The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

The tranquil yet lively hue of Mellow Green is essential for A/W 23/24, which reveals the warm shines to relieve pressure. It brings us energy and carries a retro and modern tonality. This bright, clean and fresh green is healing and soothing.

The silhouette trend for women’s overcoat pays more attention to the details on waists, shoulders, sleeves, hems and the whole body in A/W 23/24. Diversified styles try to express the characteristic of wearer. Clean and neat tailoring better meets the appetite of different groups of people.

Gentle Minimalism is an outstanding style for overcoat in A/W 23/24. With fluidly tailored outlines, comfy and practical overcoats are more important in the market. The silhouette changes on sleeves, shoulders and necklines are the key to minimalist overcoats. Softer and high-quality materials are more recommended.

Modern Deconstruction -- The Design Development of Women's Overcoat

Coat is the most classic item. We can see smart changes in details. This report will introduce you the design points of women's coat in 2023/24.

The complexity of material and technique leads to the higher cost of design development in Autumn/Winter. Based on the actual demands, POP Fashion digs into fashion weeks and presale products on a world scale to figure out the most investment-worthy fabrics.

Down jacket is the staple in Fall/Winter 23/24. Fashionable silhouettes and practical details are added for redefinition and upgradation, which ensures the versatility and meets all the occasions in fall and winter. The silhouette of baseball jacket has been a new fashion trend. Crop continues the popularity and weakens the bloated silhouette of down jacket. The silhouettes of overcoat and jacket are also borrowed to down jackets for practical and modern looks.

Designers keep their eyes on the nature world. Stylish animal textures and the use of neutrals maximize the practicality and show natural power. Sexy snake skin offers the charm of wildness. Cow spots, zebra stripes and leopard spots are wild and fashionable.

Brightness and darkness, movement and stillness, kindness and evilness...In the world of duality, contrast and coexistence seem to have a clear boundary in between, but actually, they show interdependence. Even the most common stuff in our daily lives can be redesigned and reconstructed to be dazzling. Let’s find inspirations and visual impacts from the works of George Condo, Adam Lister, Danielle Rovetti, John Battalgazi, Nathan Sawaya and Erik Jensen.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

This report collects overcoat news from luxury houses in the recent months, including color application, inspirations, and silhouette designs.

Flame Orange is the core color for A/W 22/23. Inspired by the campaign of Bottega Veneta, auspicious orange was joined by a green hue to present a festive mood. The use on lustrous leather, mohair knit, and soft blend reflects delicate and luxurious textures. Knitwear, leather coat, and overcoat are the products to watch.

Retro Time conveys the spiritual expression of Gen Z consumers' nostalgic emotions and awakens the memory of the golden age via scene replays. Discovering the oasis that we desire for, an escapist journey is started in the high summer. With the use of joyous tones, new elements are joined by the old to present a retro vacation style. Retro Time hopes to create a relaxing and carefree mini-vacation atmosphere for the busy teenagers in city. A self-healing summer rhapsody reminds us of the passion and romance in summer, and re-interprets the highlights of that classic, golden age.

The core color in A/W 22/23, Mellow Yellow is sourced from the natural world. Inspired by chalky minerals, cotton-linen, and soft chiffon, the hue of Mellow Yellow accents the textures and exudes an understated yet high-class quality. Suitable fabrics: leather, worsted, woolen Relevant for: knitwear, leather coat, overcoat

Metaverse is a society under constant evolutions. The rise of virtual digital clothing leads to the innovation and revolution of fabrics. The consumer groups of Metaverse are the Gen Z and Generation Alpha who love luxurious streetwear. Driven by the styles as virtual interaction, futuristic technology, NFT, avant-garde streetwear, and smart business, designers bring suiting, digital knits, PU leather, patented leather, and metallic luster to the forefront of menswear. Focusing on visual effects and fun performance, the thematic fabrics of Metaverse are mainly applied to produce coordinates, trench coats, shirts, pullovers, and leggings.

The key color in A/W 22/23 – Golden Nugget is sourced from the nuggets in the winter sunshine. This warm and casual hue uplifts the moods and soothes people’s mind. Try wools, worsteds, and knits to develop overcoats, suits, long jackets, knitwear, and trousers, injecting warmth into the winter.

To celebrate the lunar new year and attract Chinese consumers, top-class brands have released their capsules for the Year of Tiger. This report collects the creativity and ideas from designers all over the world to inspire the design development of tigers.

The battle between science and mystery will continue for good in the natural world. Close your physical eyes and open your mind. Dark tones, abstract layout, and mysterious religion constitute paintings in an unknown and horrible domain. Let’s feel the mysterious atmosphere from the works of Inka Essenhigh, Rita Maikova, Gulam Rasool Santosh, Georgia O’Keeffe, Alvin Lee, and Josiah Ellner.

Patchwork is an important craft for clothing. Different parts are spliced together to enrich the garments and show modularity. This report will demonstrate the diversity of patchwork.