Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Intersubjectivity -- The Color Trend for A/W 21/22 Womenswear
The 5G technology revolution has brought subversive changes to the future life. The closer relationship between people, as well as people and objects forces people to rethink intersubjectivity. Artificial intelligence and enhanced intelligence are now on the road of collaborative integrated development, and a new era of human-computer interaction has arrived. The scientific concept of simplicity and efficiency advocated by the 5G era is similar to Bauhaus, a product of the last century's industrial age. In A/W 21/22, bright synthetic color is in response to the era of 5G technology. RGB color is generated by digital source code, and virtual code language reproduces the ombre color in high-purity that does not exist in nature. Color overlays on the program language, with electronic methods to enhance the color saturation and brightness, so that the synthetic color in A/W 21/22 will be more technical.
Avant-garde Fashionistas -- The Pattern Craft Trend for Kidswear
In the modern era of rapid development of digital technology, the exploration of digital horizon is increasingly affecting every aspect of life. Digital filter, 3D thermal pulse technology, infrared imagery, digital exposure and other technical means of image processing methods are transferred to the clothing to create avant-garde patterns. Chinese fashion patterns prevail globally. 3D illustrations and hand-drawn patterns gain wide attention with their uniqueness.
Natural Mottled Texture -- The Pattern Trend for Menswear
Tie-dyed pattern remains hot. Natural patterns can be used as the improved tie-dye. With the promotion of sustainability, denim is the first to use eco-friendly acid pickling to create mottled items. Abstract patterns are fit for various markets. In latest A/W 20/21 shows, LI-NING, FENG CHEN WANG and MSGM all apply abstract mottled textures to outerwear, knitwear and sets in terms of color, appearance and application.
Quirky Portraits -- The Pattern Craft Trend for Menswear
At present, the pandemic is spreading all over the world, and terror fills the air. Artistic expression is one of the important ways for human beings to break through fear. Retro paintings and grotesque figures are increasingly favored by designers, and the globalization of horror and sci-fi films has created many wonderful black fairy tale worlds for people. Louis Vuitton Pre-Fall 2020 series integrates horror films and sci-fi novels into its latest product promotion. The development of science and technology brings not only the positive side. Dystopia concept is gaining attention from designers, and uses changeable quirky portraits to reflect the design philosophy, which is a key pattern trend in the new season.
Recreating The Chinese Beauty -- The Craft Detail Trend for Womenswear
With the development of China's economy and technology, China's culture soft power has been improved, and fashion genes also need improvement. Elements of romanticism and classics have been subtly transformed by contemporary methods. Oriental design concepts and aesthetics will embrace essence of other civilizations, and there will be new Chinese designs in the new season.
Voluminous Architectural Aesthetics -- The Silhouette Trend for Men's Suits
Looking at the A/W 20/21 catwalks, the voluminous architectural H-line is influencing A/W 20/21 men's business leisure suits to a large extent. The H-line suit with shoulder pads and a lengthened silhouette reflects suits are developing towards the young leisure style. The wrapped plackets, wide-shoulder, double-breasted three-button and peak lapels reveal a neat architectural feeling.
Simple Letters -- The Pattern Trend for Menswear
Letter is indispensable for the fashion industry. Taking a look at A/W 20/21 shows, brands prefer to use simple designs. The combination of different fonts, redesign of letters and the change of decoration parts inject novelty, simple yet not ordinary.
Recreated Classic Art -- The Confirmation of Menswear Color Trend
Extraterrestrial Horizon is one of A/W 20/21 theme color trends released by POP in July 2019, reflecting in this chaotic era blended art has a great appeal. British designer Paul Smith brings a street feel to gentlemen in highrises, which means classic mix is a new black for businessmen's wear. Time-tested looks and mixed design give suits a street chic touch. We respect classics but not replicate theme. We recreate them with modern forms. In the four fashion weeks which just end, the art is awakened, injecting the artistic fashion into the classic quality sense.
The Free Attitude -- The Silhouette Trend for Men's Puffa Jackets
The puffa jacket presents the rich design aesthetics and conveys a brand-new free attitude with their diversified design details. In the new season, function and protection gain constant attention, which is fully explained by Anorak and the lining worn outside. Recreating the classic is also a key design direction. Either the deconstructed mid-length style or the improved MA-1 jacket keeps the classic and blends with the aesthetics of the new generation. In addition, the quilted shirt and vest also draw much attention, which proves the importance of layered match and becomes a non-negligible direction.
Extraterrestrial Horizon -- The Confirmation of Womenswear Color Trend
Extraterrestrial Horizon is one of A/W 20/21 theme color trends released by POP in July 2019. It continues the journey to probe into the unknown world from a multi-dimensional perspective. In the vast universe, humans are not alone. In 2020, 51 years after the first moon landing, human exploration of the universe has never ceased, and digital technology inspires design concepts of the remote space. Space exploration becomes a hot topic again. This new season, futurism mixes with outdoor tech to explore extraterrestrial vision in a fresh angle. Futuristic design presents a mixed palette, featuring a sports and futuristic style. Digital technology inspires design concepts from distant time and space. Colors take reference of outer planets, meteorites and interstellar light beams. Apple Green, Canary Green, Hazelnut, Vista Blue become base tones, combining with dark colors such as Andorra, French Roast and Dress Blues to keep balance, interpreting an interstellar journey where futurism meets with technology.
The Exquisite Life -- The Color Trend for A/W 21/22 Women's Overcoats
The Exquisite Life -- The Color Trend for A/W 21/22 Women's Overcoats
Urban Bystander -- Theme Design & Development for Menswear
With coffee in hand and wearing elevated business casual garments, men walk on the busy city streets. They enjoy the urban life, but are eager to integrate into the city. They appear languid, but are determined to find themselves. They are into the society, but still are calm urban bystanders.
Hand-drawn Creative Graffiti -- The Pattern Trend for Menswear
Graffiti, scattered in city corners or in details of life, is always surprising. It carries a strong style and characteristics of the times, and fully display the essence of current street culture. Letter graffiti, figure graffiti and fun graffiti all present the novel maximalist theme and show unique attitude of current youngsters, so they are applied to clothing, shoes, bags and accessories, quite popular.
Minimalism -- The Cutting Craft Trend for Women's Overcoats
Minimalism, also known as Minimal Art, emerged in the 1960s after the Second World War. Minimalism itself, leaves some space for the public to create and experience the concept of art, and allows the audience to participate in the construction of the work, and finally becomes a mental behavior without specific restrictions. The minimalist design adheres to the design concept that less is more, which is reflected by details of overcoats. In A/W 21/22, the minimalism uses the contrasting combination of buttons with plackets, changes of dart, and simple pocket changes to interpret the multifunctional details of overcoats.
Holly Green -- Color Evolution of Kidswear
Brook Green is a key color for 2020. Fresh and elegant Brook Green highlights the original color of nature, with Lime Punch to lead the far-sighted palette. It perfectly combines future development with nature.
The Fluffy Appearance -- The Silhouette Trend for Women's Puffa Jackets
Influenced by the challenge and anxiety brought by the NCP, people will attach more importance to safety, comfort and practicality of clothing. Thus clothing will also add more loose yet steady structures to meet people's demands. In A/W 21/22, puffa jackets will take on a fluffy look, with different waisted forms to show the importance of the well-fitting silhouette and accessories. Tonal set, A-line silhouette and the half-open neck will focus on the loose structure changes.
Holiday of BoBos -- Theme Design & Development for Menswear
Travel is a way for human to explore the world, to pursue freedom and adventure. BoBos start a discovery tour about holiday, with swaying sycamores and undulating waves to escape busy life. Bourgeois qualities blend with free and artistic Bohemian style for an imaginative trip. Memory flashes back and time slows down, people embrace nature to enjoy vacation.
Excited Fascination -- Theme Design & Development for S/S 2021 Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Like enchanting roses, women are attractive yet thorny. The free will, wild vitality and tough quality shine out in history, exuding the natural beauty, which contributes to a more delicate, sensual and feminine style.
Woodcut · Dior -- The Pattern Trend for Womenswear
The unique taste of engraving and wood endows woodcut with independent artistic value and status in Chinese and foreign art history. Woodcut has visual plane aesthetics and pure beauty. It also has the intermittent process of artistic expression, the sum of artistic results, the aesthetics of print art. For professionals, the woodcut has a unique feeling and vibe compared with other painting types. With the help of modern technique and theme, woodcut adds an elegant feel to fashion brands.
Key Items -- The Trend for Men's Sportswear
In A/W 20/21, men's sports items feature the minimalism and functional details. The extreme simplicity displays the "less is more" wearing experience. Due to the rapid deterioration of the climate and environment, items in this season aim to save social resources and encourage consumers to support sustainable development. The item explores the improved design of outdoor styles, and focuses on durability and transseasonal wearing. The function of fabric needs improvement to adapt to flexible cutting and strengthen the recycle value. Besides, the layered match is also a key design point for outdoor styles.
The Collision of Western and Chinese Elements -- The Pattern Trend for Womenswear
Since Chen Caixia founded Shiatzy Chen in 1971, she has always insisted on the Chinese style, even in the era when the public pursued European and American trends. In A/W 2021 show, Shiatzy Chen deconstructs and reorganizes the traditional Chinese elements and western traditional objects, displaying the traditional culture in a young way.
Florals -- The Pattern Craft Trend for Womenswear
With the awakening of women's self-consciousness and accumulating wealth on their own, women's social status changes silently. Therefore, we can fully perceive the softness and hardness, vulnerability and strength, curiosity and exploration of modern women. Floral implies the self-expression of females, so different crafts of florals will be widely applied to clothing and accessories. The floral is mostly combined with padded embroidery.
Exotic Nostalgic Holiday -- The Fabric Trend for Womenswear Cotton and Linen
The return of the 1970s Bohemian style drives the popularity of the lifestyle which is close to nature. Exploring the folkloric style is the theme of high summer. Catering to Holiday of BoBos, sustainable development is the necessary condition of fabric choice. Organic plant fabrics like linen, hemp fibers and organic cotton become the focus of environmentally-friendly fabrics.