With the trend of outdoor fashion shifting from hardcore outdoor to urban outdoor, outdoor style pants that retain outdoor functionality while meeting the needs of daily leisure travel have become popular among consumers. The integration of workwear pockets and detachable details, as well as adjustable and multi-functional pockets, reflects the market's preference for practicality and functionality. The volume and pleating at knees have also become popular trends in clothing.

The preppy style, which has undergone decades of development, has become increasingly diverse and is no longer limited to campuses. It has become a fashionable style favored by many people and is constantly active in major fashion shows. This article will start with three categories: sports campus, varsity stripes, and nautical inspiration, and provide a summary analysis.

Korean styles, sporty styles and workwear styles are the main directions for kids’ pants in S/S 2024. The sharp color blocking and collage designs feel a retro touch. The interesting illustrations enrich the appearance. This report will introduce the following six silhouette trends.

The digital world that extends from the first year of the metaverse is sedimented downwards, interweaving and merging with children's dreams, surreal and childlike, innovative and functional. The imagination of children endows this dream with infinite possibilities, flying towards the original awakening point, and approaching the boundary of reality. The exploration instinct in the children's nature is like a big dream awakening, guiding them to explore this world. The accumulation of the digital world in the dream becomes a tool for exploring in reality, with functional outdoor design and sharp contours, and their figures will appear at every coordinate in the world.

The advancement of smart technology is driving the digital transformation of the textile industry, and the integration of fashion and technology will become a future development trend. Intelligent textiles are not a new concept, with a trend towards being lightweight, wearable, and mainly used in the fields of medical health, sports and fitness, and entertainment interaction. This report will focus on the application of smart wearable textiles in the field of entertainment interaction, using three representative brand products as entry points to illustrate the technical points of flexible electronic wearable textiles in emotional interaction, immersive game experience, and dynamic color-changing direction.

The pandemic has brought about significant changes in people's health awareness. In recent years, people's enthusiasm for outdoor activities, running and fitness has surged, leading to a rise in demand for sports equipment. This has become the main focus for sports brands. In addition, the social aspect of running has gradually emerged, with "running groups" entering the public's vision. More and more people are joining them, and new concepts such as "creative running" and "city running" are existing. Running has not only become a way for people to exercise and kill the time, but also a fashionable lifestyle and attitude.

Resortir is a new starting point for recovering. Walk out of the room, feel the growing grass, and breathe the fresh air of summer beach. Gardening, scented flowers, waves and the sunset complete a chic look of summer vacation. Enjoy the coziness with family and friends, and release the human nature of play.

With the hotness of the Ralph Lauren Spring/Summer 23 fashion show and the popularity of the TV series "Succession," the fashion industry has sparked a wave of "old money style." The "old money style" can be traced back to the 1930s and is divided into two types of dress styles. One is the Ivy style, which originated from the East Coast of the United States and is associated with Ivy League colleges. The other is the Sloane Ranger style, which is associated with the British aristocracy. Today, the resurgence of the old money style is a style inheritance road taken by brands in response to modern aesthetics.

Lagom is a mega A/W 23/24 theme trend released by POP Fashion in June 2022. The palette of Lagom comes from the balanced life. Neutral base is joined by technical blue and green to discover the diversity and practicality of colorway. The new releases of fashion brands in this season have proved the accuracy of this trend report.

Spring/Summer 2024 Denim Industry Insight

Natural Atmosphere is a color trend released by POP Fashion in June, 2022. Our routine living and working in city limit people’s natural characteristics and hobbies. The desire for releasing mental pressure promotes the multi-dimensional revolution of micro-vacation. The longing for outdoor wildness restarts our lives in a pleasant mood and decodes the pressure. For fashion design, designers are also breaking the monotonous boundaries of purposes and properties to develop practical pieces for multiple occasions.

Uproar Moments shows Ravers’ exploration of collective intelligence, and pays more attention to the cooperative interconnection. The cognitive network is developing and growing with an inclusive attitude. Advocate people's pursuit of collective energy and the spread the experience of altruism. Stimulate positive hedonism and inner inspiration through diverse well-being. Communities as sports, arts and musics are fused together in this theme. Everyone can participate in the public life via an optimistic mindset.

The vacation-themed patterns in this report are suitable for casualwear. Pale blue and bright yellow make us think of the coastline and beach. Allover prints are put on infants’ homewear, babydoll collars and sailor collars. Localized prints are recommended for slips and rompers.

The colors of Spring/Summer 2024 are influenced by the concept of natural health, and the therapeutic functions of color are particularly important. Attention is paid to low-saturation and medium-brightness colors. This report analyzes the color trends of cotton and linen fabrics for clothing from the perspective of suitable materials for clothing. One key color each is selected from the green, yellow, and orange color families with commercial investment value. Colors that are close to nature, warm and gentle are the mainstream color trends for cotton and linen fabrics in Spring/Summer 2024.

Cozy Outdoor, Yama-style Workwear, Wasteland Journey and Technical Outdoor are the four color stories of Borderless Travelling. Natural green-purple colors echo the pursuit of outdoor. Green is still the most dominant color for outdoorwear, which allows consumers to think of the natural landscapes. Purples are popular among men’s jackets and windbreakers. The high durability of earthy tones helps the development of various categories.

Seeing starts before contemplation, and the body in contemplation requires immersion in space to lead the spirit towards stillness. By practicing mindfulness, one can be present in the current space and focus on the present moment through conscious control. Applying the spirit of craftsmanship to explore and create value in the present moment and to pass down and develop traditional handicrafts to create new values has become a trend in current development. From the perspective of color, incorporating conscious cultural elements into comfortable and visually striking designs provides a surprising sensory experience and creates new artistic resonance.

Cosmos is an A/W 23/24 color trend released by POP Fashion in June, 2022. Internet will be our ideal future. Cosmos theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.

Casual styles in S/S 2024 find a fine balance between practicality and brightness through gray shades. As an all-year-long item, pants offer variant colorways. S/S 2023 presented brights with higher saturation to meet the high summer. However, gray shades are infused into the palettes in 2024 to highlight the textures and versatility.

With the rising concepts of metaverse, futuristic technology is now leading the trend. Glossy fabrics are then brought to the forefront. POP Fashion introduces the main styles of popular glossy fabrics through two reports, and recommends related crafts and applications.

From global inflation, energy shortage to geopolitics and natural disasters, we have endured so many impact waves in the last year. People want to calm their nerves and seek for an optimistic spirit and self healing. Maintain a positive attitude in uncertainty and face different challenges. Pay attention to mental & physic health, personal values and identities. Consumers are now staying away from fast-paced lifestyles and over-consumption, and paying for products with higher durability and performance.

Cartoonish cars are printed on clothing with childlike letters to tell stories. Localized prints are more suitable for the front part of sweatshirts and tees, as allover cars are mainly presented on tops, tees, pants, loungewear, socks and bags.