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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • Hidden Paradise -- The Design Development of Kidswear
    Hot

    2024-03-22 36662

    Hidden Paradise -- The Design Development of Kidswear

    The colors under the theme of the Secret Realm originate from exploring the outdoors of nature. Coexisting with mountains and rainforests, coexisting with all things, using the natural background to open the door to exploration, following the footsteps of sand dunes, rocks, sunset, green forests, and yellow warblers towards the natural realm, experiencing the colorful spring scenery from a child's perspective.

  • The Womenswear Fabric Trend of Cotton-Linen

    2024-03-22 29724

    The Womenswear Fabric Trend of Cotton-Linen

    Cotton and linen fabrics have an irreplaceable position in spring and summer clothing due to their excellent performance as natural fibers. The development of it still revolves around the core of leisure design, investigating changes in details and upgrading quality, and integrating fashion and comfort. Based on the analysis of relevant brands and market research, as well as from the perspectives of material, texture, and appearance, this report identifies the main development directions of cotton and linen fabrics in women's clothing for the spring and summer of 2025. These directions include lightweight paper feel, bright silk weaving, transparent and hazy, simple original linen, textured plaid, and cotton hollow embroidery. Relevant style recommendations are also made.

  • Embrace Glimmer -- A/W 25/26 Color Trend Forecast
    Hot

    2024-03-21 71823

    Embrace Glimmer -- A/W 25/26 Color Trend Forecast

    We have experienced a wave of resignations in recent years, from lying flat to the current state of great exhaustion: a collective feeling of fatigue and pressure. It can be said that exhaustion has become an increasingly obvious and persistent characteristic of contemporary life. In this situation, maintaining good mental health is a topic of continuous research in the future; Psychotherapist Deb Dana has found that in our overly stimulated world, low light can regulate our overwhelmed nervous system - through the feeling that makes you feel comfortable and safe, warm and fuzzy. This report explores how to apply this trend concept to the multiple crises of clothing in daily life, providing people with much-needed happiness and helping them recover their energy.

  • Style Insight - Differentiation of Young Women's Styles (Part 2)
    Hot

    2024-03-08 79991

    Style Insight - Differentiation of Young Women's Styles (Part 2)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • February 2024 -- The Industry Insight of Kidswear
    Hot
  • Uproar Moments -- The Color Trend Verification of Kidswear
    Hot

    2024-03-06 20372

    Uproar Moments -- The Color Trend Verification of Kidswear

    One of the themes of the 2024 Spring/Summer Color Trends released by POP in March 2023 is "Uproar Moments". The hustle and bustle of the moment conveys the exploration of "group intelligence" by social regulars, who increasingly focus on achieving interconnection through collaboration. Through diversified health methods, achieve inner encouragement and stimulate a positive oriented hedonistic mentality. The theme of noisy moments provides advocacy for the integration of community activities such as sports, art, music, etc. Everyone can find their own love and participate in public life with a positive and optimistic attitude. This season, the series releases of major brands have confirmed this theme trend.

  • Style Insight - Differentiation of Young Women's Styles (Part 1)
    Hot

    2024-03-06 72818

    Style Insight - Differentiation of Young Women's Styles (Part 1)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • Childlike Fun -- The Pattern Craft Trend for Kidswear
    Hot

    2024-02-17 72267

    Childlike Fun -- The Pattern Craft Trend for Kidswear

    From the perspective of representative brands and similar style brands, the design techniques for children's patterns in the spring and summer of 2025 are worth paying attention to in the following trends: applique, three-dimensional decoration, badge interpretation, printing and embroidery combinations, sequin embroidery, and exquisite embroidery. Interpret diverse craft expressions, create rich visual effects of clothing patterns, and enhance product diversity. Not only does it meet the current consumer demand for practicality and fashion sense of children's items, but it also demonstrates the brand's pursuit of innovative design.

  • Borderless Sports -- The Color Trend for Kidswear
    Hot

    2024-01-31 92178

    Borderless Sports -- The Color Trend for Kidswear

    During a period of rapid social development, it becomes increasingly important to ignite people's inner vitality and products. Rediscovering the main theme is divided into four stories: Cross-border Athletes, Urban Air, Ocean Breeze, and Elegance Coexistence. Soft colors can achieve a dual effect of soothing the soul and uplifting the mood. This season's color palette combines warm tones with a touch of cool tones to present a diverse style. The yellow-red hues bring optimism and health attributes and will be the key color for all categories this season. The nostalgic theme of dark blue-green gives consumers a sense of security. By combining neutral colors with soft and vibrant bright colors, we hope to stimulate people's inner vitality and potential, allowing consumers to find their unique style and strength amidst the intertwining of sports and trends.

  • Fun Streetwear -- The Pattern Trend for Kidswear
    Hot

    2024-01-30 71227

    Fun Streetwear -- The Pattern Trend for Kidswear

    This report is inspired by the trendy style that children and teenagers are interested in. It is divided into three parts: font changes, quirky cartoons, and trendy play technology, which bring a different visual experience to the trendy style. Personalized and playful colored cartoons are added to the regular font based patterns, adding a sense of technology and trendy play patterns, adding diversity and fun. It serves as a reference for the development of trendy brand patterns in the spring and summer of 2025.

  • Pastel Lilac -- The Color Trend for Girlswear
    Hot

    2024-01-17 66776

    Pastel Lilac -- The Color Trend for Girlswear

    The key color for girls in spring and summer 2025 is Pastel Lilac, which brings a relaxed, fresh, and friendly feeling to girls during the transition between seasons. Due to its perfect visual appeal and strong color practicality, Pastel Lilac has become the core practical color for the spring and summer of 2025. The visual appearance and practicality of this color are very appropriate, which can effectively showcase the wearer's personality and charm.

  • The Design Development of Blokecore Style

    2024-01-16 104168

    The Design Development of Blokecore Style

    The popularity of the Blokecore style showcases a review and tribute to football culture and street culture, while combining modern fashion, adjusting the comfort of sportswear, and emphasizing fashionable appearance and detail design. Providing a unique fashion choice for young people, emphasizing personalization and self-expression, and showcasing the charm of sports fashion. The rise of this trend can be traced back to the trend of reinterpreting and mining sports. This article will combine current popular trends to provide theme style, key silhouettes, and key design points for jersey development, helping designers develop innovation.

  • Vibrant Golf -- The Design Development of Golfwear

    2024-01-08 84569

    Vibrant Golf -- The Design Development of Golfwear

    Golf is traditionally considered a noble sport. However, with the participation of more young people and the dominance of urban lifestyles, golf today is increasingly focused on breaking this bias and emphasizing it as a national sport. The development of golf in China is showing trends such as popularization, younger consumer groups, and cooperative operation. This change in demand is also affecting the supply side, and golf is starting to target younger consumer groups, becoming a new trend in golf segmentation. This article will combine current popular trends to provide theme style, key silhouettes, and key design points for golf development, helping designers develop innovation.

  • Kidswear -- The Industry Insight in December
    Hot

    2024-01-05 80380

    Kidswear -- The Industry Insight in December

    Extract the key style trends of children's clothing in December, summarize popular items and trends. Popular items, popular patterns, key brand trends: MAXMARA Spring Festival illustrations, parent-child series; Minipeace x MARIA Co branded Series; Blabla Museum Collaboration - Eastern Treasure Program; FILA KIDS Co branded Series.

  • Key Color Trend for Knitted Fabrics

    2023-12-30 67659

    Key Color Trend for Knitted Fabrics

    The colors of the 25 spring and summer fabrics are minimalist and carry a pragmatic sentiment, with elegant and transparent colors complemented by vibrant colors. Among the 10 color schemes, the concise neutral color scheme significantly increases, with a wide range of color schemes, especially the pink and blue color schemes are the most popular. This report analyzes the color trend of knitted fabrics from the perspective of their suitability for ready to wear clothing in spring and summer. A key color for knitted fabrics is selected from the yellow, blue, and red series, respectively. Bright, gentle, and minimalist pragmatic colors are the mainstream color trend for knitted fabrics in Spring/Summer 25.

  • Light Outdoor -- The Design Development of Outdoor Kidswear
    Hot

    2023-12-22 101319

    Light Outdoor -- The Design Development of Outdoor Kidswear

    【 Random 】 【 Freedom 】 is the spiritual core of the urban outdoor style of light outdoor. Modern urbanites are full of a thirst for freedom. Being in the city, their spirit wanders outdoors, and so many scenes must be its essence. Compared to the Gorpcore mountain outdoor style, this is a style set in the city, combining outdoor trends with urban lifestyle; Bringing outdoor style into the city, integrating sports style into OOTD, breaking free from location constraints, and breaking through fashion boundaries, this is Urbancore! Even for daily work, I hope to convey the joyful mood of "people in the city, hearts in the mountains and wilderness" through urban sports style clothing.

  • COZY FIT -- The Design Development of Womenswear E-Commerce
    Hot

    2023-12-22 109787

    COZY FIT -- The Design Development of Womenswear E-Commerce

    In recent years, consumers have increasingly embraced a relaxed, lazy, comfortable, and simple approach to dressing. A new style of dressing has emerged, known as Cozy Fit. Compared to other styles like Clean Fit, Cozy Fit places greater emphasis on a comfortable and laid-back "lifestyle dressing," while also focusing more on the design of individual pieces. It abandons fixed pairing formulas, emphasizes practicality, and particularly highlights layering basics and multiple ways of wearing a single item. Its core concept is to create minimalist and easygoing looks with a touch of sophistication through the combination of basic color tones and loose and comfortable silhouettes. It caters to the current consumers' demands for comfort and practicality while showcasing a sense of fashion taste in dressing. The rise of Cozy Fit reflects consumers' pursuit of clothing comfort, freedom, and utility, as well as their desire for personalized and diversified dressing styles.

  • Refuse of Soul -- S/S 2025 Theme Trend
    Hot

    2023-12-21 126596

    Refuse of Soul -- S/S 2025 Theme Trend

    The theme "Refuse of Soul" encourages urban elites to create "luxurious" "leisure time" in the face of being forced into a fast-paced and busy state of life, to allocate their interests and hobbies to weave a piece of peace of mind for themselves - building a habitat for the soul. In this construction process, we use nature to bring peace and tranquility to the soul, and use the wisdom of returning to the original truth - nature - as a way to place our hearts, ask them questions, and coexist with them. The theme draws inspiration from the leisurely and elegant interests outside of busy life, adhering to the concept of humanistic naturalism, exploring the style of "elegance and luxury" - maintaining a relaxed sense of leisure in exquisite attention to details.

  • Hidden Paradise -- S/S 2025 Theme Trend
    Hot

    2023-12-21 113179

    Hidden Paradise -- S/S 2025 Theme Trend

    Humans born in the wilderness are gradually being transformed into cities they have built themselves, but their desire to explore the wilderness has not diminished, but rather strengthened. The power between humans and outdoor nature has fluctuated in the history of evolution, from resisting the wilderness to conquering nature and landscaping it. The natural environment is closely related to human life and the future. We need to explore how to make the natural environment play a greater potential in human living environment and coexist harmoniously with it, exploring the meaning of freedom. Fashion, like art, has fluidity and sustainability. Currently, it is the time to embrace diverse and rich artistic and cultural traditions, integrate into culture, and more broadly, integrate into nature, which has always been the vision of humanity in creation.

  • Waistband -- The Detail & Craft Trend for Women's Bottoms

    2023-12-20 65354

    Waistband -- The Detail & Craft Trend for Women's Bottoms

    From the perspective of representative brands of intellectual commuting style women's clothing and similar style brands, there are the following trend directions worth paying attention to in the design techniques of pants half skirt waist details in the spring and summer of 2025: folded pleats, waist strings, exposed underwear, gathered stringy selvedge, folded waistband, and slanted waist belts. These detailed craftsmanship trends not only meet the current consumer demand for practicality and fashion sense of women's clothing items, but also demonstrate the brand's pursuit of innovative design.

  • New Vintage Hot Girl -- The Design Development of Womenswear

    2023-12-20 102344

    New Vintage Hot Girl -- The Design Development of Womenswear

    Retro and Y2K have always held a place in the fashion scene. People's nostalgia for the past is reflected in various habits and details of life. For example, the popular "Subject 3" dance on TikTok is developed based on the disco dances of the 70s and 80s, and through numerous renovations and adaptations, it has become a trend of the new generation. In film and television dramas, stories about the development and changes of the times, such as "The Glory of the Older Generation," can also be seen. The costumes of the characters in the drama reflect the sense of the era and even become a source of inspiration for the new retro fashion. In the ever-changing era of technological development, with the continuous advancement of technology and AI, people can apply retro innovation to more new scientific techniques. The technological feel simulated by AI brings a new breakthrough to retro. Just like the cross-era feeling of the Y2K millennium babes, this time we welcome the new Z generation.

  • HOLY.HOLY -- Spring/Summer 2025 Theme Trend
    Hot

    2023-12-19 98687

    HOLY.HOLY -- Spring/Summer 2025 Theme Trend

    The inspiration for the theme of "HOLY.HOLY" is rooted in freedom, while also advocating for peace, justice, and democracy. In today's turbulent international situation, we need to pursue the value of peace and see life as a celebration. Whether it is disputes between humans or conflicts between races, religions, and cultures, the youth community remains the main driving force for resistance and mediation. This theme celebrates the meaning of all life through the spirit of Viva La Vida. Focusing on the natural environment, species conservation, and children's future with a multidimensional span that transcends species and space, respecting the existence of all forms of life.

  • Fall/Winter Vibe -- The Design Development of Girlswear
    Hot

    2023-12-15 77737

    Fall/Winter Vibe -- The Design Development of Girlswear

    With the development of the times, life has become rich and colorful, and the dressing style of girls is also increasingly focused on personality and fashion sense. In daily life, girls crave to showcase different styles and personalities in different scenes. Whether it's at school, outdoor activities, or social gatherings, they are willing to express themselves through their outfits. In school, girls usually choose simple and neat clothing, striving for comfort and convenience. Versatile jeans paired with simple T-shirts, or simple dresses and comfortable sneakers, exude youthful vitality in liveliness. For outdoor activities, girls prefer to choose lightweight but energetic jackets, such as sports style jackets or windbreakers. Paired with denim shorts or sports pants, it looks lively yet fashionable. Of course, accessories are also an important part that cannot be ignored. Bright headwear and fashionable backpacks can add some small highlights to the overall design. At social gatherings, girls pay more attention to exquisite and elegant dressing. Elegant dresses paired with small high heels, or exquisite dresses paired with lace socks, let them exude a gentle and confident temperament. They can choose the appropriate dressing style according to their personal preferences and physical characteristics. Whether it's sweet and cute, trendy or minimalist, girls have the opportunity to showcase their charm and personality. Let's look forward to girls finding their own uniqueness in a variety of trendy fashion styles, and radiating confidence and beauty together!

  • November 2023 -- The Industry Insight of Womenswear
    Hot

    2023-12-12 78935

    November 2023 -- The Industry Insight of Womenswear

    POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

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