elegance of young ladies; Natural Retro draws vitality from the nature and offers mash-ups; Surreal Future integrates digitalization with hard leathers.

The gray shade of saturated Barbados Cherry delivers a retro and active mood. The grayish red on knitwear enlivens the looks yet also calms the atmosphere down. The nostalgic touch is the key.

The burst of pandemic boosts the application of digital tools. More and more economic events are put on internet, which also stimulates the growth of digital consumption. The parallel world in metaverse is a spiritual haven for people. The integration of digital technologies and arts blurs the boundaries between virtual and real. In this era of overloaded information, the young generation is now pursuing an advanced aesthetic that combines activewear with future technology. We need to reconsider the possibilities that creatures, intelligence, AR and sustainability give us.

Sourced from the nature, the saturated Deep Lagoon gives vitality to new urban ranges. As an impressive color in Fall/Winter 23/24, Deep Lagoon displays the charm of color through delicate styles.

In the post-pandemic era, people’s lifestyles have been greatly shifted. The perception to the future seeks for a balanced condition and the essence of life. Celebrating the minimalism, we don’t make too much plans about the future, but carry wonderful expectations. Driven by the theme of Lagom, colors and materials take us back to the nature.

Deed tries to convey minority vanguards’ pursuit of the Faustian spirit, which is an experimental spirit that explores the unknowns by bold destruction and recreation. They insist on looking at things from a dialectical and remoulding perspective. Psychedelic and complicated virtual vision is combined with the wrapping and twining of the second skin to express the spirit that pursues liberty. With visual illusions and sensory color schemes, the consumers of Deed are full of hope for a future era of science and technology, and they are exploring the value of life and their individual personality.

Pirouette is a key color for Spring/Summer girlswear that fuses pink with purple. This natural pastel is joyous and relaxing. The combination with light materials presents a dreamy visual effect.