The wide use of eye-catching and heavy-industry techniques makes streetwear luxury. Metallic beads and rhinestones take the center stage. Texts, letters and patterns are all presented by rhinestones. Beads and bead tubes are combined with exquisite embroidery skills. Besides, delicate embroideries and rubber prints team up with beads and rhinestones to show multi-layered visual effects.

Big names as Kenzo and MSGM repeat the brand logo in different colors to form colorful codes. The characters extending toward different directions present a brand-new visual effect. Such patterns are suitable for the all-over printing on knits and puffers. This report focuses on the recommended characters of sweatshirts, fashion suits and puffa jackets. Colorful codes, chic graffiti, twisted characters and 3D characters are the main directions.

Sweatshirt is an important separate for casual outfits in Fall/Winter. This report digs into the popular contents in the new season. Sleek crop, medium neck H-line, loose-fit V-neck, oversize, tightened cocoon and deconstructed straight are the six most recommended silhouettes.

Versatile letters, short-sleeved outer layer, stripes, neckline details, stitched textures and warm fuzz are the developing directions for knitted sweatshirts. Letters and stripes continue and even optimize the classics. The fine stitched textures require high-quality yarns. Besides, the fuzzy yarns create a deeper Fall/Winter atmosphere.

The end of global lockdown and the return of sport games and outdoor events lead to the revival of sporty fashion. Athleisure has gradually become the new trend. Football, basketball and tennis take the center stage of teenagers’ life. American vintage is updated by a sportif spirit. The highly inclusive and gender-fluid design of sportswear reflects the core of freedom and vitality.

Badge and logo are essential directions for graphic design. Different elements diversify the presentation. The brand icon is presented by silica gel badges and embroidered labels; badge brooches combine ribbons with metal. Besides, varsity badges and bold-font letters are updated by embroideries; the large-scale combination of woven labels and patches is also an important presentation.

The common pattern element of sweatshirt - letters are also fused with popular design techniques to enrich the normal fonts. Colorful embroidered letters, filled chain embroideries, shiny outlines, fuzzy textures, lustrous metal and fringed appliques are the noteworthy crafts.

Logo is still the core of brand DNA. Logos and slogans are presented are creative positions of jackets and tees. The use of zippers, zip pendants and ribbons improves the commercial value and design of essentials.

Practical and comfortable sweatshirt is extremely important in the Fall/Winter market. More and more consumers are seeking trans-seasonal products, and sweatshirt is the best choice. In the kidswear market, sweatshirt also plays an important role. The smart colorways create stylish pieces and casual outfits. This report will introduce you four color groups and 12 key colors to support your design development of kids’ sweatshirt in Fall/Winter 23/24.

The palette of womenswear is divided into two color stories: Seaside Amusement Park and Island Tennis.

The bold hue of Citrus releases the passion of young old-soul. The application allover the body uplifts the mood in cold winter; however, the use on color blocking and patterns as a auxiliary color interprets the brightness in our memory.

Entering 2024, this season, people pay more attention to physical and mental health, eager to escape from the place where they live for a long time, to restore the life of freedom to go out, and fully enjoy the physical and mental pleasure brought by travel. This trend also reflects the vitality and yearning for the future life. Joyful design tops the global trend once again. We can see from the latest runway shows that joyful designs are combined with vacay moods to diversify the fashion aesthetic. People are celebrating the mix-and-match that is suitable for multiple occasions.

In the post-pandemic era, people’s desire for outing and camping leads to the popularity of outdoor-inspired patterns. Retro outdoor landscapes are printed on the front part of T-shirts and sweatshirts. The simple graphic languages are minimalist and friendly.

The pattern design of sweatshirt this season centers on children’s childish behaviour and unlimited imaginations. The cloud in the sky can be everything in children’s eyes. Many artists create artworks from the perspective of innocent kids. Invisible things are not inexistent, and the mistake in the normality can not be considered as a simple mistake.

The switching between multiple occasions becomes a new normality. Working at home is not a temporary emergency, but a common lifestyle, which prompts the development of clothes to have higher generality. The variety of dressing redefines the daywear. This report will introduce you sweatshirt outfits designed for multiple occasions.

Fleece products have become the main development in Fall/Winter. Influenced by the street fashion, fleece is refreshed by a rejuvenated style. Heterogeneous splicing and bright colorways show liveliness and playfulness. Fine fleece fabrics develop reversible vests and trans-seasonal items to meet more occasions. Changeable silhouettes, irregular patchwork and patterns update the traditional products.

Sweatshirt is the best product designed for all four seasons. The fabric of sweatshirt in A/W 23/24 explores terry jacquard and 3D textures instead of the normal jersey to attract younger sleek consumers. Geometric textures and vibrant colorways start a vacation at home. Water washing and woven textures redefine this casual product.

Quilting is still a prevalent technique in this season among menswear and womenswear markets. From environmental protection to creative motifs, designers are exploring new crafts, stitch designs and appearances to satisfy the requirement of more occasions and elder consumers. Modern quilting is integrated with eye-catching stitches and embossed patterns to show comfortable and daring appearances.

The design of rope has been a trending detail for closure, decoration and functionality. The woven ropes of hood and trousers elevate the wardrobe staples. With the popularity of outdoor fashion, climbing ropes and elastic ropes are used to develop outdoor wear and casual wear. Joyful handmade ropes signal the rise of handicraft. Letter logos and colorful ropes are suitable for most markets.

Many international names have entered into the kidswear market. Diverse fashion design also becomes the mainstream. Beyond being practical, kids’ sweatshirts are updated to show multiple styles. Loose fits are joined by cropped cuts and deconstructed details to create the fashion especially for kids.

With the lifting of global lockdown, the comeback of sport matches and musical festivals leads to the revival of Going-out Fashion. The concept of 'micro vacation' has also been a trend. Retro elements such as disco, basketball, tennis and golf are the mainstreams, which turns the eyes of young consumers to nostalgic fashion and vintage fits. The on-trend American retro fashion is updated by the sporty boom. Gender-inclusive sportswear and the prevalence of retro fashion reflect the spirit and vitality of this era of freedom.