The theme trend of Retro Time is to convey children’s perception of retro history in the new era, recalling the stories of golden age, exploring spaces and launching an escapist journey in summer. Joyful colors and classic elements are fused to reinterpret a retro vacation style that blends nowadays with the past. We hope to create a time filter and a romantic atmosphere which belong to children in the new era, feeling the passion and romance of sunny beach as well as the tranquility and wonderfulness of forest.

With the acceleration of technology development and the pace of life, more and more problems are occurring. Environmental protection must be a topic for everyone. The theme of Milk Magazine points out that nature is the carrier of all living beings and children should find their belongingness in the natural world. Founded in 2007, Norlha is the Tibetan Plateau’s first yak khullu atelier, and their products are handcrafted by former nomads. This design development draws colors and fabrics from the natural world to meet the environmental protection.

Rebellious preppy aesthetics have been penetrated from social medias to runway shows. The popularity of this sub-culture aesthetic also signals that fashion is a tool for self-pleasing and self-expression. Driven by the influence of D.E.B.S and Euphoria, people in this new era want to see more anti-fashion characters. Leather, transparent metal, animation elements and punk rock inject rebellious spirits into classic preppy style to interpret the New Prep.

The definition of outdoor style has already been changed. Outdoor wear becomes a lifestyle that chasing technology and performance instead of being the clothing for extreme outdoor conditions. Mountaineering culture follows the idea of ‘return to nature’. More and more people are paying attention to the natural ecology and embracing the healthy lifestyle. The concepts of camping and micro vacation reconnect the relationship between people and the natural world.

Down jacket is an important category to develop in Fall/Winter. This report focuses on the most forward-looking brands and international big names to introduce ten recommended colors to inspire the design development in F/W 23/24.

The high saturation of Brilliant Blue brings strong visual impact and breaks the tranquil ice in winter. This color is suitable for developing casual down jackets and sweatshirts for children and teenagers.

Driven by the tonality of urban commuting style, parka has been the latest trend in A/W 23/24 which conveys identity and personality. Minimalist commute wear and elegant urban wear diversify the atmosphere of urban fashion through minimalist performance. On-trend colors are added into neutral palettes to interpret the versatile daily aesthetics.

Crafts and details endow womenswear with a girlish mood. Corsetry structure, bright fur collars, color blocking and ornaments have been the highlights. Bright, youthful colors interpret the sophistication. The ruffles and beads in detail improve the sweetness.

With the growing demand for non-season colors, pastel have become an important color for A/W. Tranquil pastels are evolved into bright shades such as Purple Rose and Pastel Turquoise. A tactile, plush finish and soft leather add comfort to tailored and upright styles.

The lively Deep Teal is suitable for natural and digital palettes. As an attractive color in A/W 23/24, Deep Teal can be presented in different collections and themes. The application on sophisticated streetwear makes us think of the ‘80s sport elements and also keeps the modern digitalization. This eye-catching and versatile green hue can be both used in large scales and in details.

Where will the future lead us to? Another Planet? Or, even a new space-time?

Larkspur sits right between blue and green, bringing peacefulness and freshness of both hues to the winter day. It is suitable for going-out wear of infants. Puffers, rompers and knitwear will be the recommended directions.

The Korean kidswear designer brand BEBE DE PINO and Bemont both choice rabbit as their major pattern element in this season. The playing rabbits in amusement park attract children and parents. The March Hare in ‘Alice in Wonderland’ brings inspirations. The use of brighter colors shows more lovely and eye-catching patterns.

The palette in A/W 23/24 combines healing tones with vigorous ones to show the contrast between peacefulness and vibrant energy. In an environment full of contradictions, consumers are shifting freely among intense hues and expressing themselves. Natural elements are showed in a more abstract way in the new season. The processes and structures in the natural ecology are magnified to present a fantastic world. In the Bionic Fables, human technologies and ecological system are interacted to give birth to digitalized plants.

Geometric stars in contrast colors divide the knitwear into blocks. Irregular colorful triangles are extended toward different directions to create a piece of retro and interesting partywear. Fancy and orderly geometric shapes show unique charm.

Technology carries people’s fantastic imaginations of the future, which are always presented in the form of digital lights and acid colors. Along with the long-term development, people finally entered into the metaverse and discovered the digital symbiosis of ecology, life and emotion. The interaction between human technology and ecological system introduces weird digital lights into bionic plants. The scanning of mix media leads young consumers to a futuristic, fantasy space.

In A/W 23/24, healing bright colors take the place of depressive thick tones on loungewear. Rose Quartz and Dewkist present a gentle visual atmosphere. Blue Fog and Orchid Hush feel mysterious and romantic. Sudan Brown is also a representative classic.

Driven by the New Naturalism, people are rebuilding their relationship with the nature. Mental health and sustainability are integrated into the natural environment for resonance. Getting inspirations from the natural world, eco-friendly color aesthetic has been the core of spirit, and yoga lovers go outside the door. The A/W 23/24 palette of yoga moves eyes to health and outdoor. Natural tones have been the best choices for daily workout and casualness.

Metaverse -- The Design Development of Womenswear

Women’s knitted dresses in spring and summer pay more attention to the breathable, comfortable dressing experience. Youthful dresses in brighter colors are more vibrant. Slip dress, T-shirt dress and umbrella dress are the key products. However, the dresses for mature women are showed in a longer and slimmer silhouette.

Patchwork is a common technique for underwear design. Different fabrics, patterns and colors are stitched together to present diverse visual effects, practical performance and styles.