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The Fashion Industry Under the Pandemic
After the novel coronavirus spreads around the world, governments and healthcare systems impose strict activity restrictions. This pandemic restricting consumption allows consumers to rethink their values for spending and shopping, and forces us to pay more attention to practicality, storage value and social meaning. Face masks, protective clothing, goggles, isolation and frequently washing hand are our safest protective barriers currently. Mutual help globally highlights the importance of a community with a shared future for mankind. Many fashion brands and insiders all join this battle with the pandemic. Let's see changes of the fashion industry.
Eight Key Words for A/W 21/22 Womenswear
These eight key words are major points for A/W 21/22 Womenswear, covering trends of style, theme, fabric, pattern and detail. This report extracts key words of theme style for the new season. POP will continue to update more key words so that you can follow the trend quickly and prepare for fast-reaction.
Urban Bystander -- Theme Design & Development for Menswear
With coffee in hand and wearing elevated business casual garments, men walk on the busy city streets. They enjoy the urban life, but are eager to integrate into the city. They appear languid, but are determined to find themselves. They are into the society, but still are calm urban bystanders.
Holiday of BoBos -- Theme Design & Development for Menswear
Travel is a way for human to explore the world, to pursue freedom and adventure. BoBos start a discovery tour about holiday, with swaying sycamores and undulating waves to escape busy life. Bourgeois qualities blend with free and artistic Bohemian style for an imaginative trip. Memory flashes back and time slows down, people embrace nature to enjoy vacation.
Reversed Future -- Theme Design & Development for S/S 2021 Womenswear
From 1940s to 1980s, technology developed rapidly. Lloyd Dunn coined Retro Futurism which is the imitation of early futurism by modern art. Nostalgic and tech futurism create parallel space-time. Early futurism has unrealized ideas, S/S 2021 retro futurism adds appeal to the future that never happened through virtual tech and colors. Digital space is in reversed space-time, taking us back to a new world.
Fashionable Postures -- Clothing Collocation for Womenswear
Influenced by feminine power, street fashion also integrates these elements into womenswear. In A/W 21/22, more luxurious elements and sportif elements will be blended. Mixed elements and unconventional design allow haute couture to blend with street culture. The mix & match of retro elements with high-waist will be the main trend of the street style in this season. Shirt and suit collocation will emphasize the light business style elements and practicality. And designs accentuating femininity such as high-waist enhance the feminine feel of street style.
Fashion Helps The Environmental Protection -- Sustainable Actions of Brands
The imbalance between man and nature has serious consequences, and it is time to take a more responsible look at pollution in all walks of life. It is gratifying that more and more garment enterprises have realized the importance of environmentally-friendly materials and environmentally-friendly production processes. Prada launches a marine sustainable education program, Sea Beyond. Everlane and Allbirds strive for sustainability and transparency from raw materials to production links. ICICLE always upholds the brand spirit of Made in Earth, and advocates the harmonious coexistence between human and nature. Urban Revivo, the magnate brand of Chinese fast fashion industry, has created a brand-new environmentally-friendly series in spring 2020. More and more brands carry out environmental protection in their own way, further strengthening the environmental protection measures of the clothing industry.
Fighting The Plague -- The Comprehensive Silhouette Trend for Menswear
In 2020, the sudden outbreak of the NCP has brought a new challenge to human beings and brought great changes to people's lifestyle and life attitude. And designers are also inspired by that. After the outbreak, people need an item that combines trendy elements with functional protection. The functional protective style is integrated into practicality and functional aesthetics, redefining the functional menswear market. It is so popular with young consumers with its unique style that it becomes a hot design direction for menswear after the outbreak.
Knowing The World Though Staying Indoors – Clothing Collocation for Womenswear
The plague leads to the combination of work and life. The compulsive change of life habit allows "stay-at-home-economy" to rise quickly. "Stay-at-home-economy" refers to working or doing business at home while consuming at home, including telecommuting, online shopping, social community, take-out life, entertainment videos, online games, online education and financial management. Influenced by these trends, clothing collocation is also changing.
Immersive Weekend -- Theme Design & Development for Menswear
The spread of the outbreak once again sounded the alarm for human beings-be kind to nature and be in awe of life! Unexpected haze will eventually be dispelled by the sun! The lush forests, the gentle breeze, and the fertile soil are all free gifts from nature. The ordinary existence is worth remembering forever! Inspired by the culture of the mountain system, take a wonderful journey across mountains, lakes and seas, break the boundaries, and find a breakthrough self from the infinite possibilities.
Multi-piece Match -- Clothing Collocation of Womenswear
Influenced by the changeable, diversified, panic and anxious environment, the multi-piece match emphasizes the layered sense. Disorder and irregularity are impacting the traditional mode. The mix & match of multi-piece match enrich the layer change and express the wearer's pursuit of individuality. Thus it will be an important trend in the future.
Warmth and Self-healing -- Theme Design & Development for Pre-Fall 2021 Women's Knitwear
The outbreak of NCP in China, locust plague in Africa, the unknown diseases in Nigeria, and the mountain fire in Australia, make people panic and upset. However, disasters will end, and spring will come. Our tired hearts need comfort; our hypoxia body need to breathe; we need warmth to heal the soul. The soft and gentle knitwear is quite sensual and skin-friendly, which is just what we need.
Holiday of BoBos -- Theme Design & Development for S/S 2021 Womenswear
Pursuit of freedom and connection to nature get popular. Tourism is hit by NCP, while consumers turn to home life. They take staycation by pruning gardens and planting. Like in the 1970s of America, indoor ecology prevails with the promotion of environmental protection. 70s Bohemian style revives at the same time. BoBos blend Bourgeois qualities with free and artistic Bohemian style, bringing a perfect holiday for S/S 2021.
Belle Époque -- Theme Design & Development for S/S 2021 Womenswear
Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.
Gentle and Beautiful -- Clothing Collocation of The Mature Lady Style of Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Their free will shines out in history, exuding the natural beauty. Thus financially independent women will choose more diversified clothing collocation to show the sexy side and the confident side.
The Maximalist -- Clothing Collocation of The Young Lady Style
Influenced by the restoration of art, the young lady style for S/S 2021 brings decorations and the voluminous feel back to the public view. Retro Victorian, Baroque and Rococo aesthetics gets rid of seriousness and dullness, and appear in clothing playfully and ethereally. Influenced by this style, the young lady style pays attention to the decorativeness and richness, and uses the maximalist aesthetics to create more good-looking clothing collocation.
Y2K -- S/S 2021 Theme Trend
Y2K is the aesthetic culture at the turn of the century in 2000. The vision and worry of the new century and the panic caused by Y2K bug bring about mixed styling. 2021 rejuvenates fashion, which stimulates the return of millennial street aesthetics. With economic downturn and confusion about future, and with 90s rave and homogeneous wave, the Millennials and Gen Z turn to nostalgia and simulation technology for authenticity. They fancy about carpe diem. People set up Y2K Aesthetic groups on social platforms like Instagram to share design, music and films, creating a psychedelic millennial vibe for S/S 2021 with Utopian technology. Y2K aesthetic of optimistic future and electronic technology is spiritual sustenance for modern people.
CHIC-LO -- S/S 2021 Theme Trend
In the social turmoil of the 1980s, people were eager to break the shackle, express themselves, and find identity. A group of enthusiasts for Ralph Lauren launched a lo-Life subculture movement. And lo-life becomes the epitome of 80s retro sports. Now they are also seeking identity, and gender fluidity has become the new label. They get beloved 80s retro sports more refined. With the resurgence of team sports such as tennis and volleyball, the group becomes a new way for young people to seek a sense of belonging and to healthily socialize.
Speak for The Environment -- Clothing Collocation for Men's Knitwear
For the textile and clothing industry, sustainable fashion is an important trend in the future development of the whole industry. Currently, the most concerned green initiatives are recycling and reusing, environmentally-friendly packaging, environmentally-friendly new materials, sustainable fashion brands, sustainable fashion e-commerce, sustainable supply chain. Environmental protection is not only a kind of consciousness, but also needs to permeate all aspects of human life. In S/S 2021, men's knitwear integrates environmental protection into the design from patterns, stitches and detail crafts. And style will be suitable for various occasions to be both environmentally-friendly and wearable. With a more direct form, men's knitwear allows consumers to accept and support the concept of sustainable fashion and environmental protection.
The New Year Plan -- Clothing Collocation for Women's Knitwear
The last winter of 2019 is coming to an end, and the 2020s will be another decade full of intelligence, curiosity and expectations. As the symbol of spring festival, auspicious vibrant red occupies an important cultural position in important festivals in China, and adds a luxurious bright color to winter. The dark grounding is helpful to highlight the lively feel of vibrant red. Metallic item is the key to the design & development for 2020. Patterns and traditional Chinese cultural elements are also important.
The Minimalist Urban -- Clothing Collocation of Women's Knitwear
With the rapid development of the society, we enjoy the fast-paced city life, feeling down-to-earth yet a little lonely. We are busy with life but eager to pursue true selves. We are social men, and also sober urban bystanders. Therefore, the minimalism becomes an important part of searching for selves and also influences clothing. The minimalism focuses on details, full of vitality, and particular about silhouette, comfort and the superior but basic texture. It is very suitable for the workplace clothing of the simple & sophisticated style.
Special Grunge -- The Silhouette Trend for Women's T-shirts
Influenced by grunge subculture, the pattern of traditional street culture is gradually overturned. Exaggerated oversized silhouette becomes normal in S/S 2021. The representative grunge printing displays the unruly attitude of T-shirts. Unconstrained sleeveless long T-shirts and offbeat reorganized long T-shirts display the free individual street fashion of the new-born generation. Lethargic straight long T-shirts hide the bottom, interpreting the rebellious and unique vigor and attitude of fashion teenagers.
Happy New Year -- The Clothing Collocation of Kidswear in The New Year
Spring Festival is a traditional Chinese festival. With the arrival of the Spring Festival, the festive jester red is very popular. Knitwear, jackets, overcoats, puffa jackets and dresses are combined with colors of Spring Festival and Christmas, together with Chinese traditional new year clothes, to bring a grand new year feeling.
Reversed Future -- S/S 2021 Theme Trend
The forecast for the S/S 2021 is based on future visions in next decades. Many visions become real with the support of technologies. And some visions become the charming future that never happened. Many contemporary art imitations of early futurism are known as retro futurism which combines retro style and technical futuristic style to bring a retro and sci-fi feeling. Flowing colors and lights can be used to strengthen the retro and sci-fi visual impact.