Embroideries are tended to be fine, avant-garde and minimal in S/S 2024. Maintaining the practicality, designers pay more attention to the craft quality and innovation. Laser-cut embroidery, crochet and beaded tassels display the perfect combination between traditional handicraft and elegance. 3D sequins, messy threads and rope embroideries integrate creative fashion elements into womenswear.

Outdoorwear is always an important part in the fashion world. The high practicality and natural world give a comfy style. Outdoor fashion brands, designer brands and international names show creative graphics to attract consumers.

Sometimes sweet, sometimes cold and rebellious, and sometimes quirky and childlike. In the world of Suspense Drowning, we can do everything we like through the digital internet. From the love for nostalgia to the innovation of future technology, dare to try all the new things around. We respect the diversity of culture and figure out what is our favourite.

Symbolized images and mysterious motifs are combined with futuristic colorways to allow rational geometric shapes to be fashionable. Sharp motifs, the cold texture of metal and lustrous effects exude a technical and mysterious vibe.

With the heat of new vintage styles, the items and silhouettes of leather and fur become the key direction. Based on the seasonal features of materials, fur coats become the must-haves for pragmatic consumers. Motor jackets are expressed through thicker materials; the waistline of cropped jacket is sexy; the broad shoulders of blazer interpret the new femininity.

Flower is a popular element for womenswear in Spring/Summer. The sweet pastoral styles are combined with romantic flowers to exude a romantic and fresh spring mood. This report discovers the design of all-over floral prints and presents a more artistic and vital touch.

Flower is one of the most common elements on briefs. The combinations with other elements and balanced colorways create a relaxing and mixed visual effect.

Applique is the core to interpret layered patterns. Logos & icons, fuzzy appliques, letter expressions, collage and 3D decorations are the five directions. The rich visual layers expand the possibility of fashion development.

Sun Protection becomes a hot topic in recent years. Physical gear as sun-protective mask and body protection leads the fashion trend. Detachable design, adjustable drawstring, packable design and 3D pocket combine functionality with fashion and meet the needs of young consumer.

Allover jacquard is one of the most important pattern crafts. In S/S 2024, the development of women’s knitwear is still sitting on the driver’s seat. 3D geometry, fruit & flower, abstract art, continuous pattern, colorful argyles and creative checkerboard are the six recommended directions.

Our industry insight for menswear in December, 2022 collected important events, innovative brands and products in the industry to foresee the market trending.

This report focuses on the details and crafts of the pockets on jeans. Distressing, minimal pocket pattern, wash imprint, fringed edges, metallic chains and geometric pockets are the mainstreams for designers

Sweatshirts in S/S 2024 use moderate saturation to present tension and comfort. Color is the most important factor that influences the appetite of consumers. In S/S 2023, sweatshirts prefer dazzling brights to meet the keynote of revival; designers select moderate colors to ensure the practicality and quality in S/S 2024.

How would you define yourself? Strong or rebellious? Passionate or free or delicate? Every woman has her own personality. Fluid lines are interlaced into a diverse modern world. Lingerie is the second skin of female. Creative multi-structure design is a deep thinking of the ego. Extended personality and restructured ego break through the shackles to face the fearless inside. Boundless Ego explores the relationship between human and underwear, and offers an inclusive collection.

Cozy yoga style becomes a global fashion trend. The versatility and functionality are fused with fashion elements to develop all-matching pieces in daily lives. The design of back, cutout, tie strap and kinks refresh the clothing. Mesh panels and drawstring display the gracefulness of women.

With the rising consumption requirements of the young generation, the market of sun-protective clothing welcomes a new opportunity. The Fabric & Accessory Group of POP Fashion analyzes the fabric trend for women’s & girls’ sun-protective clothing. Lightweight translucence and fashion gloss are the two recommended developing directions.

Women’s knitted cardigan is an important item in Fall/Winter. The cardigans in early autumn are shorter and lighter, but also ensure the thermal performance. This report makes researches on markets and recent hot topics, and inspires the development of silhouettes, collars and sleeves.

Pattern craft is an important part in the development of men’s knitwear in S/S 2024. This report will introduce you the following seven directions of pattern craft. Terry embroideries and fun elements create more beautiful patterns. More detail designs and 3D effects are added to attract young consumers. Appliques made of different fabrics are stitched on clothing to improve the texture and 3D effect.

Polo shirt is one of the most important items for women’s knitwear. V neck, crop, dropped shoulders, slim fits and breathable texture are the recommended silhouette trends.

New chinoiserie elements are prevalent throughout the world in the recent seasons, especially on jacquard fabrics. The Fabric & Accessory Group of POP Fashion digs into the trend of chinoiserie jacquard. Relief jacquard and monochromatic jacquard are the two major directions.

The presentation of details is important to clothing. These smart details can well elevate the quality. For men’s knitwear, except for the localized details, decorative crafts are also noteworthy.