Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Re-creation of Multiple Layers -- The Craft Detail Trend for Womenswear
The current economic structure is being challenged by the outbreak, and the traditional structure is being overturned. Upset and anxiety also surround us. Under this influence, stock commodities become an urgent problem, and industry insiders also rethink the new operating mode. Redesign of clothing also brings new opportunities, and endows transseasonal items with new vitality. The commercial mode breaking rules awakens the sustainable cycle of fashion industry, rejuvenates stock products, and extend the sales period of out-of-season goods.
Forging Ahead -- The Silhouette Trend for Men's Jackets
With the improvement of people's living standards and consumption awareness, it has become an important trend to escape from the city and embrace nature. Currently, we have to stay at home because of the outbreak, and it's a good time to learn and recharge ourselves. And we can also know about how to travel outdoors responsibly and to be more fashionable when wearing outdoor clothing. A comfortable jacket is key to outdoors. The hooded jacket, the pullover jacket and the stand-collar jacket combine the neat cutting with rich colors, bringing more diversified design language to jackets.
Belle Époque -- Theme Design & Development for S/S 2021 Womenswear
Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.
Slight Fashion Short T-shirts -- The Silhouette Trend for Men's Knitwear
The design combines past with present, aesthetics with practicality. Recalling the classic and the slight fashion inspires the new season to comprehend men's knitwear of the fashion leisure style. And the exploration of details and crafts of ready-to-wear makes delicate and functional T-shirts more integrated into the daily life.
Cool Summer Days -- The Silhouette Trend for Boys' Shorts
As an important item in summer, shorts are indispensable for boyswear. For silhouettes, practical workwear shorts are popular; slit sports shorts are retro but chic; mock-layered shorts are athletic and street; suit shorts are serious and formal; beach shorts are full of a summer vibe. So S/S 2021 will be passionate and colorful.
Meditation and Practice -- The Fabric Trend for Women's Yoga Clothes
Comfort and renewable fabrics are increasingly important in S/S 2021. Based on adaptability, functionality will be more and more prominent. In search for optimized technology and innovation of fabrics, consumers demand for personality and sustainability. In S/S 2021, clothes for yoga and Pilates will be more durable and practical. Functional knitted items, matte quick-dry fabric and sustainable polyester fabrics are used to create leggings and base-layer, and to protect the wearer during exercise.
Charming Blue in the Street -- The Silhouette Trend for Men's Shirts
In S/S 2021, the silhouette of denim shirts is combined with popular elements to bring more novel designs and provide more choices for S/S street. The well-fitting boxy denim shirt will become a popular silhouette for denim shirts, while the loose spliced check shirt and the oversized denim shirt will dominate the silhouettes of street denim shirts. The loose western denim shirt will lead the style of denim shirts and becomes the hottest silhouette currently.
Natural and Nostalgic -- Theme Color Trend for Women's Underwear
As consumers spend more and more time online, they long for the comforts of life. This emotion can be reflected by natural style and retro color match, so natural and nostalgic tones return back. Offline shopping will draw more attention to trying-on and comfort, while the growth of online consumption will increase the attention to colors and styles. Thin straps can be added to promote consumers' purchase desire and to be good-looking. With the integration of the global market, consumers demand for more transseasonal items, and the boundary between S/S and A/W colors is gradually blurred.
Urban Bystander -- Theme Color Trend for Women's Knitwear
Some of urban females are broad-chested, roaming in the city. We are urban bystanders. We pursue comfort and simplicity, choose stylish clothing and the minimalist match, and insists on true selves.
Retro -- The Silhouette Trend for Women's Denim
In S/S 2021, denim returns back in classic styles, brings more possibilities to consumers, and creates mix & match looks. This season is dominated by classic styles, classic appearance and eco-friendly washing. Cycling shorts and distressed straight jeans are washed and well-fitting to create an urban style. Voluminous flares and high-waist loose trousers return back with the retro trend. Holes and exaggerated fringes can create a leisure and young look. The style is both daily practical and avant-garde.
Sweet Femininity -- The Silhouette Trend for Women's Blouses
In S/S 2021, influenced by sweet femininity, the young lady style emphasizes more the explicit expression of clothing. As a key item in spring and summer, the blouse will be expressed by a decorative design language. The blouse emphasizes the ethereality and femininity. Therefore, it will be waisted, crinkled, decorated and multi-layered, to fully display the femininity.
Dazzling -- The Accessory Trend for Women's Denim
Inspired by dazzling light and shadow, dazzling accessories are applied to denim styles. Referring to the Japanese avant-garde Recouture, reusing is inspired. Unsalable stock and basic styles are redesigned to cater to consumers' demand for sustainable aesthetics and make denim more and more ready-to-wear. Accessories like rhinestones, sequins and beads which are in line with handicraft theme will lead to new design challenges in denim for A/W 20/21.
Fashionable Prints -- The Pattern craft Trend for Womenswear
This is an era when Millennials and Gen Z are the main force of consumption. They use live streaming and online platforms to obtain styles and items in line with current trends. And influenced by promotion videos and social media, they have great love for fashionable styles. So designers start from youngsters' recognition of "Fashion" to create stylish items through bright-colored offset printing, divided print, print & embroidery and piecing.
Trench Coats -- The Silhouette Trend for Women's Trench Coats
In A/W 20/21, in addition to achromatic colors like black, white and grey, reddish khaki is the main color for trench coats; the burnt olive like a dried flower grows; caramel is comparatively steady. Apart from the basic silhouette, 3D sleeves and exaggerated neckline will be a hot trend to change the silhouette.
New Form of Patches -- The Craft Trend fro Kids' Denim Outerwear
In addition to complicated washing crafts, pattern, patch and applique are also important for denim. In S/S 2021, animals, IP and plants are added, so the patch can change patterns through applique, embroidery and print.
Microbeam Horizon-- The Silhouette Trend for Girls' Dresses
In S/S 2021, with the popularity of designer style and the workwear style, people will pay more attention to individual design and cutting, so the important feature of this background is the coexistence of sensibility and personality. The S/S 2021 will focus on nonchalant cutting, exaggerated hemline and outdoor sports style dresses.
Interpretation of Modern Simplicity -- The Silhouette Trend for Women's Shirts
In the quick-paced S/S 2021, consumers need to face different occasions in different identities. The classic simple shirt will return in S/S 2021. It uses simple lines, meticulous details and comfortable fabric to bring simple and wearable styles.
Function Extension -- The Silhouette Trend for Men's Functional Sweatshirts
The functional style is very popular currently. And fashion function combines fashion with function. The loose silhouette is core. Multiple pockets make the clothing layered and portable. Pocket is not only the practical structure, but also an important decoration. 3D pocket strengthens the functional feel. Drawstring and decorative lines make the clothing functional and beautiful. Detachable designs endow the sweatshirt with many clothing collocations.
Quilting -- The Silhouette Trend for Men's Business Puffa Jackets
In recent years, puffa jackets become an trendy item. The quilted puffa jacket is a hot item for business wear with its changeable quilting. Classic style is paired with featured quilting to further drive business wear to be more casual through diversified design details. Collarless lining, lapels and half-splicing will be new silhouette trends for lightweight puffas in A/W 20/21.
Retro Sports Style -- Clothing Collocation of Women's Knitwear
The past and the future blend and learn from each other. In the 1980s and 1990s when they dared to express themselves and were uneasy with the status quo, there emerged signature items, such as red-and-blue sports suits, color-blocked POLO shirts, and tight pleated tennis skirts. And the collocation rule was pairing them with a neckerchief, a hair band and high-waist jeans. The nostalgic beauty and youthful sports style display the fashion charm of that era. In the new season, women's knitwear draws color proportion inspirations from old photos, revivifies key points and representative items of retro sports, and then recreates them. Therefore, previous fashionable styles revive in modern fashion, and daily sports style is combined with fashion.
Tranquil and Comfortable -- Key Items of Women's Loungewear
In S/S 2021, as the boundary between work and life becomes more and more blurred, loungewear also becomes more exquisite. Soft touch, natural blends and sustainable organic fibers are the focus of the design. Natural blended fabrics are adopted to innovate loungewear and to ensure breathability and sustainability of the design. Natural patterns are used to enhance the attraction of jams. Soft cotton design of resort style is used to renew the night dress. Colors and printing set the keynote for bathrobes. The simple appearance and comfortable silhouette are combined with modern clothing, which is the key of core market and fashion market in loungewear.
Extreme Future -- The Protective and Functional Fabric Trend for Womenswear
In A/W 20/21, human, nature and technology have a significant impact on extreme outdoor sports. Brands are paying more attention to innovative fabrics that are both environmentally-friendly and technical. The emphasis will be on regulating temperature and superior air permeability, which is evidently reflected by nylon fabric. It is functional, practical, glossy and futuristic, so humans can better cope with changes of the environment. Ecological rainproof materials are used to create items suitable for the city and outdoors.
Warm and Soft -- The Silhouette Trend for Men's Fleece Jackets
As the environmental awareness is strengthened, big brands gradually abandon leather and fur, and fleece jackets rise. The soft fleece fabric spun by wool or artificial wool has a fine and flat surface, and keeps the air out of the fleece, so the clothing is warm. Rich styles are displayed by abandoning the monotonous design. The loose silhouette is popular, and the boxy design is also important. The function style is still hot, and interpreted by pockets and accessories. Design details and pattern crafts present the classic clothing with a brand-new appearance.
Game of Covering and Exposing -- The Key Silhouette trend for Women's Underwear
The rise of digital culture endows the past with a strong attraction, and the retro style takes root in the fashion industry, laying a comfortable foundation for innovative designs. The value and durability are always the core of knitwear. As sustainability becomes urgent, the focus of design is on delicacy instead of more. All items need to cater to our body, convenient for home and outdoors. And the item fit for various occasions will be the focus.