Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Issue No.
- Item Category
Premier Fashion Brands on the Sports Express
With the arriving of cold winter, DIOR launched its skiing capsule DiorAlps, which combined technical materials with brand new designs. Eye-catching elements like three-tone DIOR star, camouflage, DIOR Oblique and Mizza motif were grouped. Except for jumpsuit, flares and snow boots, this capsule also presented down jacket, knitted hood and sweater to fuse snow sports with casual styles. Printed sunglasses and matte masks have been the highlights of this whole collection.
The Latest Offline News for Top Brands
Many pop-up stores have been opened for brand promotion. These temporary shops in commercial areas can effectively catch seasonal consumers in a short period of time.
The Alpha Wolf of Techwear Brand -- The Analysis of C.P.Company
1.Massimo Osti founded the Chester Perry brand in 1971. 2.Massimo Osti is regarded as the father of urban sportwear. 3.Goggle Jacket, the signature design of Massimo Osti 4.Stone Island is the sub-brand fabric lab of C.P.Company. And its experimental clothing style did not fit the sportswear of C.P.Company, which made Stone Island operate independently. 5.Garment dyeing is the name given to a process pioneered by Massimo Osti and his collaborators for C.P. Company in the early 1970s. This process produces a chromatic depth and intensity impossible to achieve with pre-dyed fabric, as well as enhancing the material characteristics of the fabric. Nowadays, 70% products of C.P.Company are still produced through garment dyeing.
Chinese Valentine's Day Collections of Top Brands
In celebration of Chinese Valentine's Day, almost all the top brands have released their limited collections. Each brand tells its own love story to interpret the brand value. And this report will demonstrate the collections of Dior, Gucci, Chanel, Louis Vuitton and Valentino.
Limited Memory of School -- PEACEBIRD X SHUSHU/TONG Capsule Collection
PEACEBIRD X SHUSHU/TONG capsule collection takes us to the afternoon school campus. Couples of girls are sharing their sweet stories. These naughty and lovely bowknots, gauze and pleats rebuild the structure and compose a dreamy romantic poem.
The Latest News of Top Brands
Many top brands have made actions recently, which presented their various brand styles. This report will demonstrate how these top brands make brand promotion. The latest news of Miu Miu, FENDI, GUCCI, MAX MARA, DIOR and Prada will be involved.
Aragaki Yui -- Preppy Style
International star Aragaki Yui and Hoshino Gen launched their marriage news through office before May 20. The preppy style image of Gakki in her well-known drama Sky of Love has affected many girls. This report will demonstrate the looks of preppy style through the introduction of key brands Philosophy di Lorenzo Serafini, Celine, and Thom Browne, and the clothing collocations of fashion bloggers.
The New Products of May 20th Collection
The coming May 20th is the Network Valentine's Day in China because the number 520 has the similar pronunciation as "I Love You" in Chinese. And red is the main melody of this sweet festival. Many top brands convey their understanding of May 20th through different ways of expression.
First Chinese Designer Prize -- Yu Prize
Creative Pioneer Forum came back with the collaboration of Shanghai Fashion Week and FHCM. This forum theme Unlimited Beauty attracted celebrities from fashion, art and luxury industries, and also fashion designers. Yu Prize, which aims at finding and supporting emerging Chinese designers, was set by the entrepreneur, philanthropist, artistic sponsor and the founder/CEO of Yu Holdings, Wendy Yu.
Star Endorsement is More Than Traffic
Influenced by the Xinjiang cotton boycott issue, star endorsement has also become a hot topic. The stars with huge followings provide brands with enormous benefits, so it is normal to invite celebrity for endorsement. With the development of network technology, the spreading speed of information is accelerated. The selection of star should be under consideration. Traffic is not the only factor, fitness, energization, and other properties are also important.
Will NFT Become The Future of Fashion?
The development of crypto currency has reached its new peak early this year. No matter the soaring of Bitcoin price recently or the rise of Elon Musk's Dogecoin, investment in the digital world has attracted unprecedented attention. And there is another hot topic, Crypto Art. And the rapid development of Crypto Art is because of the maturity of NFT(Non-Fungible Tokens) behind of it. And every NFT has its own digital identification, and this uniqueness extends endless possibilities for item exchanging. When you purchase NFT, you not only get the right to use items but also the most essential digital identification, which confirms the uniqueness of your original file.
Colorful and Weird Fairy Tale
Sophie page, an artist from Massachusetts, is good at using clay, wood, natural fabrics and metallic yarn to create ceramics. Her artworks are always filled with flowers, grass and lovely kids. Every lovely yet colorful work of hers is like a fairy tale.
Louma El-Khoury, a fashion illustrator from Seattle, turns her baby's clothes into illustrations with just a pen and a pair of scissors. Reusing waste goods caters to sustainability and rejuvenates wastes. Besides, the product value also gets enhanced.
2020 Fashion IP 100
Fashion Exchange joins hands with CBNData to release the White Paper, 2020 Fashion IP 100. This is the world's first ranking list for fashion IP. It extracts big data from the three dimensions of consumer influence, heat on search engine and popularity on social media, conducts quantitative evaluation on more than 400 fashion icons worldwide, and selects the 100 fashion IP with the best comprehensive performance in the Chinese market in 2019. According to incomplete statistics, more than 1.3 million collaborative plans were released worldwide in 2019, while nearly 10,000 were collaborated with fashion IP.
Dunhuang is a unique art treasure in the world, with profound historical and cultural deposit. After the Palace Museum becomes an online celebrity, Dunhuang, the ancient city with more than a thousand years of history, has also become a new IP of traditional culture popular among young people.
Future Fashion Pioneer -- The Road of Fashion in The Sci-tech Age
With the advent of 5G era in the Internet industry, technical progress has an strong impact on people's life. Intelligent technology is constantly upgrading people's home life and the way of leisure and entertainment, and consumers who like to stay at home are getting closer to the virtual world. In addition to online selling, human-computer interaction, AR technology, 3D try-on and other technologies have also been realized. Technology has exerted a strong influence in this pandemic. It enables people to make bold attempts on operation mode, consumption idea and even design concept in advance, promotes the progress of human civilization and shows a profound influence on the fashion industry.
The Fashion Industry Under the Pandemic
After the novel coronavirus spreads around the world, governments and healthcare systems impose strict activity restrictions. This pandemic restricting consumption allows consumers to rethink their values for spending and shopping, and forces us to pay more attention to practicality, storage value and social meaning. Face masks, protective clothing, goggles, isolation and frequently washing hand are our safest protective barriers currently. Mutual help globally highlights the importance of a community with a shared future for mankind. Many fashion brands and insiders all join this battle with the pandemic. Let's see changes of the fashion industry.
Fashion Brands from Wuhan
Recently, Wuhan is under heated discussion due to the outbreak. For clothing industry, there are some Chinese fashion brands and original brands in Wuhan, including ATTEMPT, BLIND, MODITEC and OBSERVER_LAB. They still stick to the clothing industry they love even in this difficult time. Let's take a look.
Let's Be Friends with Animals
At present, each of us is concerned about the pandemic. Although we have different identities, we are doing our best to perform our duties. We are touched by the medical workers in frontline, journalists who follow up latest information, delivery drivers who send daily necessities to us. And there is a six-year-old designer, ENO, painting more than 40 posters to call on people to protect wild animals.
Masks -- Fashion Under the Pandemic
After the novel coronavirus spreads around the world, governments and healthcare systems impose strict activity restrictions. This pandemic restricting consumption allows consumers to rethink their values for spending and shopping, and forces us to pay more attention to practicality, storage value and social meaning. Face masks are our protective barrier currently, and they become an important accessory.
Minimalist yet Luxurious -- Collection of Minimalist Style Brands
The minimalist style focuses on both simplicity and practicality, more in line with life needs in this quick-paced society. Minimalism originates from an art genre that emerges in the 1960s after the Second World War. It can also be called as Minimal Art. Minimalism is not limited to art or design. It is a philosophy, value, and lifestyle pursued by minimalists. The minimalist life is more eco-friendly, humanized and relaxing lifestyle. "Less is more" is a new reflection on design. For clothing, minimalism is the simple cutting, harmonious color and minimalist design to create a simple and comfortable entirety. The combination of clothing with the body connects human with life spiritually, bringing more possibilities for life.
Fashion Helps The Environmental Protection -- Sustainable Actions of Brands
The imbalance between man and nature has serious consequences, and it is time to take a more responsible look at pollution in all walks of life. It is gratifying that more and more garment enterprises have realized the importance of environmentally-friendly materials and environmentally-friendly production processes. Prada launches a marine sustainable education program, Sea Beyond. Everlane and Allbirds strive for sustainability and transparency from raw materials to production links. ICICLE always upholds the brand spirit of Made in Earth, and advocates the harmonious coexistence between human and nature. Urban Revivo, the magnate brand of Chinese fast fashion industry, has created a brand-new environmentally-friendly series in spring 2020. More and more brands carry out environmental protection in their own way, further strengthening the environmental protection measures of the clothing industry.
Daisy -- Kris Wu and LV Lead the S/S 2021 Fashion Trend
As the first trend of 2020, daisy is set off by S/S 2020 series of Louis Vuitton. With the perfect interpretation of the brand’s spokesperson Kris Wu, the series of daisy accessories is instantly on the hot search, and becomes the hot topic in the fashion world. In fact, as early as last June's Paris Fashion Week, the menswear collection of Louis Vuitton showed us the floral world of S/S 2020. Daisy, moss and various florals ran through the whole collection and set off the show.