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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

  • A-Thousand-Year-Old Dunhuang

    2020-04-27 162697

    A-Thousand-Year-Old Dunhuang

    Dunhuang is a unique art treasure in the world, with profound historical and cultural deposit. After the Palace Museum becomes an online celebrity, Dunhuang, the ancient city with more than a thousand years of history, has also become a new IP of traditional culture popular among young people.

  • French Style Dress with Ditsies

    2020-04-22 146157

    French Style Dress with Ditsies

    With the popularity of print and tie-dye, the idyllic ditsies drive a new trend and get more diversified through technical treatment.

  • The Fashion Industry Under the Pandemic

    2020-04-01 138311

    The Fashion Industry Under the Pandemic

    After the novel coronavirus spreads around the world, governments and healthcare systems impose strict activity restrictions. This pandemic restricting consumption allows consumers to rethink their values for spending and shopping, and forces us to pay more attention to practicality, storage value and social meaning. Face masks, protective clothing, goggles, isolation and frequently washing hand are our safest protective barriers currently. Mutual help globally highlights the importance of a community with a shared future for mankind. Many fashion brands and insiders all join this battle with the pandemic. Let's see changes of the fashion industry.

  • Fashion Brands from Wuhan

    2020-03-31 108904

    Fashion Brands from Wuhan

    Recently, Wuhan is under heated discussion due to the outbreak. For clothing industry, there are some Chinese fashion brands and original brands in Wuhan, including ATTEMPT, BLIND, MODITEC and OBSERVER_LAB. They still stick to the clothing industry they love even in this difficult time. Let's take a look.

  • Let's Be Friends with Animals

    2020-03-31 87697

    Let's Be Friends with Animals

    At present, each of us is concerned about the pandemic. Although we have different identities, we are doing our best to perform our duties. We are touched by the medical workers in frontline, journalists who follow up latest information, delivery drivers who send daily necessities to us. And there is a six-year-old designer, ENO, painting more than 40 posters to call on people to protect wild animals.

  • Fashion Helps The Environmental Protection -- Sustainable Actions of Brands

    2020-02-29 131998

    Fashion Helps The Environmental Protection -- Sustainable Actions of Brands

    The imbalance between man and nature has serious consequences, and it is time to take a more responsible look at pollution in all walks of life. It is gratifying that more and more garment enterprises have realized the importance of environmentally-friendly materials and environmentally-friendly production processes. Prada launches a marine sustainable education program, Sea Beyond. Everlane and Allbirds strive for sustainability and transparency from raw materials to production links. ICICLE always upholds the brand spirit of Made in Earth, and advocates the harmonious coexistence between human and nature. Urban Revivo, the magnate brand of Chinese fast fashion industry, has created a brand-new environmentally-friendly series in spring 2020. More and more brands carry out environmental protection in their own way, further strengthening the environmental protection measures of the clothing industry.

  • Daisy -- Kris Wu and LV Lead the S/S 2021 Fashion Trend

    2020-01-20 127348

    Daisy -- Kris Wu and LV Lead the S/S 2021 Fashion Trend

    As the first trend of 2020, daisy is set off by S/S 2020 series of Louis Vuitton. With the perfect interpretation of the brand’s spokesperson Kris Wu, the series of daisy accessories is instantly on the hot search, and becomes the hot topic in the fashion world. In fact, as early as last June's Paris Fashion Week, the menswear collection of Louis Vuitton showed us the floral world of S/S 2020. Daisy, moss and various florals ran through the whole collection and set off the show.

  • The Healing Classic Blue -- Pantone Color of the Year 2020

    2019-12-06 206544

    The Healing Classic Blue -- Pantone Color of the Year 2020

    A few days ago, the Pantone Color Institute has named Classic Blue as its color of the year for 2020. As the world famous color research authority, the Pantone Color Institute has unveiled color of the year and the corresponding color code for the 21st consecutive year. As one of the three-primary colors, blue is on behalf of melancholy, tranquility and deep. It is not only the deep sea, but also the boundless sky. With the strong inclusiveness, it is named classic blue, which also suggests that only when we ease our anxiety and stay calm can we return to ourselves. Just as Laurie Pressman, the CEO of the Pantone Color Institute, says, "We live in an era where trust and confidence are needed. The stable and reliable classic blue tone presents a sense of constancy and trust, and also inspires deep resonance. It is a cornerstone that can be relied on."

  • Artistic Shirts

    2019-08-22 103948

    Artistic Shirts

    The shirt is a wardrobe staple for men. Comme des Garcons founded by Rei Kawakubo in 1973 treats shirts as works of art.

  • Minimalism in Street Fashion

    2019-07-22 91972

    Minimalism in Street Fashion

    Under the dominance of vintage sports, futuristic function and street, minimalism makes a comeback, replacing the aesthetic of "more is better". Ludwig Mies Vander Rohe once said "less is more" to explain minimalism. Minimalist details, silhouettes and fabrics are all included.

  • Fashionable Waste

    2019-07-17 84615

    Fashionable Waste

    Sustainability is paid more attention to in the fashion industry. Some brands such as CONVERSE and Everlane extract fibers from plastic bottles to produce recycled garments.

  • Rihanna's Tang Dynasty Looks and Her Brand FENTY

    2019-07-11 95581

    Rihanna's Tang Dynasty Looks and Her Brand FENTY

    Rihanna's Tang Dynasty Looks are on the cover of the Aug. 2019 Issue of Bazaar in China edition, showing the mix of the western and Chinese aesthetics. The Tang dynasty-style hairstyle and make-up are combined, which is impressive.

  • S/S 2020 Menswear Fashion Weeks in June

    2019-05-30 125285

    S/S 2020 Menswear Fashion Weeks in June

    S/S 2020 Menswear Fashion Weeks are coming in June. The New York fashion week combining innovative designs and commercial ideas will be the first to provide the stage for new and young designers. London is well known in fashion industry for its unique avant-garde ideas. Pitti Uomo and Milan fashion week drive the development of Italian menswear, and they have the greatest influence in the the world. This time, Pitti Uomo will show works designed by 11 Chinese designers. Paris is the birthplace of fashion, and Paris fashion week always attracts lots of big brands and new designer brands.

  • Love, Death & Robots

    2019-04-25 117574

    Love, Death & Robots

    Love, Death & Robots is produced by Netflix, and this series includes 18 episodes each lasting 5 to 15 minutes. The series is produced by Joshua Donen, David Fincher, Jennifer Miller, and Tim Miller. Each episode was animated by different crews from a range of countries.

  • Powerful Pets in Fashion
  • The Crisis of the Millennium Bug

    2019-02-13 152642

    The Crisis of the Millennium Bug

    "The Millennium bug" is a computer bug on date. It brought about fear across the world, just like doomsday. Ricardo Andrez got inspiration from that and later designed the 2019 S/S collection. He always tries to find the unisex feature on materials, colors and prints and he deeply believes that garments should be suitable for both genders. Therefore, sweatshirt and pullover are the main clothes for explanation of patterns.

  • Red! Fashion in the Chinese Lunar New Year
  • The Collaboration of Li Ning and Deppon

    2019-01-18 111809

    The Collaboration of Li Ning and Deppon

    Last year, Chinese brands go global. At New York Fashion Week in February of 2018, “China Day" made Chinese brands prevail for a long time. In the meantime, it redefines some top Chinese fashion brands such as CLOT, Li Ning, Peacebird and Bizzcut.

  • Chinese Style Continues to Slay in 2019

    2019-01-16 127333

    Chinese Style Continues to Slay in 2019

    Chinese style continues to prevail in 2019. Classic IP like The Forbidden City, Chinese New Year Painting and Bruce Lee appear on garments.

  • What is vaporwave?

    2019-01-15 133482

    What is vaporwave?

    Vaporwave is a genre of electronic music and an art movement emerged in the early 2010s, defined by its appropriation of 1980s mood music styles. It is hard to explain, the music and graphics may help you to understand.

  • Virtual Influencers Are New Models for Brands

    2018-11-23 119367

    Virtual Influencers Are New Models for Brands

    Will virtual influencers replace real fashion bloggers?

  • Brand Rejuvenates Identity With New Logo

    2018-10-15 88207

    Brand Rejuvenates Identity With New Logo

    Logo is a trademark which represents the brand culture. It is used to promote public identification and recognition. Nowadays, brands like Burberry, Celine and Balenciaga change their original logos to rejuvenate the brand identity. New logos blur the boundaries of customer ages and thus expand the markets.

  • Onward, sport!(II) -- 2020 S/S Women's Sportswear Silhouette Trend Forecast

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