Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Long Confession -- A/W 21/22 Theme Trend for Kidswear
The sudden outbreak of COVID-19 influences the globe. The fashion industry is under an unprecedented challenge. As people focus more on their home life, home style grows and multifunctional items fit for both home and daily life become a must. After the pandemic, everything will get back on the track, so pure healing colors as well as simple comfy silhouette will be a mainstream.
Respectful -- The Color Trend for Womenswear
The sudden pandemic, economic depression and environmental deterioration all drive humans to respect and revere nature. People will care more about health and sustainability, and we will witness the design industry prioritizes practicality. Therefore, womenswear will focus on niche designs in A/W 21/22, thus making unique designs gain more popularity. "Influencing more with less" concept will control the market direction more precisely, so 3D cutting and deconstructed silhouette will be more widely applied.
Purple Tones -- The Color Trend for Kidswear
Purple is a color with high purity yet low brightness. It conveys lonely, noble, luxury, elegant and mystical emotions. In S/S 2019 fashion weeks, purple holds 2.49%. In S/S 2020 fashion weeks, purple takes up 2.49%. Lavender Fog occupies the highest proportion of 46.79%, followed by Fig (13.27%) and Pastel Lavender (9.18%%).
Bluebird -- The Thematic Color Trend for Menswear
Recall the memory of journey and feel a moment of tranquility. Bluebird depicts the perfect memory of holidays and interprets the free will of Bobos.
Samoan Sun -- The Color Trend for Women's Knitwear
Samoan Sun is one of key colors mentioned in Protogenesis -- The Color Trend for The Mature Lady Style Knitwear. The seasonality of colors is blurred, and Samoan Sun becomes an important color for transition. It displays the passionate, positive and optimistic Samoa. Samoa is a tropical island country in the southern Pacific Ocean. With many folk myths and legends, it originally believed in witchcraft and worshiped leaders. The unique pattern and color of its totem inspire women's knitwear. Colonial rule changed its national belief, and this special backdrop adds tensile vitality into the bright yellow. On 29 December 2011, Samoa adjusted its time zone from UTC/GMT-12:00 to UTC/GMT+12:00 (from West Zone 12 to East Zone 12), from being the last country to see the sun to the first to see the sun. Samoan Sun represents a new beginning, making folk colors more elegant and exquisite. Fine stitches and simple details are key to its application.
The Summer Garden Party of Moschino -- The Pattern Trend for Womenswear
Love Moschino, the sub-line brand of Moschino, is fun, vigorous and chic. Its S/S 2020 collection displays the vitality of summer. Ice cream, lollipop, macarons and neon colors bring us to a colorful summer garden party.
Retro Video Games -- Clothing Collocation for Women's Sportswear
Video games in the 1990s inspire sportswear this season with intense Clover, Pink Peacock and Slicker. Accurate modern cutting works with bold colors and patterns to combine ready-to-wear and sportswear.
Warm Exuberance -- The Color Trend for Men's Knitwear
Exuberance is a key color from the report, Remodeling -- The Color Trend for Men's Knitwear. The report emphasizes the new relationship between sustainable development and natural ecology and searches for a solution to re-creating cognition. Exuberance is a warm, passionate and lavish orange, leading people to develop an optimistic attitude in this unstable environment. Orange in high saturation is mainly applied to fashion leisure knitwear, with vigorous colors to bring warm power.
Celandine -- The Thematic Color Trend for Womenswear
Brilliant, hopeful and energetic, Celandine symbolizes Golden Age in a dazzling tone. After the evolution in previous seasons, yellow moves into a soft and bright direction in S/S 2021, and calls for the return of the charm of sweet girls.
Instagram Style -- The Pattern Trend for Women's Swimwear
Print is key to swimwear design. Vivid prints make clothing lively and statement-making. In S/S 2021, prints are renewed. Vivid floral patterns are bold; dainty ditsies add vibrancy; hazy florals are fresh; big florals are in striking colors for a pleasing vibe; retro florals bring a sustainable feeling for colors and prints.
Close to Nature -- The Craft Trend for Women's Accessories
In S/S 2021, sustainability is the top priority, and materials are green and natural. In post-coronavirus age, healing colors, fun patterns and modular designs boost mood and spirit. Cautious consumers focus more on comfort, which stimulates consumption. Fresh daisy and reused stock products will gradually stand out in S/S 2021.
Street Fashion -- The Pattern Trend for Menswear
Trendy colors in the fashion industry keep changing. Currently fluorescent colors dominate the street fashion, and step into various fields such as graffiti painting, installation and sculpture. Fluorescent colors make the item eye-catching and appealing, display the unique style of Gen Z, and lead the trend of street fashion brands.
Elegant Everyday Wear -- The Silhouette Trend for Women's Knitwear T-shirts
In S/S 2021, women's knitwear T-shirts pay more attention to show elegant and soft femininity. Styles incline to be well-fitting. Fresh bright colors popular in spring and summer also occupy an important part. Therefore, fine stitch and color-blocking are key designs. Simple details blend with everyday wear, depicting a graceful and delicate image of urban females.
Chinese Fashion -- The Silhouette Trend for Men's Jackets
Chinese fashion brands gain more and more young consumers. Jacket is indispensable in spring and summer. The loose silhouette remains a focus. Coach jackets and baseball jackets get renewed via pattern and detail changes. Workwear jackets adjust pocket proportion, which will be a key design direction. Pullover jackets in bright colors are dynamic. Hooded jackets become the hot silhouette, with fun cartoon or figure patterns to be chic.
Chinoiserie -- A/W 21/22 Theme Trend
Teenagers' advocacy of Chinese traditional culture is the embodiment of cultural confidence and responsibility. As early as the 16th century, Europe had an unlimited fantasy of this mysterious oriental country, China. By the 18th century, sinomania had reached a high point. At that time, the upper nobility regarded products from China as rare curios to show off their status. Art also frequently incorporated strong oriental features into the prevailing Baroque style. In modern times, the term, Chinoiserie, appears in design. This word refers to Europeanized Chinese style. Complicated Baroque style is blended with oriental aesthetics to open a new surreal chapter of retro luxury.
Leisure Style -- The Silhouette Trend for Women's Overcoats
Based on latest data of overcoats, the mid-length silhouette in retro colors is the most popular. Combining with new shapes of A/W 21/22 overcoats, collar and details of shirts will be key points, with retro hues for a causal vibe. And overcoats display more detail changes in clothing collocation. The key to a popular shape is creating various looks.
Remodeling -- The Color Trend for Men's Knitwear
In this world full of violence, economic turmoil and unstable marginal politics, old political alliances are crumbling; small countries are rising; marginalized voices constantly challenge the evil legacy of colonialism; and the original structure is shaken. The chronic fear of global warming has made ecological anxiety a widely recognized mental illness. Negative political and environmental issues make people re-examine the world and hope to find ways to solve or coexist with fears, and reshape new cognition. Under this backdrop, sustainability and demand for reconnecting with nature affect consumers. Knitwear takes cues from that. Nature, humanities and social science make knitwear more creative.
Bombay Brown -- The Color Trend for Women's Knitwear
Due to the impact of ecological damage and global climate change, simplicity becomes the key. Pure and natural simple fashion is advocated. Bombay Brown, one key color mentioned in Protogenesis -- The Color Trend for The Mature Lady Style Knitwear, displays the original colors of nature. Mumbai is one of the tropical monsoon climate areas affected by the monsoon, where dry season and rainy season are distinct. Bombay brown is a natural of color from the bursting magma. Primitive wild beauty is casual and free, revealing an elegant feel. Fluctuating landscape inspires concave-convex stitches. Granular texture provides possibilities for yarns, and helps with color proportion of simple & sophisticated style.
Iris Purple -- The Thematic Color Trend for Womenswear
Iris means rainbow in Greek, indicating that it is colorful like rainbow. Iris is also the messenger of love. Muted Iris Purple guides modern woman to a road of equality and love.
Balance -- The Color Trend for Women's Underwear
Taping into people's focus on home-wear and versatile and cosy colors, S/S 2022 colors will appeal to cautious consumers. Colors for intimates balance between people's pursuit of novelty and dependence on familiar things. Therefore, the palette for 2022 intimates is divided into two parts. On one hand, enhanced natural colors consist of strongly digital organic colors, vigorous and optimistic. Dynamic and positive brights upgrade familiar styles and details. Unique hot hues can transform basic shapes, prints, fabrics and embroidery. On the other hand, everyday pleasing colors feature gentle and basic tones, exuding a leisure and familiar feel. Dance-inspired pinks and purples create light brown neutrals. Durable and versatile colors are chosen to protect the supply chain and carry out sustainability.
Sweet Girl -- Clothing Collocation for Women's Skirts
The skirt plays an important role in womenswear, and becomes the best option in clothing collocation with its multiple colors and styles. In S/S 2021, designers need to focus on the irregular hemline design and match of a tight knitted top and a mid-length skirt. Clothing collocation keeps the retro fresh feel, with slightly retro colors. Proportion of tops and skirts is 2:3, fit for females with different body types.
Running -- The Design Capsule of Men's and Women's Running Wear
Cancelled or postponed marathons, postponed Tokyo Olympic in 2020 and other cancelled events have never dampened the enthusiasm of runners. Besides, sports-inspired consumers demand for highly adaptive and functional durable styles. This trend is essential to shapes and fabrics. Multifunctionality of the item stands out. Temperature-controlling function is a must. Contrast colors should be cautiously used, and all-over color blocks create superior and adaptive aesthetics, reflected by contrast seams and trimming. Core styles also include modular base-layers of men's running wear. Base-layers are functional, convenient for movements and fit for layered match.