Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Parent-child Dressing Chinese Style Folk Style Middle East Style Russian Style
Rebirth of Classics -- The Silhouette Trend for Men's Polo Shirts
Originally Polo shirts were worn by aristocrats when they played Polo. Later, the Polo style was applied to other sportswear and even casual wear, so it was also called as golf shirts or tennis shirts. It was tennis player Rene Lacoste who really came up with the modern polo shirt. He launched his own polo shirt brand, Lacoste, in 1933. In 1971, tennis player Ralph Lauren introduced Polo Ralph Lauren, a casual product line, and used the Polo logo. For the next 20 years Polo flourished, beating out Lacoste to become the iconic Polo shirt brand. Nowadays, Polo shirts are suitable for a wide range of occasions. In S/S 2021, Polo shirts take on a young and fashionable new business style in terms of collar change, different materials, colors and patterns on the collar.
The Free Attitude -- The Silhouette Trend for Men's Puffa Jackets
The puffa jacket presents the rich design aesthetics and conveys a brand-new free attitude with their diversified design details. In the new season, function and protection gain constant attention, which is fully explained by Anorak and the lining worn outside. Recreating the classic is also a key design direction. Either the deconstructed mid-length style or the improved MA-1 jacket keeps the classic and blends with the aesthetics of the new generation. In addition, the quilted shirt and vest also draw much attention, which proves the importance of layered match and becomes a non-negligible direction.
Extraterrestrial Horizon -- The Confirmation of Womenswear Color Trend
Extraterrestrial Horizon is one of A/W 20/21 theme color trends released by POP in July 2019. It continues the journey to probe into the unknown world from a multi-dimensional perspective. In the vast universe, humans are not alone. In 2020, 51 years after the first moon landing, human exploration of the universe has never ceased, and digital technology inspires design concepts of the remote space. Space exploration becomes a hot topic again. This new season, futurism mixes with outdoor tech to explore extraterrestrial vision in a fresh angle. Futuristic design presents a mixed palette, featuring a sports and futuristic style. Digital technology inspires design concepts from distant time and space. Colors take reference of outer planets, meteorites and interstellar light beams. Apple Green, Canary Green, Hazelnut, Vista Blue become base tones, combining with dark colors such as Andorra, French Roast and Dress Blues to keep balance, interpreting an interstellar journey where futurism meets with technology.
Holiday of BoBos -- Theme Design & Development for Menswear
Travel is a way for human to explore the world, to pursue freedom and adventure. BoBos start a discovery tour about holiday, with swaying sycamores and undulating waves to escape busy life. Bourgeois qualities blend with free and artistic Bohemian style for an imaginative trip. Memory flashes back and time slows down, people embrace nature to enjoy vacation.
Exotic Nostalgic Holiday -- The Fabric Trend for Womenswear Cotton and Linen
The return of the 1970s Bohemian style drives the popularity of the lifestyle which is close to nature. Exploring the folkloric style is the theme of high summer. Catering to Holiday of BoBos, sustainable development is the necessary condition of fabric choice. Organic plant fabrics like linen, hemp fibers and organic cotton become the focus of environmentally-friendly fabrics.
Mixed Materials -- The Splicing Craft Trend for Men's Knitwear
Splicing is the key craft of knitwear design. Splicing with other materials enriches the change of silhouette, detail and color. Consumers also like the impact brought by mixed materials. Due to the blurred boundary between business and daily, here we analyze from the slight business style. Functional collar, cuffs and pockets are hot. Suede and textural knitwear are spliced, quite novel. The splicing of knitwear with shirt and sweatshirt is also non-negligible.
H+ -- The Confirmation of Womenswear Color Trend
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. Survival, need and extreme desire for self-expression are driving humans to adapt to the next phrase of evolution, and transhumanism (H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average humans in terms of intelligence, longevity and immunity would rise. Peacock green and cactus flower are main colors, with summer green, brilliant blue, orange.com and tap shoe to create a surreal futuristic feeling.
Fashionable Postures -- Clothing Collocation for Womenswear
Influenced by feminine power, street fashion also integrates these elements into womenswear. In A/W 21/22, more luxurious elements and sportif elements will be blended. Mixed elements and unconventional design allow haute couture to blend with street culture. The mix & match of retro elements with high-waist will be the main trend of the street style in this season. Shirt and suit collocation will emphasize the light business style elements and practicality. And designs accentuating femininity such as high-waist enhance the feminine feel of street style.
Collar -- The Craft Trend for Women's Knitwear
The knitwear design is getting more and more ready-to-wear. Many details of knitwear need to consider the match with other items. Thus collar design is an important design direction. This report aims at commute styles of the simple & sophisticated style, and concludes collar changes like shirt collar, mock-neck, bow tie and accessory. It also makes key analysis of collar types, style silhouettes and match.
Landscape Protection -- The Confirmation of Womenswear Color Trend
Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.
Jungle Games -- The Pattern Craft Trend for Womenswear
Sustainability drives us to pay more attention to the relationship between human and nature. With a theme of animals in nature, different crafts are used to depict the beautiful scenes of animals galloping freely in the nature. Animals are applied to clothing in the way of placement positioning embroidery. Rich color changes and stitch changes make the pattern more vivid.
Multi-piece Match -- Clothing Collocation of Womenswear
Influenced by the changeable, diversified, panic and anxious environment, the multi-piece match emphasizes the layered sense. Disorder and irregularity are impacting the traditional mode. The mix & match of multi-piece match enrich the layer change and express the wearer's pursuit of individuality. Thus it will be an important trend in the future.
Pragmatism -- The Silhouette Trend for Women's Shirts
The textile industry enters a temporary downturn due to the outbreak. Material manufacturers, brands, wholesalers hope to relieve financial through new media or live streaming. Rational consumers are growing, and practical items will become more popular. After the outbreak, consumers will favor the simple and basic items. The shirt is the representative of pragmatism, and "transboundary item" is the new design concept. So consumers will choose simple and basic styles.
Spring Blossoms - Theme Color Trend for Womenswear
At the beginning of 2020, we are seemingly surrounded by bad things, like the outbreak and the earthquake. Anxiety, panic and sadness are overwhelming. We want hope, want to be healed, and want to embrace the fresh air. What we are going through endows pastel colors with more responsibilities. Soft pink tones, sunshine yellow tones and green tones are powerful, endowing pastel colors with a new definition. When spring is in the air and blossoms are everywhere, everything will be alright.
Belle Époque -- Theme Design & Development for S/S 2021 Womenswear
Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.
Durable Clothing| Soft and Retro Ecology -- The Fabric Trend for Women's Denim
Denim is getting increasingly popular. And the cinematic aesthetics of Once Upon A Time In Hollywood has inspired emphasis on durable denim look. Catering to the revival of retro style, in S/S 2021, designers adhere to the nonchalant and sincere attitudes of the late 1970s and 1980s, use the retro keynote to add novel elements to unsalable and recycled denim, apply primitive elements to enhance the indigo denim texture, and utilize the improvement of laser and ozone to display the denim charm of natural original ecology and to bring close to the aesthetic perception of the natural environment. Reactive dyed denim, soft denim and eco-friendly denim jacquard are integrated with soft practical style, adding modern elegance and enduring vitality to new femininity.
Charming Blue in the Street -- The Silhouette Trend for Men's Shirts
In S/S 2021, the silhouette of denim shirts is combined with popular elements to bring more novel designs and provide more choices for S/S street. The well-fitting boxy denim shirt will become a popular silhouette for denim shirts, while the loose spliced check shirt and the oversized denim shirt will dominate the silhouettes of street denim shirts. The loose western denim shirt will lead the style of denim shirts and becomes the hottest silhouette currently.
The Maximalist -- Clothing Collocation of The Young Lady Style
Influenced by the restoration of art, the young lady style for S/S 2021 brings decorations and the voluminous feel back to the public view. Retro Victorian, Baroque and Rococo aesthetics gets rid of seriousness and dullness, and appear in clothing playfully and ethereally. Influenced by this style, the young lady style pays attention to the decorativeness and richness, and uses the maximalist aesthetics to create more good-looking clothing collocation.
Interpretation of Modern Simplicity -- The Silhouette Trend for Women's Shirts
In the quick-paced S/S 2021, consumers need to face different occasions in different identities. The classic simple shirt will return in S/S 2021. It uses simple lines, meticulous details and comfortable fabric to bring simple and wearable styles.
Retro Sports Style -- Clothing Collocation of Women's Knitwear
The past and the future blend and learn from each other. In the 1980s and 1990s when they dared to express themselves and were uneasy with the status quo, there emerged signature items, such as red-and-blue sports suits, color-blocked POLO shirts, and tight pleated tennis skirts. And the collocation rule was pairing them with a neckerchief, a hair band and high-waist jeans. The nostalgic beauty and youthful sports style display the fashion charm of that era. In the new season, women's knitwear draws color proportion inspirations from old photos, revivifies key points and representative items of retro sports, and then recreates them. Therefore, previous fashionable styles revive in modern fashion, and daily sports style is combined with fashion.
Modern Royal Court -- The Sleeve Detail Trend for S/S 2021
The royal court style is still popular. Puff sleeves and gigot sleeve become the key element for S/S 2020 catwalks. And the elegant royal court style will be integrated with more modern elements in S/S 2021, such as accordion press-pleating and the elastic band. Modern crafts are combined with the classic silhouette, creating a subtle balance and a girl image of modern royal court style.
The New Interpretation of Conventional Workwear -- The Silhouette Trend for Women's Leather
First seen in the mid-18th century as protective clothing for work, workwear is made of durable fabrics with pockets designed to hold tools. With the development of times and the change of working environment, the workwear fabric has become lighter and thinner, and other styles like shirt outerwear have also appeared one after another. Workwear is equipped with a strong neutral style and simple looks. It is dedicated to utility and less decorations, which conforms with current trend of the minimalism and comfortable life. It is versatile and suitable for various occasions.
Renewal of The Classic -- The Fabric Trend for Men's Business Leisure Shirts
In A/W 20/21, business leisure fabric retains the conventional quality sense and upgrades the new touch. The classic is recreated by mixed and creative designs. Functional sheer and renewed crinkles strengthen the artistic effect and endows the conventional business shirt fabric with vitality. Nostalgia gossamer revives the retro luxury. As the pioneer of the retro fashion, corduroy and luxurious satin fabric are full of a retro feel and applied to shirts, fully displaying the charm.
Retro Aesthetics -- The Collar Detail Trend for S/S 2021
The return of the retro style drives the elegance of the last century to bring new inspirations. Elements of the classical court style have been a source of inspiration for many designers. Collar becomes the key detail for women. The focus shifts from sleeves and cuffs to collar and neckline. Those retro and fashionable elements like ruff and rabat are redefined by the modern time, and come back in a brand-new look.