Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Latest News of Luxury Brands(January 2022)
This report collects the latest news of luxury brands in January, including artistic exhibitions, pop-up stores, and brand promotions.
The New Year Capsules
To celebrate the lunar new year and attract Chinese consumers, top-class brands have released their capsules for the Year of Tiger. This report collects the creativity and ideas from designers all over the world to inspire the design development of tigers.
Merry Christmas -- The Fast Response Trend for Festive Kidswear
Christmas trees are hanged with ornaments, These colorful ribbons and golden bells set off a festive atmosphere. Red-nosed reindeer, white snowflakes, and shining stars endow the winter with love and warmth. This report collects the inspirations from kidswear brands and designer brands to help you develop the design of kidswear on Christmas.
The Latest Offline News for Top Brands
Many pop-up stores have been opened for brand promotion. These temporary shops in commercial areas can effectively catch seasonal consumers in a short period of time.
Chinese Valentine's Day Collections of Top Brands
In celebration of Chinese Valentine's Day, almost all the top brands have released their limited collections. Each brand tells its own love story to interpret the brand value. And this report will demonstrate the collections of Dior, Gucci, Chanel, Louis Vuitton and Valentino.
Limited Memory of School -- PEACEBIRD X SHUSHU/TONG Capsule Collection
PEACEBIRD X SHUSHU/TONG capsule collection takes us to the afternoon school campus. Couples of girls are sharing their sweet stories. These naughty and lovely bowknots, gauze and pleats rebuild the structure and compose a dreamy romantic poem.
Aragaki Yui -- Preppy Style
International star Aragaki Yui and Hoshino Gen launched their marriage news through office before May 20. The preppy style image of Gakki in her well-known drama Sky of Love has affected many girls. This report will demonstrate the looks of preppy style through the introduction of key brands Philosophy di Lorenzo Serafini, Celine, and Thom Browne, and the clothing collocations of fashion bloggers.
The New Products of May 20th Collection
The coming May 20th is the Network Valentine's Day in China because the number 520 has the similar pronunciation as "I Love You" in Chinese. And red is the main melody of this sweet festival. Many top brands convey their understanding of May 20th through different ways of expression.
First Chinese Designer Prize -- Yu Prize
Creative Pioneer Forum came back with the collaboration of Shanghai Fashion Week and FHCM. This forum theme Unlimited Beauty attracted celebrities from fashion, art and luxury industries, and also fashion designers. Yu Prize, which aims at finding and supporting emerging Chinese designers, was set by the entrepreneur, philanthropist, artistic sponsor and the founder/CEO of Yu Holdings, Wendy Yu.
Star Endorsement is More Than Traffic
Influenced by the Xinjiang cotton boycott issue, star endorsement has also become a hot topic. The stars with huge followings provide brands with enormous benefits, so it is normal to invite celebrity for endorsement. With the development of network technology, the spreading speed of information is accelerated. The selection of star should be under consideration. Traffic is not the only factor, fitness, energization, and other properties are also important.
Will NFT Become The Future of Fashion?
The development of crypto currency has reached its new peak early this year. No matter the soaring of Bitcoin price recently or the rise of Elon Musk's Dogecoin, investment in the digital world has attracted unprecedented attention. And there is another hot topic, Crypto Art. And the rapid development of Crypto Art is because of the maturity of NFT(Non-Fungible Tokens) behind of it. And every NFT has its own digital identification, and this uniqueness extends endless possibilities for item exchanging. When you purchase NFT, you not only get the right to use items but also the most essential digital identification, which confirms the uniqueness of your original file.
Louma El-Khoury, a fashion illustrator from Seattle, turns her baby's clothes into illustrations with just a pen and a pair of scissors. Reusing waste goods caters to sustainability and rejuvenates wastes. Besides, the product value also gets enhanced.
2020 Fashion IP 100
Fashion Exchange joins hands with CBNData to release the White Paper, 2020 Fashion IP 100. This is the world's first ranking list for fashion IP. It extracts big data from the three dimensions of consumer influence, heat on search engine and popularity on social media, conducts quantitative evaluation on more than 400 fashion icons worldwide, and selects the 100 fashion IP with the best comprehensive performance in the Chinese market in 2019. According to incomplete statistics, more than 1.3 million collaborative plans were released worldwide in 2019, while nearly 10,000 were collaborated with fashion IP.
Dunhuang is a unique art treasure in the world, with profound historical and cultural deposit. After the Palace Museum becomes an online celebrity, Dunhuang, the ancient city with more than a thousand years of history, has also become a new IP of traditional culture popular among young people.
Future Fashion Pioneer -- The Road of Fashion in The Sci-tech Age
With the advent of 5G era in the Internet industry, technical progress has an strong impact on people's life. Intelligent technology is constantly upgrading people's home life and the way of leisure and entertainment, and consumers who like to stay at home are getting closer to the virtual world. In addition to online selling, human-computer interaction, AR technology, 3D try-on and other technologies have also been realized. Technology has exerted a strong influence in this pandemic. It enables people to make bold attempts on operation mode, consumption idea and even design concept in advance, promotes the progress of human civilization and shows a profound influence on the fashion industry.
The Fashion Industry Under the Pandemic
After the novel coronavirus spreads around the world, governments and healthcare systems impose strict activity restrictions. This pandemic restricting consumption allows consumers to rethink their values for spending and shopping, and forces us to pay more attention to practicality, storage value and social meaning. Face masks, protective clothing, goggles, isolation and frequently washing hand are our safest protective barriers currently. Mutual help globally highlights the importance of a community with a shared future for mankind. Many fashion brands and insiders all join this battle with the pandemic. Let's see changes of the fashion industry.
Fashion Brands from Wuhan
Recently, Wuhan is under heated discussion due to the outbreak. For clothing industry, there are some Chinese fashion brands and original brands in Wuhan, including ATTEMPT, BLIND, MODITEC and OBSERVER_LAB. They still stick to the clothing industry they love even in this difficult time. Let's take a look.