Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Issue No.
- Item Category
The Lion King Comes Back Gloriously
The Lion King presented by Disney was released on July 12. This movie tells a story about growth, bravery and transformation. In China's premiere, Lang Lang and his wife played Can You Feel the Love Tonight, with the light and firework show.
Converse's Collaborated Collections
Converse has released the special collaborated collection called Reimagined. Koche, Feng Chen Wang and Faith Connexion were invited to reinvent fashion, street and contemporary art to renew Converse.
The Cartoon Characters in Our Childhood
Since last year, many cartoon characters including those in Mickey Mouse, Sesame Street and Pokemon have been used by many brands.
A/W 19/20 Shanghai Fashion Week
A/W 19/20 Shanghai Fashion Week will open on March 27, 2019. Catwalk and presentation, trade business, event will be included. The theme is Review, which calls for looking at your inner selves and encourages to go back to nature.
The Crisis of the Millennium Bug
"The Millennium bug" is a computer bug on date. It brought about fear across the world, just like doomsday. Ricardo Andrez got inspiration from that and later designed the 2019 S/S collection. He always tries to find the unisex feature on materials, colors and prints and he deeply believes that garments should be suitable for both genders. Therefore, sweatshirt and pullover are the main clothes for explanation of patterns.
Fashion Color Trend for 2019
Pantone unveils Living Coral (Pantone 16-1546) as 2019's color of the year. It is a gold-tinged orange, full of vigor. Living Coral emits the energizing aspects of color found in nature, evocative of how coral reefs provide shelter. It embraces us with warmth and nourishment, and symbolizes our innate need for optimism and joyful pursuits.
Playboy Collaborates with Chinese Brands
The Millennials and Generation Z interpret Chinese fashion in different ways. Playboy has collaborated with many brands in recent years, and it teams with Chinese brands in 2018. Playboy magazine was founded in 1953, and it has great influence on pop cultures. Now, the American-style Playboy merges with Chinese fashion.
This is How we Play with Camouflage in 2018!
Evolving from the military uniform, the camouflage patterns emerge as a key element in this season. From off-white Resort 2018 collection, the special camouflage series of Japanese fashion brand A BATHING APE to the duplicated「Big Swoosh」of Nike, all the items are eye-catching!
Do you really know how to use logo? Here are some tips.
From a single logo or slogan in last season to all-over logos in time, exaggerated and bold logos gain popularity. More striking and creative design sees an uptrend for many brands.
Top 5 Fonts Favored By Fashion Brands
When we talk about street styles, we cannot ignore letters. Texts are key for street brands to communicate with customers. Words become a visual language for fashion and art. Designers express emotions with them. Letters are so important, but do you know which font is more often used? Here are top 5 fonts favored by street brands.
Material -- Women's T-shirt Fabric -- Customized Sport
Sequin, mesh, lace and metallic coated material are focal points for activewear in S/S 2018. The market share of athleisure market continues to grow. Large-scale brights and color-blocking design are key. Fluorescent flat lock stitches, metallic hoops or zippers are sport details. Activewear is no longer limited to the professional sport market, but goes into the fashion industry for fresh S/S collections.
Womenswear -- Dog Zodiac
The fashion industry attaches importance to Chinese customers in recent years. The most celebrated holiday in China – Spring Festival provides a platform for bands to use Chinese influences. As the year of dog is coming, many brands offer dog-inspired items. Dog is favored as a zodiac animal and a close friend of human. This theme is all about how to apply dog elements on apparel.
Womenswear -- Hello Soulmate!
Do you still remember your confidant at school? You communicate with a unique code, skipping school together to see a concert together and wearing same clothes on campus, can you recall those pure and happy memories? When we grow up, we will have more vision for future, but we will miss the innocent teenager life more at the same time.