Through studying representative brands of the sweet and graceful style, and based on the dimensions of trend, popularity and attractiveness, the colors of 2024 dresses will show a brand new romanticism. Dresses, as season-transcending items, are particularly important in the spring and summer seasons. The color palettes of SS 2023 dresses are vibrant dopamine, soft pastels and other color series. The colors in 2024 are bright and have a magical feeling, reflecting consumers' desire to embrace life and exuding a joyful tone. This article combines the most topical and trendy brands, lists 9 representative key colors, and brings reference value for the development direction of dress colors.

In womenswear pattern design, floral elements are always a key feature. Low saturation colors are often used to present the floral elements in a warm and elegant way, elevating the style of the clothing pattern with an artistic touch. Watercolor blending is often used to depict the floral elements, enhancing the artistic value of the pattern. Simple patterns can be created through the stacking of flat color blocks. Dark-colored floral patterns exude a sense of maturity and elegance.

The theme Idyllic Fairy Tale is divided into three stories: the wonderful spring picnic in the garden feels the flower aroma, sunbathing and the breeze; the free playing in the field embraces the nature and gives inspirations to the vibrant palettes and ditsy foral prints; seek for the mysterious childhood memories of homeland in a cozy afternoon.

Plant prints are the essential elements for artistic womenswear. Rose flowers and peonies are combined with fluorescent colors, pastels and distinguished color levels.

In Fall/Winter 2024, Coral Blush was showcased on the latest runways of Jil Sander, LOEWE and PRADA. The lower saturation of pink is matched with the tone of this season. The steady and soft color presents a proper visual impact.

The pace of the city and the changing environment bring about uncertainty in life, and people's attitudes towards clothing and their pursuit of a genuine life have become more pure. Natural states, sensually comfortable colors, and easily accessible fabrics have become the ultimate pursuit for people's approach to dressing, finding ways to bring infinite joy to life, breaking the cycle of dullness, blurring the boundaries between indoor and outdoor attire, and expanding the space and imagination within the heart, even more freely.

A/W 24/25 leather and fur present a delicate and elegant visual effect through natural neutrals. As the most critical item for autumn and winter, the color direction of leather and fur has attracted much attention. The leather and fur for the A/W 23/24 tend to be a soft and classic urban color scheme, bringing a practical and gender-neutral natural visual effect. The color scheme for the leather and fur in the A/W 24/25 is full of natural texture and meets the sustainable concept. It is best used in large areas, and colors that are not too eye-catching are also the most versatile. This season, a total of 8 key colors have been extracted, bringing a more comprehensive reference value for the new season's color development.

SD Recollect is a Fall/Winter 23/24 color trend released by POP Fashion in June 2022. SD Recollect brings the flashback of classic moments and pays homage to the charm of golden era. Lo-fi rough aesthetics draw the attention of retro lovers. Low fidelity, low-quality code, low-frame aesthetic, psychedelic retro and soft-focus granule are the signatures. Illusive color contrast is joined by nostalgic coffee tone to interpret the new retro.

The color palette of the A/W 24/25 overcoats will showcase exquisite and elegant tones, with a rising trend towards a softer aesthetic this season. Overcoat is an indispensable item for urban women during in autumn and winter. For the A/W 24/25, colors will be extracted from plants and nature, with hues immersed in the nourishing and comfortable aspects of nature, exploring the subtle beauty of natural colors. This article combines the most trending brands of the moment, listing 9 representative key colors, bringing reference value to the development of overcoat color palettes.

The design development of jacket has figured out more different styles and silhouettes. Seasonal trends update the design. Loose unisex silhouettes, such as collared workwear, boyfriend jacket and shirt jacket, bring a comfortable street fashion. Inspired by outdoorwear and fashion design, different materials and colors are mixed to inject a cozy touch into the classic silhouettes.

A futuristic spirit is important to men’s streetwear. The acid effect becomes one of the mainstreams. This report integrates metallic textures with fluorescent colors and 3D modelling to offer references.

Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.

A/W 24/25 cashmere products pay more attention to the colorway. Practical earthy tones and popular accent colors are key. Cashmere, also known as the ‘soft gold’, should be developed to be minimalist and highly inclusive.

The colors of Spring/Summer 2024 are influenced by the concept of natural health, and the therapeutic functions of color are particularly important. Attention is paid to low-saturation and medium-brightness colors. This report analyzes the color trends of cotton and linen fabrics for clothing from the perspective of suitable materials for clothing. One key color each is selected from the green, yellow, and orange color families with commercial investment value. Colors that are close to nature, warm and gentle are the mainstream color trends for cotton and linen fabrics in Spring/Summer 2024.

Cozy Outdoor, Yama-style Workwear, Wasteland Journey and Technical Outdoor are the four color stories of Borderless Travelling. Natural green-purple colors echo the pursuit of outdoor. Green is still the most dominant color for outdoorwear, which allows consumers to think of the natural landscapes. Purples are popular among men’s jackets and windbreakers. The high durability of earthy tones helps the development of various categories.

In S/S 2024, people will adjust their lifestyles and be brave enough to try new and fresh things, constantly seeking their own value and breaking out of their comfort zones to discover new aspects of themselves. At the same time, they will focus more on meaningful things and pursue a more transparent and focused state of mind.

Cosmos is an A/W 23/24 color trend released by POP Fashion in June, 2022. Internet will be our ideal future. Cosmos theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.

After experiencing the turbulence, depression and emotional fluctuation in the past few years, as well as the excessive anxiety and expectation in 2023, this year of 2024 should usher in a new life in the social environment, lifestyle, living environment and mentality. This report refines the color trends from women’s runway shows and the new collections of fashion brands, and draws inspirations from POP Fashion’s S/S 2024 mega theme — Gaiety Breakthrough.

Casual styles in S/S 2024 find a fine balance between practicality and brightness through gray shades. As an all-year-long item, pants offer variant colorways. S/S 2023 presented brights with higher saturation to meet the high summer. However, gray shades are infused into the palettes in 2024 to highlight the textures and versatility.

Snapdragon is the key color in Fall 2024. The clean hue of orange-yellow expresses the quietness of autumn yet also continues vitality of summer. Select pale tones to play the supporting role. Brown and darks complete the palette.

In A/W 24/25, down jackets present a lightweight visual effect through soft pastels. The colorways of down jacket are the most essential developing direction in this season. In A/W 23/24, designers opted for thick tones with high saturation and gave strong visual punches; however, the pastels in A/W 24/25 meet the sustainability and create all-matching pieces. This report will introduce you the following nine key colors to inspire your color development.