Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020-07-21 168234
Mix & Match of Sweet and Cool Styles -- Clothing Collocation of Fashion Leisure Womenswear
Hip-hop culture rises, and sweatshirts symbolizes the rebellious subculture. Varied sweatshirts emerge and become the fashionable versatile clothing for the mass market. Sweatshirts are gender-neutral, chic and functional, well blending comfort and fashion.
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2020-07-16 87113
A New Business Era -- The Silhouette Trend for Men's Trousers
The decline of street fashion draws the design focus on the brand itself. Trousers pursue no more novel elements but adjust the ever-lasting shape slightly according to market needs. Popular styles are diversified, such as the tailored cropped trousers with turn-up hems, tapered suit trousers and high-waist floor-length loose trousers, allowing men to extend individuality.
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2020-06-21 106946
Inheritance and Upgradation -- The Pattern Craft Trend for Women's Denim
After the pandemic, people pay more attention to the impact of fashion industry on the ecological environment. This season designers start from environment protection and reuse of deadstock. Therefore, the single-color print, hand-sewn stitches, mottled landscape directly reflect current society. The innovative use of pattern crafts will help deal with unsalable fabrics and products, and inject vitality into denim items.
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2020-04-23 183811
Value Empathy -- The Analysis of Emerging Consumers in China
Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.
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2020-04-17 176923
Psychedelic Optical Art -- The Pattern Trend for Menswear
Optical Art is an art that uses optical illusion as a technique of expression. It produces the illusion of vibration or deformation through a dynamic picture created by color and geometrics. The black and white optical artworks created by the British painter Bridget Riley in the 1960s became the inspiration for fashion designers, and drove the craze for optical art trend which led to a greater diversity of clothing designs. Taking a look at the A/W 20/21 four fashion weeks, we can see psychedelic patterns are widely applied in this season. With the return of vintage trend, designers reinterpret the Optical Art in this season.
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2020-04-10 129024
Natural Camouflage -- The Pattern Trend for Menswear
Camouflage, originating from military and combat readiness, has been endowed with rich design connotation since its birth. Mow it is widely accepted as the representative element of fashion trends, and considered as an important expression of military style. In A/W 20/21 shows, camouflage also follows the trend. With increasingly hot natural themes, traditional camouflage is renewed. This season based on natural elements, camouflage blends with floral, branch, leaf and marble texture. Floral camouflage in the darkness is quite novel. Branch camouflage and marble camouflage are more practical and marketable.
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2020-03-28 153481
Recreated Classic Art -- The Confirmation of Menswear Color Trend
Recreated Classic Art is one of A/W 20/21 theme color trends released by POP in July 2019, reflecting in this chaotic era blended art has a great appeal. British designer Paul Smith brings a street feel to gentlemen in highrises, which means classic mix is a new black for businessmen's wear. Time-tested looks and mixed design give suits a street chic touch. We respect classics but not replicate theme. We recreate them with modern forms. In the four fashion weeks which just end, the art is awakened, injecting the artistic fashion into the classic quality sense.
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2020-03-27 213237
Extraterrestrial Horizon -- The Confirmation of Womenswear Color Trend
Extraterrestrial Horizon is one of A/W 20/21 theme color trends released by POP in July 2019. It continues the journey to probe into the unknown world from a multi-dimensional perspective. In the vast universe, humans are not alone. In 2020, 51 years after the first moon landing, human exploration of the universe has never ceased, and digital technology inspires design concepts of the remote space. Space exploration becomes a hot topic again. This new season, futurism mixes with outdoor tech to explore extraterrestrial vision in a fresh angle. Futuristic design presents a mixed palette, featuring a sports and futuristic style. Digital technology inspires design concepts from distant time and space. Colors take reference of outer planets, meteorites and interstellar light beams. Apple Green, Canary Green, Hazelnut, Vista Blue become base tones, combining with dark colors such as Andorra, French Roast and Dress Blues to keep balance, interpreting an interstellar journey where futurism meets with technology.
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2020-03-13 273247
H+ -- The Confirmation of Womenswear Color Trend
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. Survival, need and extreme desire for self-expression are driving humans to adapt to the next phrase of evolution, and transhumanism (H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average humans in terms of intelligence, longevity and immunity would rise. Peacock green and cactus flower are main colors, with summer green, brilliant blue, orange.com and tap shoe to create a surreal futuristic feeling.
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2020-03-11 196773
H+ -- The Confirmation of Menswear Theme Colors
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. It displays a transhumanism evolutionary. The boundary between reality and virtuality gets more blurred nowadays. And the decadent aesthetics of mixed elements is increasingly popular, bringing new opportunities for the technical street style. And the NCP also drives us to realize the importance of fashion items that are both functional protective and street fashionable. And the items are displayed on catwalks of A/W 20/21 menswear.
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2020-03-07 119367
Diversified Denim -- The Silhouette Trend for Girls' Jeans
This season denim will focus on practicality and comfort. Eco-friendly washing and retro distressed look re-create the classic style. Flares, high-waist styles and loose pants return. Straight trousers replace skinny pants. Color-blocking, revers and gathered-ankle design refresh denim silhouettes and create avant-garde looks.
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2020-03-06 258781
Landscape Protection -- The Confirmation of Womenswear Color Trend
Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.
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2020-02-29 165790
Fighting The Plague -- The Comprehensive Silhouette Trend for Menswear
In 2020, the sudden outbreak of the NCP has brought a new challenge to human beings and brought great changes to people's lifestyle and life attitude. And designers are also inspired by that. After the outbreak, people need an item that combines trendy elements with functional protection. The functional protective style is integrated into practicality and functional aesthetics, redefining the functional menswear market. It is so popular with young consumers with its unique style that it becomes a hot design direction for menswear after the outbreak.
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2020-01-09 116081
Dazzling -- The Accessory Trend for Women's Denim
Inspired by dazzling light and shadow, dazzling accessories are applied to denim styles. Referring to the Japanese avant-garde Recouture, reusing is inspired. Unsalable stock and basic styles are redesigned to cater to consumers' demand for sustainable aesthetics and make denim more and more ready-to-wear. Accessories like rhinestones, sequins and beads which are in line with handicraft theme will lead to new design challenges in denim for A/W 20/21.
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2019-12-13 123080
The Era of Alternate Logos -- The Pattern Craft Trend for Womenswear
The change of logo has been sweeping other industries for a long time, for example, Logitech, Google and Lenovo have updated their logos. Design techniques like sans serif and de-graphic bring new interpretation of brands. Gucci, the leading luxury brand, is not restricted to the sacred symbol. Logos creatively adopt various crafts to deepen consumers' perception of the brand.
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2019-12-03 99787
The Journey of Denim -- The Silhouette Trend for Men's Jeans
Jeans are a hundred years old, but they still look young. Their vitality and changeable styles make them ever-lasting in the fashion industry. Jeans have come a long way from the workers' uniform to the symbol of youthful rebellion, then to the high fashion item. And its invention is also quite interesting.
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2019-11-30 185771
The Digital Age -- Theme Design & Development for Men's Sportswear
In 2018, the number of e-sports viewers reached 299 million. The digital age drives the development of the e-sports industry and also penetrates into the sports market. The collaboration collection of Adidas Originals and Ninja, UZI endorsing Nike, Adidas signing its first e-sports ambassador, 100 Thieves transforming from a street fashion brand into an e-sports empire... These all further reflect the commercialization of electronic games and bring a brand-new theme to the online sports. Digital clothing emphasizes the visual impact of the fabric, advocates exaggerated silhouette and pays attention to the strongly functional details.
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2019-11-27 151014
Christmas Carnival Night -- The Pattern Trend for Womenswear
Exquisite hand-drawn line drafts with Christmas elements are the mainstream of this season. Abstract, transformed and simplified patterns are more in line with current aesthetics of young consumers. Elements are diversified and unified.
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2019-11-22 183650
Happy New Year -- The Clothing Collocation of Kidswear in The New Year
Spring Festival is a traditional Chinese festival. With the arrival of the Spring Festival, the festive jester red is very popular. Knitwear, jackets, overcoats, puffa jackets and dresses are combined with colors of Spring Festival and Christmas, together with Chinese traditional new year clothes, to bring a grand new year feeling.
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2019-11-20 127736
Tribute to The Classic Age -- Pattern Trend for Womenswear
Music, images, old things are carrying the marks of time and the past. Classic elements of a certain era can always evoke people's emotional resonance. Every year there are brands launching works to pay tribute to the classic. Elements reminding of the old time can lead new fashion and are the true meaning of vintage.
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2019-11-12 127945
Chains- The Pattern Trend for Menswear
Chain element is throughout the fashion industry. Chain first enters people's view as the gold chain, but now it becomes necessary for catwalk looks and fashionistas. In recent two years, more and more designers apply it to clothing. Chain is born with the fortitude temperament. But it can also create a gentle and graceful side with the help of other elements. It is an extremely expressive and changeable element.
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2019-11-06 182129
Gathered-ankle Style- The Silhouette Trend for Men's Pants
Gathered-ankle pants have a design sense because of the gathered leg opening. The wide and narrow line changes display the tensile force of the style. And the popular pants become one of the hottest silhouettes in A/W 20/21 because they are practical, cosy and versatile. The loose silhouette is the key development direction. Denim gathered-ankle pants focus on environmental protection. Gathered-ankle pants with spliced side seams have a stronger high street sense and will lead the retro style in this season. Camouflage gathered-ankle pants come back with the creative design, and become the hot silhouette in this season.
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2019-11-06 156538
Soft Alpaca- The Pattern Trend for Kidswear
Since the alpaca becomes the online celebrity, it turns from an economical animal to a likeable pet animal and gets favored by people worldwide as a daily design element. This season many kids' brands like Catimini and JoJoMamanBebe adopt various techniques to display the alpaca in the pattern. Starts from big brands, this report combines with crafts to conclude alpaca patterns .
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2019-10-31 111899
Fluffy Cats in A/W- The Pattern Trend for Womenwear
Cats are favored by the fashion world. Choupette, the online celebrity and Karl Lagerfeld's beloved pet, shows up in magazine and becomes an endorser.