At the beginning of 2020, we are seemingly surrounded by bad things, like the outbreak and the earthquake. Anxiety, panic and sadness are overwhelming. We want hope, want to be healed, and want to embrace the fresh air. What we are going through endows pastel colors with more responsibilities. Soft pink tones, sunshine yellow tones and green tones are powerful, endowing pastel colors with a new definition. When spring is in the air and blossoms are everywhere, everything will be alright.

Pursuit to freedom and connection to nature get popular. Tourism is hit by NCP, while consumers turn to home life. They take staycation by pruning gardens and planting. Like in the 1970s of America, indoor ecology prevails with the promotion of environmental protection. 70s Bohemian style revives at the same time. BoBos blend Bourgeois qualities with free and artistic Bohemian style, bringing a perfect holiday for S/S 2021.

In the modern city life full of reinforced concrete, returning to nature is more and more concerned. Inspired by the flower field, designers combine sweet flowers with utility, focus on comfort, take neutral tones like reseda and sunny yellow as main tones, and use red tones like gossamer pink and coral as decorations, presenting the colorful and soft natural theme.

Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.

We walk through the busy streets, pass the familiar coffee shop downstairs, visit the exhibition of Vincent van Duysen, wear basic clothes and live in a comfortable and warm house. In such a relaxed day, we enjoy the city life, feeling down-to-earth yet a little lonely. Seemingly absent, but we are determined to find ourselves - be social men, also sober urban bystanders.

Many brands have been exploring the mysterious and beautiful starry sky. The bright stars on the haute couture, shoes and bags, or starry sky theme show can always bring a visual feast and promote the purchase desire. The aurora, similar to the starry sky, shines brightly in the Pre-Fall 2020 show. The aurora is regarded as one of the most beautiful wonders in nature, colorful, unique, gorgeous and unparalleled. Now let's begin the exploration of the mysterious and beautiful aurora with Chanel and Christian Dior.

More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.

As consumers spend more and more time online, they long for the comforts of life. This emotion can be reflected by natural style and retro color match, so natural and nostalgic tones return back. Offline shopping will draw more attention to trying-on and comfort, while the growth of online consumption will increase the attention to colors and styles. Thin straps can be added to promote consumers' purchase desire and to be good-looking. With the integration of the global market, consumers demand for more transseasonal items, and the boundary between S/S and A/W colors is gradually blurred.

Some of urban females are broad-chested, roaming in the city. We are urban bystanders. We pursue comfort and simplicity, choose stylish clothing and the minimalist match, and insists on true selves.

We live in the city and enjoy the convenience brought by the development of city. We are independent, strong and down-to-earth yet a little lonely. With the rise of loneliness economy, more and more urban people try to live in harmony with loneliness, enjoy loneliness, and pursue the comfortable, quiet, modern, practical and high-quality economic concept. Inspired by this trend, men's business knitwear uses soft but cold pastel colors, neat cutting, precise silhouette and detail, and high-quality yarns to bring a brand-new young urban business style.

As the free and natural lifestyle gains popularity. BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer the retro 70s styles, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday.

Inspired by dazzling light and shadow, dazzling accessories are applied to denim styles. Referring to the Japanese avant-garde Recouture, reusing is inspired. Unsalable stock and basic styles are redesigned to cater to consumers' demand for sustainable aesthetics and make denim more and more ready-to-wear. Accessories like rhinestones, sequins and beads which are in line with handicraft theme will lead to new design challenges in denim for A/W 20/21.

Y2K is the aesthetic culture at the turn of the century in 2000. The vision and worry of the new century and the panic caused by Y2K bug bring about mixed styling. 2021 rejuvenates fashion, which stimulates the return of millennial street aesthetics. With economic downturn and confusion about future, and with 90s rave and homogeneous wave, the Millennials and Gen Z turn to nostalgia and simulation technology for authenticity. They fancy about carpe diem. People set up Y2K Aesthetic groups on social platforms like Instagram to share design, music and films, creating a psychedelic millennial vibe for S/S 2021 with Utopian technology. Y2K aesthetic of optimistic future and electronic technology is spiritual sustenance for modern people.

Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.

As free and natural lifestyle gains popularity. BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer the retro 70s style, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday. This theme connects retro clothing, waste fabrics, and environmentally-friendly crafts, and emphasize pattern design through sustainable ways like recycling, renovation and extending the popularity cycle

The coming era of "Intelligent Manufacturing" will bring subversive changes to people's life, and these changes will also be reflected in colors of the fashion industry first, including: dynamic and bold classic blue has a weaker influence; blue tones dominated by cold futuristic style become more and more influential; clear and modern blue heaven is hopeful to attract more consumers. Blue Heaven (Pantone 17-4023TPG is the recommended color in "Futuristic Geek", the S/S 2021 theme trend of POP.)

In the world of color, red is the oldest color of great research value. In the world of fashion, red has always been the dominant color. In S/S 2021, different from warm red in previous seasons, red turns towards finer cold purplish tones, endowing consumers with passionate and confident temperament.

In the social turmoil of the 1980s, people were eager to break the shackle, express themselves, and find identity. A group of enthusiasts for Ralph Lauren launched a lo-Life subculture movement. And lo-life becomes the epitome of 80s retro sports. Now they are also seeking identity, and gender fluidity has become the new label. They get beloved 80s retro sports more refined. With the resurgence of team sports such as tennis and volleyball, the group becomes a new way for young people to seek a sense of belonging and to healthily socialize.

What is Reversed Future? Literally, it means looking back at how people thought about the future in the past. Flying car, airship, laser cannon, floating city, pipeline transportation, conquering several planets, personal submarine and personal robot... All these imaginative visions were once thought by people in the past to be what life should be in the future. With the support of modern tech, early futurism still has unrealized ideas, adding appeal to "the future that never happened", and enhancing the S/S 2021 retro futuristic aesthetics through virtual technology and brilliant colors. Digital space reverses the future, taking us back to a new world that "never happened."

Inspirations are drawn from lethargic holidays. Slubbed cotton and linen fabrics bring natural comfort. Crinkled paper-like cotton and linen fabrics are plain and gentle. Hazy and thin cotton and linen are the companion of sunlight. The lightweight denim is free and casual, making the wearer enjoy the comfortable moments in holidays. In S/S 2021, cotton and linen fabrics pay more attention to textures than patterns. In terms of colors, light colors increase while dark colors decrease, which is more in line with the pleasing tones under the theme of resort.

In 2018, the number of e-sports viewers reached 299 million. The digital age drives the development of the e-sports industry and also penetrates into the sports market. The collaboration collection of Adidas Originals and Ninja, UZI endorsing Nike, Adidas signing its first e-sports ambassador, 100 Thieves transforming from a street fashion brand into an e-sports empire... These all further reflect the commercialization of electronic games and bring a brand-new theme to the online sports. Digital clothing emphasizes the visual impact of the fabric, advocates exaggerated silhouette and pays attention to the strongly functional details.