Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Visions -- The Design Development of Womenswear
In the post-epidemic era, the entire world is waiting for the awakening of design concept in China. Cultural confidence and consumption upgradation inject powerful aesthetic energy, which leads to the birth of a healthy, positive and sustainable design ecology. Wabi-sabi aesthetics neglect the current consumerism. Every ancient, shabby and even destroyed thing has it own story. We should empty and purify our souls to accept and watch this world from a new perspective.
The Protection of Head and Neck -- The Detail Trend for Women's Outerwear
Thermal and protective functional details are essential for the overcoat and outerwear in A/W. Both practical and functional protective details are loved by urban women. The application and design of drawstring and neck tab are important. Adjustable details can improve the practicality and protection, which easily suits the temperature indoor and outdoor. Hood, scarf and extra high stand collar decorate the clothing and warm the urban commuting.
Warm Protection -- The Silhouette Trend for Knit Scarf
A/W 22/23 scarf pays attention to underlining the 3D effect. Colorful jacquard scarf with extravagant letters and label is functional and fashionable; long scarf is decorated by sequins to present asymmetry and break the convention; 3D flowers woven by different stitching increase the girly gentleness; shawl scarf is thermal and fashionable; scarf is evolved into wearable attachment; multiple stitching skills are combined; different fabrics are spliced and mixed; hooded scarf; besides, 3D lovely scarf is also recommended.
Structure Extension -- The Detail Craft Trend for Women's Puffa Jacket
The image of puffa jacket has changed because of the promotion of Moncler Genius project, the crossover collaborations of high-end puffa brands like Canada Goose, and the rising trend of outdoor sports. A/W 22/23 items use stitched reorganization, detachable hemline and shoulder slit to increase the versatility. Besides, protective scarf, 3D workwear pocket and practical buckle loop break the visual monotony of basic styles.
Variable Flower -- The Pattern Trend for Womenswear
Flower pattern is an essential element for pattern design. This report will demonstrate how to make flower design suitable for various styles through the introduction of bowknot&flower, geometric flower, scarf pattern, realistic large flower and hydrotropic floral embroidery.
Another Dimension -- The Silhouette Trend for JK Style Womenswear
Post-2000 Interest Report released by Tencent shows that three hottest topics are JK uniforms, Hanfu and Lolita dress. Those who love 2D works have grown up, and that's why JK uniforms prevail in China. Consumers of 2D garments are increasing year by year, according to the 2019-2020 China's 2D Clothing Consumer Market Analysis Report released by ITJUZI. The number of users reaches 340 million in 2019 and is expected to reach 387 million in 2020. These consumers grow up with comics, animations and games, so they are willing to pay for 2D garments. Besides, JK uniforms frequently appear in Chinese variety shows, TV works and so on. Influenced by all that, there are more JK uniform enthusiasts. JK (Joshi Koukousei) uniforms for girls are inspired by Japanese high school uniforms, with two types of sailor suit and western style suit. Western style suit features a western coat paring with a waistcoat or a preppy sweater, with a bowtie or a rope on shirts. However, sailor suit is more complicated. Its collar can be divided into four kinds, Sapporo style, Kanto style, Kansai style and Nagoya style. And the Kanto style is the most common one. Sailor suit normally features a cropped top and boxy cutting. Decorations of the collar include triangular scarf, necktie, bowtie, and rope. According to pleats, there are front accordion pleated skirts, boxy pleated skirts and boxy pleated skirts.
Diversified Fashion -- The Comprehensive Analysis of Trends for Silk Scarves
Modern silk scarves began in northern Europe or northern France, and were used only to prevent from coldness. In the mid-16th century, they developed into decorative accessories with changing materials. Silhouettes include diamond kerchiefs, long neckerchiefs, narrow neckerchiefs, and big kerchiefs. They can be hair bands, decorative belts and paired with hats or bags. New fashionable patterns interpret the changeable fashion.
Key Words for S/S 2022 Womenswear Detail Trend
In modern times, working from home and video meetings draw the visual focus on the top half of the body, so designs for the above-the-keyboard dressing increase. In S/S 2022, detail are less but better, such as high slits, scarf hems, front wrapping, geometric cutouts and other simple but various details. The series of reports about S/S 2022 key words will continue.
Knitted Accessories -- The Comprehensive Analysis of Accessories
Accessories play an increasingly important role in clothing collocation. Brand effect keeps influencing consumers' purchase. "Less is more" still holds true in clothing. People will pay more attention to the utility of products, and durability and multi-occasion will affect their shopping.
Diverse Renewal -- The Craft Detail Trend for Menswear
Design techniques incline to be diversified. Reversed designs are bold and edgy. Transferred plackets break the limit of traditional thinking. Necktie and silk scarf blur the boundary between refined style and leisure style. Stacked volume is standout. Deconstruction on trousers continues to S/S 2021, and gets renewed by material, color and detail.
British Afternoon Tea -- The Pattern Trend for Womenswear
In the mid-17th century, the concept of afternoon tea first appeared in England. Started by Anna Maria Russell (the seventh Duchess of Bedford), it soon became a social trend. At present, British afternoon tea is popular worldwide. It is not just a cooking culture, but also the epitome of aesthetics. Exquisite refreshments, refined tea set and comfortable decoration, has been used and improved by modern people.
Leading New Fashion -- The Craft Trend for Womenswear Collar
For styles, neck details are of vital importance. In addition to comfort, practicality and decorativeness are combined. Exquisite neckline displays elegant female charm of mature ladies. In A/W 21/22, we recommend varied scarf collar, changes of necktie, ethereal wrapped neck, narrow strap, release of neckline, contrast spliced collar, cape collar and detachable collar rab.
Natural and Sustainable -- The Trend for Women's Core Accessories
Consumers get used to increased time spent at home, so the demand for comfort and minimalism strengthens the importance of core items. Designs develop toward durability and multi-occasion application. Soft accessories will shine brightly after the pandemic.
Love & Accessory -- The Trend for Women's Accessories
After the pandemic, design will focus on providing solutions or emphasizing lifestyle changes, and cater to utility concept by versatility, and pay attention to accessories of the upper body. Practicality and versatility will be the key to creating fashionable items. Adaptive designs will prevail after the pandemic.
Re-created Classics -- The Fabric Trend for Womenswear Accessory
Fabric and detail of accessories are deeply influenced by fashion trends and decorative designs. Designer brands also interpret classic accessories through brand-new techniques. They focus on elegant feminine details, including traditional and avant-garde elements. Comfortable plush and individual quilted fabric create items fit for the extreme weather.
Shining Brightly -- The Pattern Trend for Knitted Scarves
Under the trend that clothing advocates minimalism and feminism, the maximalist aesthetics will find a breakthrough in apparel category of small proportion. According to related data, the economic slowdown and the rising of living cost have not affected young people's consumption enthusiasm, and cosmetics and culture and art products are selling well. This is the "the lipstick effect". (Please check details in Fetish Young Women -- The Accessory Trend for Women's Socks) As a functional accessory in cold season, accessories can be matched with garments, and optimize the consumption experience. In A/W 21/22, maximalist patterns will add novelty to scarves, socks and gloves, and the de-branding high-quality products will be favored by pragmatist.
Warm Winter- The Color Trend for Women's Scarves
The classic and traditional beauty comforts hearts cherishing things. Currently, a classic and superior scarf is warm and healing. The scarf is also a decoration for winter looks. In A/W 20/21, dazzling bright colors refresh clothing and accessories. Lively color tones are the basic color palette, and versatile.
Silky CD -- Pattern Trend for Women's Scarves
Scarves are indispensable for fashion styling. Statement patterns, soft and delicate textures are unconventional and attractive. For a decorative and artistic effect, pattern plays a key role.
Silky Scarf -- 2020 S/S Decoration for Women's Knitwear
Silky scarves of this season emphasize a French style and a mix-and-match aesthetic. Brands like Balenciaga, MSGM, Versace and Burberry combine cozy knitwear with modern decoration.
Neat & Smart -- 19/20 A/W Silhouette Trend for Women's Overcoat
Overcoats are key items in autumn and winter. This season, simple silhouettes are key, focusing on the waist and layered design. X line, double layer, scarf and broad shoulder personify coats.
Distinctive Neck & Collar -- 19/20 A/W Silhouette Trend for Women's Overcoat
Overcoat is a hot fashion item in autumn and winter, varying in silhouettes. Collar and neck design are updated in this season. Overcoats can apply hood, scarf collar, square collar, widened neck or V neck to create stylish looks.
19/20 A/W Pattern for Womenswear -- Colorful Stripes
Simple yet elegant stripes hit catwalks, streets and trunk shows. Designers play with diverse stripes. Rainbow effects enliven A/W garments, while geometric piecing adds vibrancy. Colorful stripes modernize womenswear.
19/20 A/W Pattern for Womenswear -- Power of Letters
Retro styles of late 1990s and 2000s make a comeback with a strong statement. This season, letters are frequently seen at renowned brands like Valentino. Layered words give a vintage twist. Letters are irregularly arranged on garments to add interest and visual impacts.
19/20 A/W Pattern for Womenswear -- Dot
Dots and spots show new trends in A/W 19/20. Lines made up of spots and background dots add depth and charm to traditional prints, while irregularly scattered and layered spots bring vividness. Hand-painted dots nod to the commercial success of micro pattern, and hidden kitsch motifs update this staple. Small-scale, busy repeats are key. For mature styles, limit colors and scale down further.