Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Avant-garde Fashionistas -- The Pattern Craft Trend for Kidswear
In the modern era of rapid development of digital technology, the exploration of digital horizon is increasingly affecting every aspect of life. Digital filter, 3D thermal pulse technology, infrared imagery, digital exposure and other technical means of image processing methods are transferred to the clothing to create avant-garde patterns. Chinese fashion patterns prevail globally. 3D illustrations and hand-drawn patterns gain wide attention with their uniqueness.
Enjoying The Life -- Theme Design & Development for Women's Underwear
Under the background of excessive consumption and environmental crisis, sustainability has become an inevitable trend. With women's pursuit of freedom, underwear will pay more attention to the light unconstrained feeling, as well as the chic feel. Natural soft fabrics like bamboo fiber and nontoxic dyestuff satisfy consumers' demand for comfort and health. The defect color and texture create soft and highly elastic underwear. Dyestuff is penetrated into the fabric to create different natural patterns, renewing natural floral prints and embroidery. The silhouette and color bring a nostalgic appearance for underwear. Lace is added to make details and styles popular with more consumers.
Rebirth of Classics -- The Silhouette Trend for Men's Polo Shirts
Originally Polo shirts were worn by aristocrats when they played Polo. Later, the Polo style was applied to other sportswear and even casual wear, so it was also called as golf shirts or tennis shirts. It was tennis player Rene Lacoste who really came up with the modern polo shirt. He launched his own polo shirt brand, Lacoste, in 1933. In 1971, tennis player Ralph Lauren introduced Polo Ralph Lauren, a casual product line, and used the Polo logo. For the next 20 years Polo flourished, beating out Lacoste to become the iconic Polo shirt brand. Nowadays, Polo shirts are suitable for a wide range of occasions. In S/S 2021, Polo shirts take on a young and fashionable new business style in terms of collar change, different materials, colors and patterns on the collar.
Natural Mottled Texture -- The Pattern Trend for Menswear
Tie-dyed pattern remains hot. Natural patterns can be used as the improved tie-dye. With the promotion of sustainability, denim is the first to use eco-friendly acid pickling to create mottled items. Abstract patterns are fit for various markets. In latest A/W 20/21 shows, LI-NING, FENG CHEN WANG and MSGM all apply abstract mottled textures to outerwear, knitwear and sets in terms of color, appearance and application.
Quirky Portraits -- The Pattern Craft Trend for Menswear
At present, the pandemic is spreading all over the world, and terror fills the air. Artistic expression is one of the important ways for human beings to break through fear. Retro paintings and grotesque figures are increasingly favored by designers, and the globalization of horror and sci-fi films has created many wonderful black fairy tale worlds for people. Louis Vuitton Pre-Fall 2020 series integrates horror films and sci-fi novels into its latest product promotion. The development of science and technology brings not only the positive side. Dystopia concept is gaining attention from designers, and uses changeable quirky portraits to reflect the design philosophy, which is a key pattern trend in the new season.
Blossom Season -- The Craft Trend for Women's Wedding Dress
Spring is the season of flowers. The combination of flowers with the wedding dress is the icing on the cake. Floral has been applied to wedding dress for a long time. Nowadays, floral patterns get innovated. New crafts and new materials are also added.
Simple Letters -- The Pattern Trend for Menswear
Letter is indispensable for the fashion industry. Taking a look at A/W 20/21 shows, brands prefer to use simple designs. The combination of different fonts, redesign of letters and the change of decoration parts inject novelty, simple yet not ordinary.
Arcade Pixel Age -- The Pattern Trend for Womenswear
The post-80s and post-90s are the group who first contact and become the most enthusiastic about arcade games. In 1971, the world's first arcade was born in a computer laboratory in the United States, originating in bars. With a history of 38 years, arcade game is the oldest video game. Although arcade games fade in the rapidly changes of video games, their grainy pixel images dominate the childhood memories of those born in the 1980s and 1990s.
New Use of Elements -- The Pattern Trend for Men's Knitwear
Innovative design and use of elements will bring direct benefit and influence to fashion. Patches, letters and objects are combined with different elements and color contrast in big brands, leading the fashion trend of various patterns in men's knitwear market.
Simplified Classic Elements -- The Pattern Trend for Girls' Knitwear
With the popularity of minimalism, more and more neutral patterns emerge in girls' knitwear. Simple patterns can bring a fresh and lovely style. Classic animals, florals, letters and geometrics are deconstructed or magnified, becoming more like adults' wear. Thus this kind of patterns is more suitable the parent-child series.
Hand-drawn Creative Graffiti -- The Pattern Trend for Menswear
Graffiti, scattered in city corners or in details of life, is always surprising. It carries a strong style and characteristics of the times, and fully display the essence of current street culture. Letter graffiti, figure graffiti and fun graffiti all present the novel maximalist theme and show unique attitude of current youngsters, so they are applied to clothing, shoes, bags and accessories, quite popular.
Excited Fascination -- Theme Design & Development for S/S 2021 Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Like enchanting roses, women are attractive yet thorny. The free will, wild vitality and tough quality shine out in history, exuding the natural beauty, which contributes to a more delicate, sensual and feminine style.
Woodcut · Dior -- The Pattern Trend for Womenswear
The unique taste of engraving and wood endows woodcut with independent artistic value and status in Chinese and foreign art history. Woodcut has visual plane aesthetics and pure beauty. It also has the intermittent process of artistic expression, the sum of artistic results, the aesthetics of print art. For professionals, the woodcut has a unique feeling and vibe compared with other painting types. With the help of modern technique and theme, woodcut adds an elegant feel to fashion brands.
Return of Exquisite Set -- The Silhouette Trend for Women's Knitwear
In Pre-Fall 2021, different from emphasizing comfort in previous seasons, the knitted set returns back with a refined and fine style. Influenced by the surrealism, design elements blended with knitted items in the 1930s, so the elegant and individual set appeared at that time. Although the knitwear set is simple, it well combines female elegance with independence. In Pre-Fall 2021, the knitwear set will pay more attention to the well-fitting lines. The comfortable and elastic knitted panel makes the style waisted and inclusive. The smartly used melange yarns and redesigned classic patterns renew and rejuvenate the retro knitwear set, and create refined, simple and modern sets.
Everlasting Paisley -- The Pattern Trend for Menswear
Paisley pattern has a long history. It originates in ancient Babylon and flourishes in Persia and India. It is said to come from the leaves of The Tree of Life in Hinduism, which is Bodhi leaf or the date leaf. This iconic pattern, with its hidden messages and foggy symbolism, has come a long way. It travels from east to west along the Silk Road, decorates the headbands of cowboys and cyclists, and is accepted by 19th-century Bohemia. Then it gets more famous thanks to the Beatles, and becomes the symbol of rock and roll.
The Shining New Season -- The Craft Trend for Women's Gowns
With the impact of the timeliness of life, modern gowns get rid of the traditional rigorous and voluminous design, and become more fashionable and personalized. Due to the restriction on silhouettes, decorations are quite significant. In A/W 20/21, sequins return back as the key decoration to brighten the whole winter.
Unique Romance -- The Pattern Trend for Menswear
There is no shortage of romance in Paris. Along with the song, the A/W 20/21 collection of Valentino menswear kicks off. The brand brings the romance of women to the menswear. Flower images by Dutch photography group Inez & Vinoodh appear in large-scale on the clothing. Designer Piccioli says: "Life needs emotions. Over the past two decades, men have changed more rapidly due to changes in women's social roles and work methods."
Caring for the Earth – Pattern Trend
The earth is the only home of human beings. Only when the natural environment is in a harmonious state of ecological balance, can the future of human beings be optimistic. In recent years, the frequent natural disasters, the melting of glaciers and the gradual extinction of species show that it is extremely urgent to protect the ecological balance of the earth. The outbreak of NCP also exposes many hidden problems. Therefore, we must maintain the diversity of species and work together to protect our planet.
Jungle Games -- The Pattern Craft Trend for Womenswear
Sustainability drives us to pay more attention to the relationship between human and nature. With a theme of animals in nature, different crafts are used to depict the beautiful scenes of animals galloping freely in the nature. Animals are applied to clothing in the way of placement positioning embroidery. Rich color changes and stitch changes make the pattern more vivid.
Patterns Under the Plague -- The Pattern Trend for All Genders
The outbreak is spreading, and all Chinese people are making efforts. After the outbreak, people may have different life philosophy, and may focus more on health and nature. So there will be a new pattern trend. Many designers and illustrators also create works about moments of the plague.
Awakening Vitality -- Clothing Collocation of Girls' T-shirts
The Australian fire, which has been burning for more than half a year, and the outbreak of NCP have brought pressure from nature. We are anxious and longing for healing things in the new season, like the blooming flowers, lovely animals, desire for a healthy lifestyle and retrospection on nature. And they will become prints, patterns, doodled letters to heal us.
Worship Nature and Revere Wild Creatures -- The Pattern Trend for Womenswear
Driven by desire, human beings have never stopped harming wild animals and nature. At the beginning of 2020, the earth delivers a serial blow to mankind. The Australian fire, which has been burning for nearly half a year, has turned the country into a purgatory, killing nearly 500 million animals and almost wiping out endangered species. The ensuing outbreak of NCP caused by wildlife trafficking, has caused panic and shortage of goods. Many people have lost their precious lives for this and Chinese economy has been hit heavily. We are more eager to restore the vitality of nature and protect wild animals. To respect nature and wild life is to protect ourselves.