The consumer groups in China have been younger, which leads to the higher potential of girls’ underwear market. Pattern is the most important factor of briefs. This report focuses on fresh and lovey elements as cute animals and fruits to create a relaxing and sweet atmosphere.

The industry sight of underwear and loungewear in April 2022 collects important events and innovative products to foresee the trend changes in the market.

Various flowers and colorful ditsy florals are gathered to create a spring garden on lace fabrics. Roses, peonies and daisies inject vitality into the garden. The arrangement of flowers can be dense or tidy. Embroidered tulle and exquisite lace present the dreamy and lithe romance.

Patchwork is a common technique for underwear design. Different fabrics, patterns and colors are stitched together to present diverse visual effects, practical performance and styles.

The industry sight of underwear and loungewear in March 2022 collects important events and innovative products to foresee the trend changes in the market.

The design on the back part is always neglected. Focusing on the comfortable dressing experience, too complex back design will make underwear less cosy. Less is more. There should be a balance between the front part and the back part.

Proper cutouts can reveal women’s sexual appeal effortlessly, which is also an essential element for summer underwear, enriching layers and textures. The romantic features and diversified aesthetics reach an inner balance between minimalism and sophistication.

The industry sight of underwear and loungewear in February 2022 collects important events and innovative products to foresee the trend changes in the market.

Digital pastels, vibrant brights, dark green, and warm neutrals have become the key color themes of women's underwear & loungewear in A/W23/24. The underwear market is about to usher in changes in the future. Virtual and reality are intertwined. Rapidly developing technologies and the awaken concept of health caring have led us to explore the relationship between the body and underwear, and establish a stronger emotional connection between the inner and the outer world.

Because of the close relationship with the ocean, nautical style has been a timeless fashion trend still today. Sailboat, anchor, coconut tree, marine creatures, and surfing elements are regrouped and recreated to form youthful and avant-garde patterns.

The shift of era breaks the stereotype toward women who start to accept themselves and pursue diversification and individualization.

The colors of Joyous Healing are highly impactive, bright, and unconventional, which lead us to that fantastic Alice’s Wonderland. These vital brights are modern, creative, and bold. The clean yet avant-garde hues of pinks and blues exude the vibrance of youthfulness. Loungewear in positive and healing colors can adjust our negative emotions.

The industry sight of underwear and loungewear in January 2022 collects important events and innovative products to foresee the trend changes in the market.

In the market of contemporary female consumers, underwear has been developed to be independent items instead of being the accessory of apparel. The consumption potential toward women’s briefs is stimulated. This report focuses on the design of patterns to develop briefs with both performance and prettiness.

With the diversification of consumers’ requirements, underwear design is also subdivided. As an important part for bras, shoulder straps also need innovative designs. This report presents the diverse connections of shoulder straps through the introduction of triangle fixing, extended hems, metallic connection, lace splicing, appliques, knotting, and seamless connection. Avant-garde, creative designs and smart details reflect the prettiness of underwear.

The growing consumption demand and diversified developing trends promote the constant upgrading of underwear market. Social and cultural movements, such as body confidence, diverse inclusiveness, sustainable development, and diversified aesthetics, have had a significant impact on the market. Comfy, skin-friendly designs take the place of sexual appeal; applicability replaces functionality; the restrictions of body have also been changed to shape the body. In the future, underwear will no longer emphasize wearers’ sexy body curves blindly, but will pay more attention to the diverse beauty of women’s bodies.

The Industry Insight of Underwear & Loungewear(December 2021) collects important events, creative brands and products in this industry to foresee the trend in the future.

Geos have been deeply loved by people for their neat, clear, and decorative characteristics. Seemingly simple dots, lines, and faces are grouped in different forms to present changeable effects.

Practicality remains the mainstream for S/S 2023 outdoor items. Minimalist outdoor style and pragmatic style are both prevalent. Multi-pocket design of workwear updates the practical shirts and catches eyes. Apply lightweight cotton or performance technical fabrics for the outdoor styles. Delicate accessories are also essential. Besides, two-way dressing, underwear outerwear, and utility detachable designs are also noteworthy.

With a history of over thousand years, embroidery arranges fine, curvy lines to form different kinds of patterns. Precise and complex embroidered patterns inject imaginations into the soft laces to present the beautiful, vivid nature, dazzling florals, and playful geometric shapes.

Stretchy ribbons and elastic bands are applied widely on sportswear. How to effectively integrate key accessories and details into timeless products will be the key issue for designers. To be in line with the sustainable development, detail and accessory are at the center of basics. Logo print elastic straps are loved by young brands and consumers. Elastic bands made of nylon fishing cords and see-through mesh are widely appeared on the cuffs and waistbands of jacket to improve the value. Design elements like embroidery and flocking endow accessories with unique appeal.